Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business. In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her! Episode Timestamps[01:52] - The Handbagholic Journey Begins[07:01] - Monetizing YouTube and Expanding Revenue Streams[09:50] - Navigating Brand Deals and Sponsorships[18:30] - The Importance of Not Building on Rented Land[18:54] - Shifting Focus to YouTube and Email Marketing[23:14] - Challenges and Reinventing Content[27:26] - Daily Workflow and Content Creation[34:07] - Chris' Coaching CornerEssential Learning Points From

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter. She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!Episode Timestamps[02:30] - Delia's Journey from Journalism to Copywriting[03:23] - The Impact of COVID-19 on Delia's Career[03:55] - Delia's Transition into Freelance Writing[04:29] - The Power of Words in Sales[05:58] - Delia's Marketing Strategies and Platforms[06:33] - The Importance of Email Marketing[14:19] - Balancing Business and Personal Life on Social Media[16:44] - Delia's Ecosystem of Products and Services[19:35] - What Delia's Day-to-Day Looks Like[23:13] - Writing a Book[24:02] - Chr

Advita Patel is the Founder of CommsRebel, where she helps  organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR).In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 7-figure business owner in just a five-year period. They open up about the importance of diversity and inclusivity, how Advita markets herself and builds trust with her clients, as well as other initiatives she’s involved in that are focused on helping others foster a more inclusive workplace culture.Episode Timestamps[04:56] - The Journey to Confidence and Entrepreneurship[09:02] - Building a Personal Brand and Business[12:15] - The Power of Social Media and Visibility[15:42] - Championing Diversity and Inclusion[17:53] - Diversity in the Comms Industry[18:39] - Building

Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems.In this episode, Chris and Kasey discuss her new book, In Search of You: How to Find Joy When Doing More Isn’t It Anymore, which was written during one of her lowest points in her life, how she’s learned to maintain a work-life balance, and the personal struggles that brought her to where she is today. Episode Timestamps[02:28] - Facing Challenges and Personal Growth[06:15] - The Pivot to a New Personal Brand[13:32] - The Importance of Relationships in Business[15:56] - Exploring Kasey's Business Ecosystem[20:54] - The Power of a Connected Offering[22:55] - Marketing Strategies and Platforms[26:16] - Insights from the Book[33:05] - Chris' Coaching CornerEssential Learning Points From Th

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads! In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams. Episode Timestamps[02:23] - Matt's Podcasting Journey[08:50] - Marketing and Growing a Podcast[17:01] - Business Ecosystem and Diversification[22:23] - Live Events and Community Building[27:29] - Day-to-Day Life of a Full-Time Podcaster[31:09] - Chris' Coaching CornerEssential Learning Points From This

Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm.In this episode, Chris and Jenni delve into Jenni’s five-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity!Episode Timestamps[03:02] - Building a Business Around Expertise[05:01] - The Role of Personality in Business[07:45] - Marketing Strategies and Podcasting[15:34] - The Importance of Relationships in Business[20:08] - Setting Boundaries with Virtual Interactions[20:49] - The Importance of Being Helpful[22:12] - Leveraging Social Media Platforms[27:05] -

Are you ready to be inspired by some of the most influential leaders in the industry?The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business!These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom are bestselling authors and 7-figure business owners, will provide you with the tools and inspiration to navigate both your business and personal life more effectively.This event is ideal for: Entrepreneurs and aspiring leaders who are committed to building lasting legacies and making a meaningful difference in their industries and the communities they serve.​Business owners that want to avoid burnout, instead focusing on creating offers that are easy to sell, as well as the space needed to flourish in all aspects of growth.Anyone interested in gaining valuable insights and practical strategies for navigatin

David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect.In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business!Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[03:25]

Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams.In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual strengths, delegating weaknesses, and the significance of strong relationships when it comes to growing a successful business. Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[03:09] - Skye's Journey: From Dyslexia to Business Success[11:47] - The Power of R

Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic. Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and how Jessica has used her personal brand to continue scaling the business to new heights. Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[02:24] - The Journey from Brick and Mortar to Online[04:10] - The Challenges and Opportunities of Going Online[05:46] - T

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[03:24] - Transitioning from Mort

Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Out Your Life. In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling a service-based business and the approach Dilly has to social media and how she markets herself! Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[01:00] - Diving Deep with Dilly Carter: A Personal Brand Journey[04:01] - The Power of TV in Elevating Per

Mandy Rose helps people make more money and work less by using social media and digital products. Mandy has recently made a stunning comeback to the online business after a decade-long hiatus and is here to tell us all about it!In this episode, Chris and Mandy discuss her journey to finding her way back to creating a profitable online presence, the challenges she faced when it came to reinventing herself, the importance of aligning business with purpose, her approach to monetizing her expertise and reaching a comfortable 20k months!Your Personal InvitationJoin Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!Episode Timestamps[03:50] - Mandy's Decision to Take a Break from the Online Space[05:20] - The

In this milestone 500th episode of the Youpreneur podcast, Chris brings his longtime friend, Pat Flynn, back onto the show to discuss their entrepreneurial journeys and the power of consistency in building and maintaining a digital presence. They explore the evolution of their business strategies over the years, the advantages of embracing AI technologies, the importance of creating a community for business success and much more!Episode Timestamps[03:04] - The Evolution of Friendship and Business[08:07] - Transitioning from Solo to Team Business[13:45] - The Unexpected Success of a Pokemon YouTube Channel[18:07] - The Power of Reach and Influence[20:40] - A Look Back: Income Reports and Their Impact[23:04] - The Power of Storytelling and Positivity[30:39] - Exploring the Potential of AI in Content Creation[35:25] - The Importance of Community in BusinessEssential Learning Points From This EpisodeLearning to delegate and the right time to start building a teamInsights on

In this episode, Chris delves into the highlights of 2023 for the Youpreneur brand, including hitting 9 million podcast downloads and launching the brand new 5k Accelerator™ program! He also announces Youpreneur's new Chief Operating Officer, Chloe Ducker, his third book deal, and much more. Tune into the full episode to learn all about what we're working on in the coming year!Episode Timestamps[01:30] - Hitting the 9 Million Downloads Milestone[06:05] - Launch of the 5K Accelerator[08:52] - Announcement of Third Book Deal[09:55] - Introduction of New COO[12:21] - Changes to the Youpreneur Incubator[16:05] - Introduction of the Youpreneur Engine[19:40] - Live Events Announcement[22:35] - Changes to the Podcast FormatEssential Learning Points From This EpisodeThe importance of celebrating your winsLean into your audience's struggles and provide a solutionMaking big decisions and planning for successOne thing you MUST do in 2024 to stand outImportant Links & Mentions

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more. Episode Timestamps[07:28] - Exploring Biohacking and Stem Cell Therapy[15:25] - The Importance of Self-Awareness[17:18] - The Integration of Work and Life[25:59] - The Power of Facebook Ads for Business Growth[26:04] - The Anti-Funnel Approach: A New Perspective[27:06] - The Power of Direct Selling: A Personal Experience[27:55] - The Problem with Traditional Funnels[30:09] - The Two Types of Prospects: Information Seekers vs Solution Seekers[40:52] - The Role of Webinars in the An

In this episode, Chris shares his top 10 strategies for attracting your dream clients in 2024, and beyond. He discusses the importance of writing a book, asking for input from your audience, and why consistency is key when it comes to publishing content. Chris also talks about how to be seen as a leader in your niche, and how you can position your business as a valuable resource for your dream clients!Episode Timestamps[03:37] - Sharing Success Stories[04:37] - Productivity Hacks[05:24] - Expert Interviews[06:26] - Behind the Scenes[07:26] - Addressing Challenges and Solutions[10:42] - Interactive Content[13:06] - Networking Opportunities[15:03] - Writing a Book[18:44] - Consistency in PostingEssential Learning Points From This EpisodeThings you can be doing to be more productive in 2024Why all entrepreneurs should be sharing more client success storiesHow to position yourself as the go-to leader in your industryShowing up consistently for your audienceImportant Li

In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests. Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building momentum for the actual product launch!Episode Timestamps[02:22] - Discussing Ben's new book[03:00] - The importance of building physical product brands[05:10] - Ben's journey in e-commerce[06:44] - The significance of building a personal brand[16:53] - The process of validating product ideas[24:12] - The pre-launch stage Essential Learning Points From This EpisodeImportance of incorporating physical products into a personal brand ecosystemBenefits of building product brands around things yo

85% of customers say that speed is a critical factor in their brand loyalty. The pandemic in particular made us realize how much time and speed actually matters to us. But, what happens when we don’t receive the correct amount of speed and responsiveness from companies we’re wanting to buy from? You’re about to find out in this episode!IMPORTANT NOTE: WE’RE BACK! On November 10th 2023, the 1-Day Business Breakthrough™ will be taking place in London (and potentially for the final time!). The #1DayBB is a live event experience that brings together entrepreneurs from all industries and at all levels of growth to learn the strategies needed to go further, faster in today’s hyper competitive entrepreneurial landscape! Limited spaces available, secure yours today and save £150 with the early bird discount.In this episode, Chris invites Jay Baer back onto the show to talk all about his latest book, The Time to Win: How to Exceed Customer’s Need for Speed. Jay explains the meaning behind why “responsiveness = revenue

Starting a new channel, whether it's on YouTube, a new podcast, or any other platform, can be an exciting venture, but a daunting one, for sure; especially when you’re entering a new space you’re not completely familiar with. In this episode, Chris shares his new exciting project, the one thing that holds people back from starting a new channel, and the mental switch we need to make to overcome it. Episode Timestamps[00:30] - What we’ve been up to over the past few months![02:39] - Chris’ new exciting project[06:42] - The audience is already there[08:36] - Being radically different and standing out for the right and sometimes wrong reasons[10:46] - It’s all about doing it for other peopleEssential Learning Points From This EpisodeThe one thing that holds people back when wanting to start a new channelWhy we should always be thinking about how we can be differentYour audience are waiting for you to serve themYou can’t please everyone and that’s okay!Important Links & Mentions From This Episode Fo