Peppershock Marketing Expeditions Podcast

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:17 Dilyana’s Bio01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation07:16 - 09:49 Welcome to the show, Dilyana!09:50 - 13:08 Powerful moment for self-growth and development13:09 - 14:45 Incorporating self-care into busy lifestyles14:46 - 17:19 Hormonal changes and mood shifts17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:15 Jon’s Background01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing07:53 - 10:05 Welcome to the show, Jon!10:06 - 15:50 Helping Startups15:51 - 16:39 Focus on Regulated Industries16:40 - 19:22 Techniques for Stay

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:31 Peggy’s Bio01:32 - 08:15 Marketing Essentials Moment: Zero Click Search08:16 - 10:53 Peggy, welcome to the show!10:54 - 15:09 Holistic approach15:10 - 18:00 Business development strategies18:01 - 26:30 Client onboarding questions26:31 - 30:50 Remote work

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 02:27 Ryan’s Background02:28 - 08:50 Marketing Essentials Moment: Disruption08:51 - 13:48 Ryan, Welcome to the show!13:49 - 17:42 Healthy conflict of belief system17:43 - 21:29 Creative Process21:30 - 25:07 Partnering with the consumers25:08 - 27:57 Building your audience27:58 - 31:00 Educating your consumers31:01 - 32:01 Hello Audio

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:15 Trivelle’s Bio02:16 - 07:00 Marketing Essentials Moment: Future Casting07:01 - 11:18 Welcome to the show, Trivelle!11:19 - 15:36 Surviving tough tim

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:12 Brandon’s background01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing09:10 - 12:14 Welcome to the show, Brandon!12:15 - 15:09 Using keywords to develop audience trust15:10 - 19:32 Voice search optimization 19:33 - 21:23 Optimizing your website for search engines and voice search21:24 - 25:09 What is Schema, and how can it help your brand with SEO?25:10 - 28:33 Humanizing AI Written Content28:34 - 29:34

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:22 Tony’s Background01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency15:21 - 15:55 Welcome to the show, Tony!15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing20:19 - 26:13 Having the opportunity to be performance storytellers as marketers26:14 - 29:54 Relevance drives effectiveness29:55 - 34:12 Tailoring your messaging based on viewership habits34:13 - 37:56 Generative AI capabilities37:57 - 41:46 Feeding the AI learning machines41:47 - 42:36 Kitcas

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works. 00:00 - 00:19 “So, if you look at the core values that you have as a business, those core values have to be believed by the employees and then they're going to join that team. They have to trust you. And that trust is based on intuition.“ — Sunil Godse00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:18 Sunil’s Background01:19 - 17:46 Marketing Essentials Moment: Marketing Request Proposal17:47 - 18:49 Welcome to the show, Sunil!18:50 - 23:09 Importance of strengthening your Business Intuition23:10 - 25:51 Having a two-way, trustworthy relationship with your employees25:52 - 27:20 Common Miscon

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast00:28 - 01:07 Howard’s Bio01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews05:46 - 06:45 Howard, Welcome to the show!06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE13:00 - 17:10 Amplifying the Brand while Expanding Your Network17:11 - 19: 09

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings05:04 - 06:31 Welcome to the show, Eric!06:32 - 11:55 Rhea and Eric talk about the origin of their branding11:56 - 14:52 Liger Partners’ mission 14:53 - 16:20 From Hot Mess to Success Story16:21 - 21:50 Eric discusses their workplace culture21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families25:16 - 26:05 EyeBuyDirect is an online retailer of

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:35 Deanna’s Bio01:36 - 05:35 Marketing Essentials Moment: Social Activation05:36 - 08:34 Welcome to the show, Deanna!08:35 - 11:26 Difference between Lead generation and Demand generation programs11:27 - 14:38 Strategy - Narrowing down your audience14:39 - 15:31 Cont

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:46 Jacob’s Background01:47 - 04:07 Marketing Essentials Moment: Online Communities04:08 - 06:15 Welcome to the show, Jacob!06:16 - 09:30 Disru

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 01:22 Mathew’s Bio01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research16:06 - 17:10 Mathew, Welcome to the show!17:11 - 20:

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:26 Dr. Catherine’s Bio01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy13:03 - 13:50 Welcome to the show, Dr. Catherine!13:51 - 17:26 How Dr. Catherine’s leader

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing. 00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir00:18 - 00:37 Welcome

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.00:00 - 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez00:1

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries. 00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:52 Dan’s Background01:53 - 11:00 Marketing Essentials Momen

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible."00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:46 Tim’s Bio01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 21

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation p