Content First

I have read from an article in marketingmag.com.au that Facebook’s VP of engineering, Cory Ondrejka is in the works with Oculus Rift to bring virtual reality to a billion people. Now, let’s pause for a while there. A couple of days ago I was trying the Samsung Gear VR, and I was like a kid enjoying a new toy that Santa just dropped five months ahead of Christmas. And I have to tell you; I’m no Samsung fan but the technology embedded on that piece of gear made me experience content in a whole new way. And what happened next was a completely odd realization that I might need to shift my focus soon if not now to creating content that can be experienced in this platform. Yes I am a storyteller, and I might have some level of competence in this area but after experiencing the Oculus technology, I am just amazed at the possibilities that are endless if I am to tell a story in a virtual reality space. Content production for marketing has evolved throughout the years, and the content that was able to provide the most

WHAT IS THE REAL VALUE OF HAVING A CONTENT STRATEGY?   The current landscape of digital marketing and selling is that it is loud and huge, and everyone wants to be heard. In this short podcast, I gave insight into how advertising works but it's not enough, and if you are aiming for a particular goal, then you should go beyond advertising. Learn why selling has to be on the last part of your strategy and why your customer should be at the center of all your marketing efforts. Subscribe to our blog for more insights on content-centric approach. www.framethreesixteen.com

  Brands need to remember that even before they find you or approach you for your services or for your product, they have already done their research. So why spend time “informing” them. Any information pertaining to your product would not change whatever they have perceived of your company. And the fact that they approached you means they are already interested with you. So why not start to add value to them? Subscribe to our blog!