Underdog Empowerment

Of all the sexy marketing tactics and “life hacks” out there that promise to work like a charm, how many can back up the claim? In fact, just like anything else you build up brick by brick, the exceptional business and the life you’re looking for start with some self-awareness, a discerning eye for the people around you, and intentional, consistent lifestyle tweaks that work.   Nic Peterson is a perfect example. Having spent years of his life homeless, but with a relentless hunger for learning, Nic found a way to combine his skills in fitness with the things he was being taught by those around him, and went on to build and grow multiple (incredibly successful) businesses based on a desire to connect with and learn from the best around. These days, Nic helps entrepreneurs and business owners grow, scale, and connect with others while staying aligned with who they are.   On this episode of the Underdog Empowerment podcast, Zach and Nic get into the value of working with clients who practice what they pr

A strong personal presence is the lifeblood of the entrepreneur's work. How you show up determines who you attract, what others say about you when you're not around, and how able you'll be to move smoothly from one business venture to the next. So, how much attention are you paying to your personal branding?   Chris Ducker has been scratching the entrepreneurial itch since his teen years. A self-proclaimed "sales and marketing guy" with years of experience under his belt, Chris now lends his talents and his insight to his career as a speaker, author, coach, and founder of Youpreneur, which exists to help entrepreneurs zero in on the best personal branding for them.   On this episode of the Underdog Empowerment podcast, Zach and Chris dive deep on the staying power of well-developed personal branding, the 3 Lists to Freedom exercise (as well as the resulting impact) and strategies for staying present and keeping family at the top of the priority list. Keep listening to hone in on the value you bring to

Who’s the most impressive person you can think of? It might be an athlete, a millionaire entrepreneur, or some other industry giant with a crazy achievement under their belt. Huge wins like that can seem really far off from where you stand. But did you ever stop to think about how they got there?   Nate Bailey has always looked up to the storytellers - leaders who share their wisdom and teach others what it takes to succeed. Now, after a lifetime of overcoming obstacles - including a hard recovery from military deployment, 2 failed attempts at a 100-mile run and getting a podcast off the ground, Nate continues to coach and inspire men and women to make a real impact with discipline and a relentless mindset.   On this episode of the Underdog Empowerment podcast, Nate and Zach break down the realities of struggling before you hit your momentum, being a person of your word and keeping your commitments (even to yourself), and the un-sexy truth behind being a legend.   Show Notes: https://underdogempowerment

What makes you happy? Do you find fulfillment in others or within yourself? If you’re not sure (or not happy) - it’s time to find out.   Evan Carmichael has conquered everything from venture capitalism to salsa dancing, and he knows that the key to it all is to #Believe. Now, he works towards solving the world’s greatest problem - the absence of belief in ourselves and what we have to offer - while encouraging the entrepreneurs in his audience of 2 million on YouTube. Evan is also the author of Built to Serve, his latest book on finding real purpose.   On this episode of the Underdog Empowerment podcast, Zach and Evan jam on the reasons that sharing your story is the best thing you can do for your audience, how the game changes when you tie yourself to the effort, not the result, and why humans are hard-wired to serve each other. Tune in to start believing.   Show Notes: https://underdogempowerment.com/evan-carmichael/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itune

If you're starting from 0, building an online course sounds complicated, but forget the fancy metrics and the so-called experts. The best programs are put together by people who have done the work, gotten their hands dirty, and figured it out for themselves.   This episode of the Underdog Empowerment podcast busts open the process of building a successful online course, as Zach lays out his proven ground-up approach, explains why the "gurus" of the internet marketing world are doing it wrong, and touches on the importance of feeling ripped off - by yourself - at the start.   Show Notes: https://underdogempowerment.com/sell-an-online-course/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogemp

We typically think about the life of a rockstar as the perfect gig - but a lot more goes into that lifestyle than just making music, and those who make it to the top know a thing or two about building a brand from the ground up.   Kevin Martin grew up knowing that he wanted to play music for the rest of his life, and he became one of the founding members of the band Candlebox in 1990. The road from there wasn’t easy, but through plain hard work and plenty of struggle, Candlebox went on to produce world-changing music, including one record that sold over 400 million copies. Kevin and the band are still active, and his momentum has continued as Candlebox prepares for another tour in the spring of 2020.   On this episode of the Underdog Empowerment podcast, Zach and Kevin lay down wisdom on the similarities between running a band and running a business, the responsibility we all have to recognize dishonesty and pursue truth, and doing the legwork necessary to succeed in the long term.   Show Notes: https://u

Entrepreneurship is scary. It is the step into the unknown that not everyone is willing to take. And to take that road to the very top, you’re going to need more than just grit.    Bobby Stocks is back to shed some more light on his own path from the depths of drug addiction to a successful, fulfilling lifestyle running 6- and 7-figure businesses, and to highlight the individual strategies, mindset pieces and reminders that got him there.   On this episode of the Underdog Empowerment podcast, Bobby and Zach break down how Bobby went from drug-addicted convicted felon to elite business strategist - and what drove him forward through the whole journey, the process of overcoming growth-inhibiting fear, and the importance of fact-based decision making (because you’re doing better than you think you are). Listen in to learn how to crush your fears and keep moving forward.   Show Notes: https://underdogempowerment.com/7-figure-mindset/   Get More Involved:  Leave A Review & Subscribe On iTunes: https:

Although our culture is full of enticing shortcuts and get-rich-quick ideas, the most successful among us know that the only solid path forward is by doing the work and gaining knowledge as you go.   John Lee Dumas is a legend in the entrepreneurial space. After pursuing careers from the Army to law school to commercial real estate, JLD realized the solution to his insatiable need to learn: podcasting. Now, having interviewed over 2,000 of the brightest minds out there, John continues to build the Entrepreneurs on Fire podcast in order to share his love of learning with his listeners.   On this episode of the Underdog Empowerment podcast, Zach and John jam on the value of doing one thing thousands of times, the audience feedback questions that guarantee you a win (on and off the air), and his hopes and strategies for growing in the future. Listen in for unforgettable insights from the very best.   Show Notes: https://underdogempowerment.com/entrepreneurs-on-fire/   Get More Involved:  Leave A Review

If I had to start from scratch today to build a business, knowing what I know now, these are the exact steps that I would take.   Show Notes: https://underdogempowerment.com/starting-over/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

What are the principles that drive the way you market? “Shiny Object Syndrome” is a constant temptation for entrepreneurs and business owners, but every truly successful giant in marketing knows the value of getting back to basics.   Brian Kurtz is a legend in the world of direct response marketing. After spending decades helping an elite publishing company reach the 9-figure mark, Brian threw himself even further into his love of direct marketing. He wrote Overdeliver, which remains a staple of the industry, and he continues to teach others the foundational principles of passionate, effective marketing while embracing innovation.   On this episode of the Underdog Empowerment podcast, Brian and Zach break down the holy grail of lifetime value, which three factors of your direct marketing will put you on the path to success, and why your business lives and dies by your list. Join the conversation and give your business an instant advantage.   Show Notes: https://underdogempowerment.com/brian-kurtz/  

How do you reach the people you’re trying to speak to, and how well is it working? It can be tough to sift through the nonsense and misinformation surrounding paid traffic and its various platforms - thankfully, all it takes is an ounce of discernment.   Rory Stern went from stay-at-home dad to paid traffic code-cracker after seeing the chaos and frustration felt by countless small business owners. Now, he helps business owners and entrepreneurs master direct response marketing while giving actual value and staying away from empty fads.   On this episode of the Underdog Empowerment podcast, Zach and Rory unearth the secret behind motivating your audience to take some action, the moving parts of the platforms we use to run traffic, and the vital importance of gathering data before making moves. Listen in to change the game in your own business.   Show Notes: https://underdogempowerment.com/rory-f-stern/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/

We, as people, have a chronic fear of public speaking, and yet, we are addicted to podcasting. Everyone has a message they want to be heard, so how do you raise your voice above the noise - especially if you’re starting with nothing?   Marian V Esanu is the perfect example of the hustle and hunger that make up the American dream. From anonymous immigrant to 7-figure entrepreneur, he embodies what it means to build success one brick at a time. These days, Marian coaches others on attracting and acquiring high-end clients in their business through his program and the High End Client Acquisition podcast.    On this episode of the Underdog Empowerment podcast, Marian hijacks the mic to talk with Zach about how to grow a podcast from nothing, how to get A-list guests for interviews, and how to rank your show high without ruining your relationships. Want to know how a podcast stands out from the crowd? Listen in.     Show Notes: https://underdogempowerment.com/marian-v-esanu/   Get More Involved:  Leave A Re

How much control do you exercise over your own story? Do you walk through the world being empowered and inspired by those around you, or do you try to stumble through on your own strength?    Few people come from more humble beginnings than Rock Thomas. Rock grew up on a farm in Canada, learning how to do the difficult things to make life easy. Since then, he has overcome the unhealthy narrative he used to know and, these days, devotes his time to teaching others how to do the same through the I Am Movement podcast.   On this episode of the Underdog Empowerment podcast, Zach and Rock jam on the process of changing your personal narrative, how to humble yourself to access the wisdom of others, and the importance of a strong personal development plan. Listen in for powerful insight and uplifting inspiration.    Show Notes: https://underdogempowerment.com/rock-thomas/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Acc

All the people in the world who are truly worth learning from have traveled from the lowest depths to incredible highs - and there’s no better example than John Rowley. From a lowly job as a janitor to making millions on Clickbank, John’s story is one of extraordinary growth, defeat, and even greater success in the wake of disaster.   These days, John Rowley helps others reach and maintain peak physical performance and craft a sustainably healthy lifestyle. He is also the author of several bestselling books, including the wildly successful Old School New Body, and he remains one of the best minds in the fitness, nutrition and personal development industries.   On this episode of the Underdog Empowerment Podcast, Zach and John break down the value of self-education and plain old initiative, why slowing down can make you more successful, and why you have to be willing to do the little stuff. No matter where your story stands, it isn’t over. Listen in to move forward with purpose.   Show Notes: https://under

Mike Dillard’s journey to incredible success started humbly - he knew he didn’t want to wait tables forever, so he got to work and took control of his story. After years of figuring out what worked with his skill set, Mike zeroed in and made his first million by the age of 27.   Now, he shares his experience with others through his podcast, which boasts over 5 million downloads, while running multiple 7-figure businesses and helping other entrepreneurs achieve true mastery and success on their own terms.   On this episode of the Underdog Empowerment Podcast, he dives into what it takes to make millions using your unique skills and the art of the finer details. Listen in to start writing your success story.   Show Notes: https://underdogempowerment.com/mike-dillard/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Unde

Coach Micheal Burt is considered “America’s Coach,” a unique blend of a former championship basketball coach combined with a deep methodology of inner-engineering people to produce at a higher level in the business world.   Micheal Burt built a multimillion dollar coaching business and formed the Monster Producer coaching program, which is a systematic and consistent program that teaches sales professionals, business owners, and those interested in rapid growth the five big areas to get a significant lift in their business.   Burt speaks around the world on his books and growth methodologies and is the personal coach to some of the top performing companies in the world.   In this interview, we go deep on what it takes to win consistently.   Show Notes: https://underdogempowerment.com/micheal-burt/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment

Jermaine Andre is a Hall of Fame, 2x World Champion, UFC Vet who overcame years in prison.   Jermaine helped pioneer the UFC after getting out of prison, and he teaches martial arts to his students today.   In this interview, we talk about what it’s like building your life from the bottom and becoming a world champion.   Show Notes: https://underdogempowerment.com/jermaine-andre/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

If you’re looking for a secret formula to make money, then this isn’t for you.   But if you’re committed to doing whatever it takes to level up and WIN in business, then this episode is going to give you a process to follow.   It’s not easy. It’s not sexy. And it’s not for soft people.   If you got what it takes to get punched in the mouth and keep moving, then this might be for you.   This is how I went from prison to 6 figure business owner. Reverse engineered.   Show Notes: https://underdogempowerment.com/prison-to-6-figure-business-owner/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube

CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.4B portfolio of multifamily properties.    Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference.   In this interview, we talk about what building a real business looks like and what it takes to stand out from the rest.   Show Notes: https://underdogempowerment.com/grant-cardone/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/yout

Everyone likes to talk about the glam of the entrepreneur lifestyle, but they don’t talk about all the problems and responsibilities that come with it.   It takes a special kind of person to do this and have real success.   Joe De Sena is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way.   In this interview, we talk about what building a real business looks like and what kind of character you have to develop to win.   Show Notes: https://underdogempowerment.com/joe-de-sena/   Get More Involved:  Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report Subscribe On YouTube: https://underdogempowerment.com/youtube