Published By Greenleaf Book Group | Book Publishing & Author Branding Podcast

Welcome back to Published. Today we’re joined by Christopher Locke, Director of Membership & Member Services at the Independent Book Publishers Association.  The indie publishing landscape has changed dramatically in recent years, and IBPA’s resources have helped educate authors and hold publishers to clear standards of professionalism. In this episode, we’ll talk about how joining a publishing association can give authors more agency and provide access to tools for greater visibility. In addition to supporting thousands of independent authors and publishers through his work at IBPA, Christopher also hosts the podcast Inside Independent Publishing, where he shares insights and updates from across the publishing world. Have a question about Greenleaf or the publishing process? Email us at contact@greenleafbookgroup.com and we’re happy to chat! More about IBPA: ibpa-online.org More about Greenleaf: Website: greenleafbookgroup.com Brochure: greenleafbookgroup.com/brochure    Have a book you want to publish

Today we’re joined by Justin Branch, Director of Publishing Strategy at Greenleaf Book Group. Justin plays a pivotal role in guiding authors through the early stages of publishing by customizing proposal tailored to their books' unique needs. In this episode, he tackles the most common questions and misconceptions he encounters from authors in the early stages of publishing.   This interview will equip authors with the information they need to navigate the publishing world, talk to professionals, and make informed decisions about publishing contracts.    Have a question about Greenleaf or the publishing process? Email us at contact@greenleafbookgroup.com and we’re happy to chat!   More about Greenleaf: Website: greenleafbookgroup.com Brochure: greenleafbookgroup.com/brochure  Have a book you want to publish? Submit your book to Greenleaf for review: greenleafbookgroup.com/submissions Looking into the different options for publishing your book? We have a quiz for that. Take our publishing options quiz to see

Bestselling author and book coach Stacy Ennis joins the podcast to share her sensory-driven method for helping authors create the outline they need to write their book right the first time. By taking your time, figuring out who your "one reader" is to keep your audience and market demand top of mind, and clearing out the noise of conflicting ideas, you will build a defined road map that takes the uncertainty out of writing and allows your creativity to blossom as you draft your book.  In this conversation, Stacy breaks down exactly how to approach outlining with clarity and confidence, shares common pitfalls to avoid, and gives practical advice you can start using today.  

In this episode, we’ll talk about what authors should look for in an editor, when it makes sense to work with a ghostwriter, and how the matchmaking process works behind the scenes at a publisher. Today we’re joined by Rose Friel, a publishing consultant at Foreword Literary Consulting. With a background working with literary agencies and hybrid publishing, Rose has helped countless authors refine their publishing strategies and bring their stories to life with tailored introductions to ghostwriters, editors, publishers, and more. She knows exactly what goes into a great publishing partnership and how publishers match writers with the right professionals to shape their work. 

Today we’re joined by Michael Ebeling, who has developed The Author’s Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book.

Today on the Published Podcast, we're joined by international bestselling fiction author J. D. Barker. J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss the magic of co-authoring — the advantages of partnering with other writers, and how to navigate the creative process to build successful partnerships and do more than you could do alone.

In 2024, the Published Podcast welcomed experts from every corner of the publishing industry to share advice every author needs to know.  As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year. This episode highlights education on author rights, strategies for choosing a title and earning awards, key knowledge about printing and distribution into bookstores as an indie or self-published author, and advice to promote your book through blogging on Substack or Linkedin.  You can find the transcripts for the featured episodes or listen to them in full at the links below: Behind the Scenes of Book Awards Judging with Panelist Jennia D'Lima Crafting the Perfect Book Title and Subtitle with Maggie Langrick Sell Your Book Around the World with Foreign Rights Agent Terrie Wolf Who Can Copyright a Book by ChatGPT? Lawyer Explains Court Rulings on AI Break into Bookstores as an Indie Author with Valerie Howard Compare Book Printing Costs, Quality,

Today we’re joined by Greenleaf's own Valerie Howard, a distribution account executive who helps our authors navigate the confusing world of book distribution. Brick and mortar retailers have a high barrier to entry, especially for independent and debut authors, but in this episode Valerie will explain how authors can connect with local bookstores directly in order to host author events and get books on shelves. 

In this episode, we’re discussing book awards and how authors can earn their accolades. As an awards judge for three book award programs, Jennia D'Lima will share her behind-the-scenes knowledge of how winners are selected and how to stand out to judges. Show notes and transcript Check out Tanya's book, Ideas, Influence, and Income Submit your book or book idea to Greenleaf

With thousands of books being released every day, an author’s work can get buried unless they find a way to stand out. In this episode, proposal writer Salwa Emerson will discusses how to distinguish yourself in a saturated market and find your unique offering.   

Publishing industry reporter Jane Friedman discusses her experience as an author and blogger and shares how writers from either background can leverage their work into a book, or turn their book into shareable online content.  Jane Friedman's decades of editing, publishing, and consulting expertise inform her reporting on publishing industry news through her blog, JaneFriedman.com, and her newsletters, Electric Speed and The Hot Sheet. 

A book’s title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it’s for to attract the intended audience — all in a few catchy and memorable words. Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader. Find a transcript and show notes at greenleafbookgroup.com/episode88.

In this episode, Greenleaf's Print Production Specialist Angela Olmeta explains what goes into printing books and what authors should keep in mind if they’re planning to do so on their own. There are a number of production factors that impact the final product of a book, from design elements that influence the cost of printing to supply chain constraints that can cause printing delays. Authors planning to self-publish have a lot of decisions to make, and if you aren’t prepared for common obstacles, you may find yourself without books in stock on your launch day, or even worse, with a book that costs more to print than buyers will pay for it. 

Success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she’s tailored her content and outreach across different social media platforms to drive book sales, especially through Substack and Booktok. 

We all know the benefits of social media and building a landing page for your readers. LinkedIn is a platform that does it all if you know how to use it. Today we’re joined by Owen Sammarone, founder and CEO of Unleash The Knowledge, a digital community for nonfiction authors to expand their reach. In this episode, Owen will explain how your LinkedIn profile can solidify your author brand, help you grow a network, and convert your audience to book sales.

If you want your book to be read around the world, there’s a good chance you’ll need to publish versions in different countries. In this episode, foreign rights agent Terrie Wolf explains the difference between foreign and translation rights, how to negotiate with publishers outside your country, and what an author should know if they want to publish internationally. For transcript and show notes, go to greenleafbookgroup.com/episode84

Today we’re joined again by Greenleaf’s legal counsel, Guy Muller, to explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work.   For more information, visit greenleafbookgroup.com/episode83.

For episode 82 of Published, we're turning back time and revisiting one of our favorite episodes.  In episode 60, we spoke with Mimi Chan from Goodreads about how the platform can elevate your book promotion strategy. She shares tips and tricks to get more reviews, what a "perfect" book rating looks like (Hint: It's not 5 stars!), and the lesser-known author features on the platform. 

In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year.  For the episode transcript and show notes, visit greenleafbookgroup(.)com/episode81

Librarian Christina Nelson from the Austin Public Library draws from her experience overseeing collections and acquisitions to share how to get your book into libraries, how to coordinate an author event at your local library, and how authors and libraries support each other. Find our show notes at greenleafbookgroup.com/episode80