Podcast Neil Wilkins

Time Management and Prioritisation for ApprenticesHow to balance work, learning, and assessment without burning out.This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably.Why this matters for apprenticesApprentices are balancing at least three parallel demands:Day-to-day workOff-the-job learningAssessment and evidence buildingTime management is not a personal preference. It is a professional skill.Strong habits reduce missed deadlines, rushed evidence, and avoidable stress.More content like this at Cambridge Marketing College http://marketingcollege.com/events

How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective.This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application.Why personalisation at scale matters nowAI has made it possible to tailor experiences, recommendations, timing, and content across far more touch points than manual teams could manage alone.Reputable industry research now frames AI personalisation as a driver of growth, efficiency, retention, and brand relevance, especially when it is embedded across workflows rather than used in isolated pilots. Reflection question: 
Where would better personalisation make the biggest difference in your current customer journey?What “personalisation at scale” actually meansPersonalisation at scale is the ability t

How to Increase Mental Clarity, with Carlijn KrijgerCarlijn Krijger is “on a mission to create 10,000 superwoman bodies”.After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world’s leading health protocols and authentic spirituality. Everything goes so many layers deeper than most people are even aware of, and so that's what Carlijn is helping her clients with right now.In this episode of the Neil Wilkins Podcast we are going to explore these opportunities and more as we delve into techniques and practices that help you increase mental clarity and improve your physical and emotional wellbeing.Connect with Carlijn https://superwoman.cc/homepageFind related content at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

How to understand stakeholder needs, manage competing priorities, and communicate progress clearly.This session is designed to help marketers handle the people side of delivery. By the end, participants should have the foundations of a practical stakeholder plan covering:Who matters mostWhat each stakeholder needsHow decisions will be madeHow progress will be communicatedHow risks and tensions will be managedMore content like this at Cambridge Marketing College http://marketingcollege.com/events

Laurent Cohen is the Founder and CTO of GetOblic, a voice-first AI platform helping local businesses never miss a customer call. With over 20 years of entrepreneurial and technical leadership across Europe and the U.S., he now builds AI tools that handle real phone conversations, book appointments, and capture leads automatically. Laurent helps business owners understand how to use practical AI to save time, recover missed revenue, and simplify daily operations.Visit GetOblic https://getoblic.com/More content like this Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

Strategic Marketing without the Overhead, with Joel MillerJoel Miller is the builder of a 17-year marketing agency that defies Silicon Valley logic. Joel believes that growth is not a ‘scale or die’ approach, but rather that intentional leanness can be a competitive advantage, not a limitation. In this conversation we are going to challenge that sustainable growth has nothing to do with headcount, hustle culture or sacrificing your life to scale.Visit The Sky Floor https://www.theskyfloor.com/subscribe/More content like this Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

Neil Wilkins talks to Dr Angela Thomas about mindful marketing during crisis, be that changes in markets, the economy or even war.Connect with Angela https://calendly.com/beautybizz/skillionair-sessionMore content like this https://neilwilkins.online/category/mindful_marketing/

SEO, GEO, and Search Visibility in 2026, is a webinar focused on how to stay visible to both human searchers and AI-driven discovery tools.This session explains how classic SEO and AI search visibility now work together. The practical goal is simple: make your content easy to crawl, easy to understand, easy to trust, and easy to cite.Download the web app that supports this webinar https://neilwilkins.online/geo-guide/More content like this at Cambridge Marketing College http://marketingcollege.com/events

David Patrykowski, Co-Founder of Backona AI discusses how AI can turn data into insights through natural conversations.Visit Backona http://backona.comMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

“Clear writing builds clear thinking, confident communication, and stronger marketing outcomes.”This session develops practical skills for writing professionally across marketing contexts, including campaign commentary, reports, reflective learning, emails, and stakeholder communication.More content like this at Cambridge Marketing College http://marketingcollege.com

Data, AI, and Marketing Decision-Making“How data quality, governance, and interpretation shape AI outcomes and marketing strategy.”This session explores how data informs AI-driven marketing decisions, why data quality and governance matter, and how marketers can critically interpret AI-generated insight rather than relying on it blindly.More content like this at Cambridge Marketing College http://marketingcollege.com

In this episode of the Neil Wilkins Podcast, we welcome George Percy, digital strategist and marketing leader. George helps international companies and artists navigate the digital landscape through sophisticated strategy, executive coaching, and high-impact campaigns. Where art meets analytics, George finds the growth. Connect to George Percy https://www.georgepercy.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Communicating Ideas with Clarity and Influence“Turning marketing thinking into messages that persuade, align, and inspire action.”Strong ideas only create value when they are understood, trusted, and acted upon. This session builds practical skills for presenting marketing thinking clearly and confidently to colleagues, managers, and stakeholders.Why Communication Determines ImpactStrong analysis alone is not enoughGood ideas often fail because they are poorly explainedInfluence comes from clarity, structure, and confidence“The single biggest problem in communication is the illusion that it has taken place.” George Bernard ShawFor more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

Benefits of Cold Water Therapy: What Cold Water Immersion Can Really Do for Body and MindChillPod is the Industry’s Most Advanced Chiller, engineered for rapid cooling, consistent temperatures, and quiet, low-maintenance operation. Built with commercial-grade components, it outperforms the systems used by even the biggest names in the industry.Today's guest on the Neil Wilkins Podcast is Kris Rice, who believes that ChillPod transforms cold immersion into a luxury wellness experience. Kris says, “true recovery starts with true performance.”Find out more about ChillPod http://thechillpod.co and the benefits of cold water therapyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Plan with clarity, justify with confidence, improve with evidence.This session explores how to design campaigns that can be clearly explained, rationalised, defended, and refined. The emphasis is on structure, evidence, and professional judgement — not just creativity.Why Scrutiny MattersCampaigns are questioned by : Stakeholders; Finance teams; Clients; Assessors; Performance dataStrong planning ensures you can explain every decision clearly.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Dr. James Lovinsky, is a Doctor of Acupuncture and Chinese Medicine and founder of Opus Total Health in West Greenwich, Rhode Island. His journey into healthcare started after years in the tech world, where long hours and chronic pain pushed him to explore alternative ways to heal. What began as personal curiosity turned into a lifelong passion for integrative medicine, combining acupuncture, nutrition, herbal therapy, and functional medicine to help people truly feel well again. He has seen firsthand how powerful it can be when patients who’ve “tried everything” finally find lasting relief. In this episode Dr Lovinsky shares his story and insights on holistic healing, pain recovery, and building an integrative wellness practice, that puts patients first.Connect with Dr Lovinsky https://opustotalhealth.com/ personal site http://jameslovinsky.com and on X http://x.com/jameslovinskyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Listen and Subscribe to the Neil W

AI Tools for Content, Campaigns, and Productivity“Choosing the right tools to improve efficiency without losing quality or control.”This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.Why Tool Selection Now Matters More Than EverAI tools are no longer optional in marketing operationsThe challenge is not access, but selection and integrationEfficiency without structure creates inconsistencyKey principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.More content like this at Cambridge Marketing College http://marketingcollege.com

Neil Wilkins goes on an AI Search Deep Dive with Sal Mohammed.Running the Google and DeepMind network, Sal sits at the intersection of some of the world's smartest minds. He was formerly the Tech Partnerships Lead for Google in the UK and Ireland, and built many of the company's leading tech integrations. That involved hime building AI and machine learning systems from as early as 2016. He has recently gone on to found LangSync, an AI search company helping companies feature in GPT results. He also lead the industry's seminar event series, running monthly events across San Francisco, New York, and London. Connect with Sal https://langsync.aiSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics.Why Critical Thinking Matters in MarketingMarketing decisions shape spend, reputation, and customer trustData and tools support decisions, but do not replace judgementPoor thinking leads to confident mistakesMore content like this at http://marketingcollege.com/events

Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use.Fergus is a product-driven founder who’s built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network.Fergus isn’t an engineer, he’s a product thinker with a track record of actually getting AI adopted inside complex organisations and in this podcast he shares tangible and practical things you can do to realise the potential of artificial intelligence.Connect with Fergus https://www.linkedin.com/in/fergusdyersmith/More content like this https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins