Real Estate Investing Mastery Podcast

I recently heard Caleb speak on a mastermind and he’s an expert when it comes to PPC and SEO. So I invited Caleb Luketic to the show today and we’re going to be talking about the tsunami wave of motivated seller leads on the horizon. He’s been doing this for a really long time, and I wanted to get his perspective on this increase in trends. If you look at Google search volume for recent trends, you’ll see a huge uptick in motivated seller terms over the last two to three months.Caleb and I take a look at some of these crazy results together and show you just how high the percentage increases are for terms like “sell my house for cash”. This data shows us that there are plenty of motivated sellers that could turn into hot leads. Using PPC is an alternative strategy to cold calling and texting, and you’ll also draw in people who are already motivated, as they’re actively searching for solutions. Caleb has a ton of great info on this strategy and if you’re interested in learning more, check out his website Caleb

ANNOUNCING A New Market Case Study! Watch us go LIVE in 2 brand new, virtual markets - flipping houses and vacant land. We are doing this 30 day Case Study / Challenge - where will be showing you what we're doing and offering live coaching calls twice a week.Gavin and I are doing something we have NEVER done before. We've done "new market" challenges before where we go into a new market and start doing some marketing, but NEVER like this where we do houses and land at the same time! This time, we guarantee that we will have at least one deal under contract within 30 days... If we don't get 2 smokin' hot deals in 30 days, you don't pay anything!One of the things we will teach you during this brand-new case study is the power of partners and team members. Our goal is to show you how to do this so you can take it, duplicate it and just do it yourself. This is a once in a lifetime opportunity that you do not want to pass up. We start next week so secure your slot now.For more information, go to NewMarketStud

This is a free coaching call that I’m doing with my students and today, I’m sharing a ton of great information with you. FreedomSoft has come out with a ton of new things, and I’ll also share how you can get my brand-new vacant land contract for free. I’ll show you how to look up competitive markets using FreedomSoft and also how you can use the World Population Review website to target results.One of the cool features is that you can skip trace contacts in a particular county and call them. I’ll show you how to set your account up right so that everything goes smoothly. I walk through how to target absentee owners and seller leads. Creating a campaign is the best way to handle things and I’ll take you through the process. There’s a great direct mail campaign that is really great as well. If you want to get into FreedomSoft and are looking for an in-depth tutorial on how to run it like a pro, you won’t want to miss this episode.What’s Inside:—How to get my new vacant land contract for free.—How to use the new

I wanted to do a quick podcast just summarizing the advantages of owning real estate, specifically rental properties. I bring this up because it’s easy to forget sometimes. We get so deep in the weeds, and we forget why we do what we do. Sometimes, it’s helpful to be reminded so that when you’re talking with family, friends, and private lenders, you can answer their questions.I give you five reasons why and how you can make money through owning rental properties. Number one is appreciation, number two is cash flow, and number three is tax benefits. Number four is the equity you build as you pay off your mortgage. Finally, number five is that you create a hedge against inflation, which is so important in our current economic environment.What’s Inside:—Five reasons why owning rental properties is a great investment.

I always get excited for my vacant land coaching calls. My students are doing fantastic, closing deals, and making good profits. One of my students has a great marketing strategy that is a no-brainer and I wanted to share it all with my podcast listeners because it’s so simple and effective. What she does is she sends her offers in a 9x12 envelope and also includes a self-addressed envelope as well so the receiver can simply send the contract back to her should they accept.This technique is perfect because it speaks to elderly sellers who might be more averse to phone calls and emailing. It’s a manual process and it takes some time to implement, but it’s a solid strategy. Right now, my students are averaging about a 2% response rate, so if you send out 1,000 letters, you’ll get 20 calls back, which is really good. Whether you’re doing land or houses, I think you should test this out and see what happens.What’s Inside:—Recent successes with my vacant land students.—Why sending manual letters is still a great m

I feel like I talk about this topic a lot, but you really should be making so many offers that you get yelled at often. Some of my students are more sensitive than others, and I used to be that way too when I was just starting out. However, the truth is that you’re in the real estate business to make money, you’re not here to make friends. Sometimes you’re going to make a seller mad and they’re going to get nasty with you. But you have to push through to get those deals done.Fortunately, there are ways to go about your sales and marketing without being a jerk, and in this episode, I'll show you how it’s done. Sometimes, sellers just need time to cook. They need time to think about your offer or go get a second opinion. Many times, they’ll come back three to six months later and change their mind. So don’t be afraid to keep going. If you haven’t made somebody mad by noon, then your offers are too high.What’s Inside:—How to master sales and marketing without being a jerk.—Why you shouldn’t fear rejection from s

On my drive today, I was thinking about the importance of making decisions, especially when it comes to making offers. Many people are afraid to make mistakes, and I see this happen a lot with new investors. It’s easy to get stuck in analysis paralysis, trying to anticipate things but then it prevents you from taking action and closing deals. I’m going to give you a real simple formula to follow in case you’re struggling with this, along with some examples.With vacant land, it’s common to see prices that are listed high, so you need to validate the number. When you’re looking at your numbers and the data and you’re getting confused, pick the lower or higher number based on what you’re trying to do. If you’re looking at a house and are assessing the number of repairs needed, the higher number of your estimate is going to be the more conservative one. And with land, it’s often going to be the lower one. Remember, you make a profit when you buy, not when you sell. Don’t be afraid to get rejected on your offers.

My guest today is David Phelps and we’re going to be talking about the big “I” word: inflation. It’s a big deal and a lot of things are going on in the economy today. It’s important to know how you’re planning on reacting to inflation and how to position yourself to be in a place where you can win. I’ve known David for many years, and we’ve been in several of the same masterminds. He’s an expert on inflation and he’s got a great new book that you can get for just under $4 shipping and handling. Make sure you grab a copy at InflationBook.com.David’s been in the business for a really long time and here, he shares his perspective on what’s going on and how it specifically impacts real estate investors. David talks about the similarities and differences between our current situation and inflationary environments back in the 70s and 80s. He also shares his worst- and best-case scenarios of what we could be facing going forward and how to capitalize on the all the opportunities that we’ll see out of this as well. T

I’ve been thinking about a lot as we head into this next recession, and I think it’s going to get worse before it gets better. So what are you going to do to prepare for it? This question applies to anyone in any business, not just real estate investors. Any business should understand what their customers' problems are and they need to keep up with them because they’re constantly evolving. In any sector, the company that figures out the best solutions to those problems wins.Finding out what your customers' problems are can be challenging, but there are several ways to do it. You can survey them, talk to them, and pay attention to what’s going on in the news. In real estate, your customers will be either sellers or buyers and each have their own unique set of concerns. Whether it’s the banks tightening lending restrictions or issues with refinancing, coming up with creative solutions for these problems will set you apart from the competition. As always, if you’re not involved in a coaching program or a masterm

In this final episode of our 7 Steps to a Recession Proof Business series, we’re going to talk about knowing your numbers and why it’s so important when running your real estate business. I myself have gotten into trouble with this and spent years digging myself out of a hole with the IRS. It’s scary how many people think they’re making money, only to find out that you’re spending way more than you made. You need to know your numbers not only for tax purposes, but also for your overhead and business-related expenses. You also need to know your key performance indicators, so you know exactly what it takes to get a deal done. The final step is to build a solid network and get a coach. Networking is fundamental when running a real estate business and masterminds and coaching programs can help you get connected to the right people. It’s important to spend time with like-minded people who can keep you focused on winning. It’s also valuable to learn from others who are further along in their businesses, which

Welcome back to the next session in our 7 Steps to a Recession Proof Business series. Last episode, we covered finding your buyers and lowering your offers. Today, we’re going to go over step three, or why you need to learn creative financing and how to put it into practice. Giving your seller's options helps you close more deals and allows you to give them a solution. Then, we’ll cover steps four and five, which are to start selling your deals with financing in place and offer incentives to your buyers.If you’re going to offer your buyers financing, you’re going to need to sell your deals at a premium and sell them fast. It’s important to develop a network of moneylenders, preferably private, in this current environment as other avenues start to tighten up. Find good local hard money and check out local banks in your area as well. Give your buyers the VIP treatment because they’re our customers in this business. As we transition from a seller’s market to a buyer’s market, it’s important to go back to the bas

As you might know, Gavin and I created a PDF called the Recession Proof Real Estate Investing Guide. It’s free and you can grab a copy through the link below, but we wanted to spend some time breaking down the seven steps included inside. There are seven key steps investors need to take now to survive this recession we’re in. Things are changing rapidly, interest rates are up, and hedge funds are backing out of deals. We’re getting more and more investors accepting creative financing deals.We want you to make a few simple adjustments and changes so you can continue to do deals. And in fact, if you can set yourself up the right way, you’ll actually be doing more deals than you ever have before. In this episode, we’re covering the first two steps: finding the buyers and start lowering your offers. We’ll take you through the tools we use to find the right buyers and target the right areas. There’s a lot you can do with the right technology, and you don’t have to break the bank. Opportunities are abundant, even i

When you want to quit your job, whether it’s in a few months or a few years, you have to spend some time preparing. But you also have to start taking massive action. It’s easy to get stuck in the rut of spending a ton of money on coaching and courses, but never put anything into practice. If you want to succeed in this business, you have to be willing to make mistakes so you can learn from them. The people that do the best are the ones who pick themselves up and keep trying.Even though vacant land deals can be fairly easy to do, you’ll still need to spend time building up a portfolio that’s going to take the place of your job’s income. If you want to quit your job in a few months, the best way to do it is through wholesaling. It’s possible to get that passive income rolling in so you can spend your mornings golfing instead of sitting in an office. But you’re going to have to put in some hard work, consistency, and dedication to make it happen.What’s Inside:—What you need to do to quit your job in a few months

I’ve been reading a lot of the news lately, and I always do a search for real estate to get a pulse on what’s going on in the market. But beware of the hype because a lot of people are freaking out. Things are changing, but there are still plenty of opportunities. More houses and properties are coming on the market and some cities are seeing their largest increases in inventory. But that’s not what I wanted to talk about on this podcast. It’s the importance of knowing your numbers. If you know your numbers, then you know what you need to do. Whether you’re a buy and hold investor, wholesaler, into creative financing, or doing vacant land deals, knowing your numbers means knowing exactly what’s going on in your business. You’ll also know what your buyers are willing to pay for specific properties and your average profit per deal. Knowing your numbers also means you know how much follow up it takes to get deals done. It takes two to three months of follow up to get a deal under contract and an average of s

In part two of this series, I’ll share exactly what I would do if I had an hour to sit with someone to show them how to set up a successful vacant land investing business. If you know me, you know I’ve been loving me some vacant land deals. It’s way easier than flipping houses and you can make a ton of money, even if you’re only doing it on a part-time basis. In fact, my sons and I are currently averaging four or five vacant land deals a month on just a few hours per week.The first thing I would do is get someone set up with Freedom Soft. It’s the best package out there and it’s worth the money spent to cut back on a lot of the headaches with other systems. I’ll share some of the other systems and software programs I use that make finding vacant land opportunities. I’ll also walk you through how to create a solid marketing plan so things can flow easily and keep the deals flowing. Vacant land deals are a lot like housing in that it’s mostly a numbers game. If you’re set up correctly, consistent work and deter

If I had an hour to sit with someone and help them set up their real estate investment business, what would I do? I’m big into systems and marketing, and understanding the importance of these two things is fundamental. Real estate investing is mostly a numbers game and if you set things up right in the beginning, it makes everything so much easier. People struggle to come up with the money they need for things because they don’t plan ahead. Having a road map, or a plan of attack helps in uncertain environments. You can’t control everything, but having things set up around whatever you can control will help you thrive.In this episode, I’ll walk through how you can get a plan in place if you’re focused on houses. Consistent work over a period of time leads to consistent deals. The first thing to focus on is the location and where the best opportunities are, and focus on where the most buyers are. I share with you my favorite lists to use and how to get a cold call strategy set up. No one likes cold calling, but

In this second part of my two-part podcast series on vacant land deals, we’re talking about how to price your deals and the tools I like to use. I love using FreedomSoft, especially since it generates documents and contracts. It also triggers workflow automation and helps make following up super easy. Follow-up is the biggest key to success, as so many people just don’t do it. Whether you’re managing your deals by yourself, or you have a team of VAs helping you, tools like FreedomSoft keep everyone on the same page so you can bring in more money.I also take you through what happens after an offer is accepted and the due diligence process begins. I like to look for several different things. Number one accesses, which could be a deal-killer depending on what your buyers want to use the land for. Number two is the title or owner. We want to make sure we’re dealing with an actual owner, who might be dead. You also want to look at whether back taxes are owed on the property. You can still do deals when there are r

Times keep changing and the market is shifting. We’re starting to see it in our own businesses, as a lot of our institutional buyers are beginning to pull out of deals. With all of these changes happening, we wanted to share with you the top seven steps active real estate investors must take to stay afloat and prosper. Whether you’re wholesaling or doing vacant land deals, the seven steps we cover should be your main focus as we continue to move through our current cycle.The first thing is to find buyers, figure out what they want, and go get it for them. Next, start thinking about lowering your offers. You’re also going to want to learn creative financing techniques like lease options and put them to work in your deals. Know your numbers and your expenses inside and out so you have a clear picture of your business. Offer incentives to your buyers that your competition isn’t offering. Get to know your local banks, as they’ll be lending when some of the other investors won’t be. Focus on the right neighborhood

I wanted to do a podcast on vacant land flipping and give you a summary of how vacant land deals work from beginning to end. If you’re not already familiar with the story, my sons and I started flipping land a few years ago and we’ve made over $150,000 in profits. The best part about it is that we only did it part-time. We’ve turned up our marketing efforts over the last few months and we’re seeing a lot more deals come through. I’m also teaching others how to get started, and one of my students is already at over $12K a month in passive income.Becoming successful in vacant land investing all starts with picking the right market. Cheap, rural, recreational land is in demand right now and these lots can easily be bought with cash for pennies on the dollar. Flipping land is perfect for those folks who like to be more technical behind a computer since you don’t have to be on the phone as much as you do when you’re flipping houses. I’ll show you how we like to set up our marketing and the tools that make it simpl

King of cold calling Scott Morse is on the show today and he’s absolutely killing it. Some of the biggest, most active wholesalers are still using cold calling to scale their business. Scott founded Lamassu Media, an enterprise-level call center that generates highly qualified and highly motivated seller leads for wholesalers all over the United States. Prior to getting into real estate, Scott sold leads to attorneys for about eight years. He’s now down in Columbia where he moved to launch his company and has been there for about two years. If you’re new to the business and starting to form a team, make sure you know your numbers. Tracking KPIs and knowing your lists is fundamental. Before you even think about outsourcing cold calling to another firm, you have to be intimately familiar with how it works within your business. Scott shares how he built Lamassu, the KPIs he tracks, and some examples of scripts used by his team. If you’re interested in learning more about Scott and Lamassu Leads, check out h