NBDA: Bicycle Retail Radio

Send us a textCreate a truly personalized shopping experience.  Support the show

Send us a textSaving the world one bike at a time. Meet Amos Brumble.  Bike racer, coach, shop owner, and executive, Amos is leading out a specific type of retail. Sharing with us insights on delivering to your customers exactly what they want. Creating retail hours based on when your customers shop and going above the in-store visit to optimizing the customer interactions via dedicated newsletters. Always connecting on a personal level, the conversation covers everything from relationships with your brand reps to the value in making time to ride and following through on your statements around putting customers first. This is a must-listen.   Support the show

Send us a text5 things you can do today to increase business that cost you absolutely nothing. Support the show

Send us a textWelcome to Season 2 of Bicycle Retail Radio, where NBDA President Heather Mason will meet with industry professionals to have conversations to provoke, educate, inspire and empower you to your best retail self.The first episode of this new season of Bicycle Retail Radio is with Rachelle Schouten, Development Director of the NBDA.The “glue” of the National Bicycle Dealers Association. Guiding programs, member communications, social feeds, and the P2 project; considered the backside of the organization. Meet Rachelle Schouten. A trained violinist who found her way to the bicycle industry, Rachelle penned the often-read Outspokin' blog titled Adapt or Die the 4 Keys to Retail Success, as well as facilitates the Americas Best Bike Shop Program. Her role at the NBDA allows her to see many sides of the industry and this thought-provoking episode uncovers some great tips for retailers on the importance of your network, how to trust your path, overcome bad advice and take the leap to further your b

Send us a textTara Kuipers, coordinator for the NBDA's P2 Groups, is joined by Tim Krone, owner of Pedal Bicycle in Michigan and current NBDA Board Member, to talk about the P2 Program and Tim's experience as a member of a P2 Group. P2: The Profitability Project brings together non-competing retailers to share data, successes, tips, and secrets to building and maintaining bicycle retailer profitability. Members gain access to critical support that would be far costlier through individual consulting. Listen in for insight into the program and some tips that Tim has learned along the way.Support the show

Send us a textFred Clements returns in this episode to talk with Marc Sani about the history of Bicycle Retailer and Industry News Magazine, the leading trade magazine and website for the global bicycle industry. Marc is the co-founder of BRAIN Magazine and tells us about starting the project in 1992, seeing the popularity rise, launching the website, being bought by the NBDA, becoming the publisher, and moving to Pocket Outdoor Media. He also looks in the crystal ball for what might be in store for the magazine in the future. Website: https://www.bicycleretailer.com/Support the show

Send us a textIn this episode, Steph Waite from Johnny Velo Bikes in Columbus, OH is back to talk with Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program, this time about how to engage customers in a contactless world. Every customer is important but especially those new customers who may be experiencing an independent bicycle dealer for the first time right now, at a time when we're all working hard. Retailers are struggling to put your best foot forward, you have short inventory and long wait times, and the customer experience is not what you're used to providing. Steph and Heather are here to give you actionable tips on how to improve your customer experience and leave these new customers with a great impression.Support the show

Send us a textFred Clements is back with us to interview John McConnochie, owner of Cycle Alaska. Cycle Alaska is a bike shop in Juneau, Alaska, and is unique because a lot of their business comes from bike tours given to cruise ship passengers. Tune in to find out about the bike culture in Juneau, how the shop deals with the extreme seasonal conditions, and how they have adapted now that tourism is effectively halted.Support the show

Send us a textIn this episode, Chad Pickard, owner of Spoke-n-Sport in South Dakota and NBDA board member, is joined once again by Woody Smith, owner and President of Richardson Bike Mart. Chad and Woody delve into the availability of bikes, inventory and sales of parts and accessories, their experience with vendors, and Woody's plan for the year ahead.Support the show

Send us a textJames Stanfill, President of the Professional Bicycle Mechanics Association, joins Chad Pickard this week to talk about PBMA's BIPOC UBI Scholarship Fundraiser in which donations will be used to directly assist a person or persons from the Black, Indigenous and People of Color communities to attend a UBI training. This will include, airfare, lodging, meals, and tuition. Chad and James talk about why diversity in the industry is important and how you can make a difference. Donate to the fundraiser today by going to https://www.probma.org/pbma-bipoc-grant.html. Support the show

Send us a textWhat do Lycra and leather have in common? An enthusiastic, loyal customer base… composed primarily of white, male riders... Pat Hus, former director of Interbike, interviews bicycle and Harley-Davidson retailer George Gatto about what bicycle retailers and manufacturers can learn from Harley-Davidson. You’ll hear how Harley supports retailers through education and incentive programs that encourage good business decisions among their dealers. Gatto also shares how this brand that once attracted a primarily white, male customer base has created an inclusive marketing and engagement strategy to attract and serve diverse new riders. Support the show

Send us a textIn this episode, John Robinson, owner of Johnny Velo Bikes in Columbus, Ohio, and board member of the NBDA is back to interview Donny Perry, author of Leading Out Retail. In Leading Out Retail, Perry combines hundreds of hours of research, a rich trove of social science, and his counterintuitive insights as he explains a paradigm shift in the industry of bicycle retail. Within this paradigm shift, Perry teaches retailers simple strategies on how to increase profit through service, what the most important question to ask every customer is, and how to manage the dreaded Timmy Factor.Support the show

Send us a textThis week, Chad Pickard, NBDA Board Member and owner of Spoke-N-Sport in Sioux Falls, SD, is joined by John Robinson, fellow NBDA Board Member and owner of Johnny Velo Bikes in Columbus, OH, for a discussion on customers and profitability. Is the customer always right? Does saying "yes" to a customer sometimes cost more than saying "no"? Join in on the discussion and feel free to weigh in on social media!Support the show

Send us a textThis week Kat Andrus, Youth Program Manager at PeopleforBikes, joins us again to interview Andree Sanders, President of Trips for Kids Metro NY. Andree is nicknamed the "bike whisperer" based on her teaching methods when teaching people how to ride. Adree has taught over 1000 kids to ride off-road, is now a certified NICA coach, has helped hundreds learn to ride, and is a League Certified Instructor through the League of American Bicyclists. She shares with us in this episode how she approaches teaching and how she works with bike shops to get more kids on bikes.Support the show

Send us a textIn this episode, David DeKeyser joins us once again to interview Dan Thornton, owner of Free-Flite Bicycles. Dan has been in the industry for over 40 years and has a great sense of business. He talks to Dave about opening his skateboard shop in 1977, transitioning to a bike shop in 1978, opening more locations, and getting back into an active role in the business this year. Dan also shares with us how he keeps up his "continuous improvement" mentality and how he keeps his employees happy through an incredibly busy time.Support the show

Send us a textThis week, Dave DeKeyser, Business Consultant for the NBDA, returns to interview Todd Cravens, Vice President of Business Development at Quality Bicycle Products. Dave and Todd talk about trends and best practices that they have observed for running a profitable bike shop. In his position at QBP, Todd works with many bike shops at all levels and it has given him great insights into the hard numbers that he shares with us today.Support the show

Send us a textThis week, Giant Group's U.S. general manager John "JT" Thompson joins Chad Pickard, NBDA Board Member and owner of Spoke-N-Sport in Sioux Falls, SD, to talk about Giant Bicycles and the general state of the industry. Support the show

Send us a textIn this episode, Chad Pickard, owner of Spoke N' Sport in Sioux Falls, SD, and NBDA board member, returns for a very special interview with Gary Fisher. Gary has a rich and storied career and is considered one of the inventors of the modern mountain bike. Gary joins us today to talk about what he experienced during the bike boom of the 1970's and his take on whether or not the bike boom the world is currently seeing is comparable. Support the show

Send us a textIn this episode, Kat Andrus, Youth Program Manager at PeopleforBikes, interviews Sabra Davison, co-founder and Executive Director of Little Bellas. Kat and Sabra discuss youth programs in the bicycling industry, why they are important, and how bike shops can get involved.Support the show

Send us a textMore women than ever are getting into all forms of cycling, while bike shops and the industry as a whole are still largely male-dominated. But any dealer can take a few simple steps to make their shop the one women choose when buying a bike. In this episode of Bicycle Retail Radio, Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program shares how. If you’re a shop owner who’s skeptical about women’s programming you aren’t alone. Mason admits she was skeptical, too, until she saw the outcomes. You’ll learn how to start women-led programming even if your shop has no women on staff, and what small changes you can make that will improve the customer experience for everyone. Support the show