Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

IMPORTANT NOTE: WE’RE BACK! On July 14th 2023, we’re coming back to London for the first time since November 2019! The 1-Day Business Breakthrough is a full day, live event experience that brings together entrepreneurs from all industries and at all levels of growth to learn the strategies needed to go further, faster in today’s hyper competitive entrepreneurial landscape! Limited spaces available, secure yours today and save £150 with the early bird discount. P.S. We also have the amazing Daniel Priestley, founder of Dent Global and ScoreApp joining us as our special guest speaker, it’s going to be great! In this episode, Chris invites Ali Abdaal onto the show to discuss his journey of being an NHS doctor to now a Multi 7-Figure digital creator, also known as the world’s most followed productivity expert! Ali shares why he believes it’s important to remain transparent in today’s creative space, as well as his top tips for getting the most out of the YouTube algorithm. They discuss how Ali’s da

Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success." In this episode, Chris discusses the importance of collaborations with industry peers, and how to do it successfully! He talks about his brand new podcast, This is Online Business, in which he co-hosted with his friend of 10+ years, Jeff Walker. Chris emphasizes the benefits that collaborations can bring, why it’s a great learning tool for us entrepreneurs and his top five reasons for why it’s essential for positioning yourself as an expert in your niche. Episode Timestamps[01:53] - The pandemic forced us to stay more connected[03:05] - Where the idea of This is Online Business came from[04:39] - Good people attract good people[07:12] - Cross promotion and the benefits it can bring[08:37] - The importance of co-creating content[10:33] - How to kickstart the collaboration conversation[13:23] - Combining resources and [15:19] - Where Chris and Jeff’s friendship beganEssential Le

When it comes to balancing work and family life, it can sometimes be difficult to effectively do both. In this episode, Chris invites Steve Chou onto the show to discuss his new book, the Family First Entrepreneur.They talk about how to achieve financial freedom without sacrificing what matters most, why Steve felt the need to write the book for entrepreneurs who have families, as well as the systems and processes he follows to ensure that he’s not only achieving his business goals, but also being present for his family as and when they need him. If this is something you’re currently struggling with and have been wanting to improve, this episode is perfect for you! Episode Timestamps[07:52] - Why Steve felt the need to write this book for entrepreneurs who have families[09:20] - The Four Burners Theory and how we can leverage it as entrepreneurs[16:15] - The processes and systems Steve follows  to stay focused and on track with his goals, whilst still being there for his family[22:09] - Steve’s ecos

As a self published author, not having your book available to buy on Amazon is a big problem. After five years since Rise of the Youpreneur was first shared with the world, Chris received a random email from Amazon KDP informing him that they would be terminating his account, resulting in his book not being on Amazon and he would no longer receive any royalties from book sales.After digging around online, trying to make sense of the situation, Chris soon realized that this has happened to a lot of self published authors. In this episode, Chris walks through the timeline from first being notified to the current status of his appeal, what he’s done to stay proactive, and why he’s thankful to have built his business on his online home that he owns, and not rented land. Episode Timestamps[01:56] - What is Amazon KDP?[03:05] - Backstory to launching Rise of the Youpreneur[12:25] - Being proactive and persistent[16:41] - Not building your business on rented land[18:04] - When life gives you lemons… you make lemonad

In this episode, Chris invites Mark Leruste onto the show for the first time to discuss his book, Glow in the Dark! They discuss the challenges of launching a book, including marketing and promotion, and the requirements needed to make it on the Sunday Times bestseller list in the UK. They also touch on the biggest hurdle Mark experienced on launch day, how he turned it around to play in his favor, as well as the pros and cons of traditional publishing vs. self publishing… plus a whole lot more! If you’re thinking about writing your first (or next!) book, this is a conversation you won’t want to miss. Episode Timestamps[07:16] - Publishing traditionally, launching in December and what it takes to become a bestseller[16:27] - The biggest hurdle Mark experienced on the launch day and how he turned it around into a strong marketing campaign[21:05] - Mark’s take on the publishing industry as a whole after going through it[30:13] - The original idea for Mark’s book and how it pivoted over time [33:3

As business owners, we always want to be tweaking and trying out new things - even more so when they make our ‘work’ a little easier! In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.Episode Timestamps[05:07] - Using Scorecard marketing for lead generation and customer segmentation[20:23] - Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem[24:22] - The importance of being proactive rather than reactive[29:58] - Using AI to serve up the right content to your audience based on where they are in their journey

Chris invites Mark Schaefer back onto the show to discuss his latest book, Belonging to the Brand, which is all about building a community and how it’s potentially the last great marketing strategy of our time!They both discuss the importance of accessibility and creating sparks of opportunity for others. They touch on the pandemic and how big brands reacted in the wrong way, as opposed to smaller companies who stuck to their brand, and realized their community was also struggling, which resulted in positive reactions from their audience. Mark also emphasizes why community is more important than we may think it is and how it can be used as a powerful brand marketing opportunity. Episode Timestamps[03:54] - Why Mark will always keep his doors open for one-to-one meetings[10:41] - How we can be heard in today’s busy world and how we can stand out as entrepreneurs[14:00] - One of the main reasons Mark decided to write this book[15:15:] - How community can be the ultimate marketing strategy without relying o

If your business isn’t making real money, what you have is a hobby, not a business. In this episode, Chris shares 5 ways you can make more money by doing LESS work - yes you read that right!He emphasizes the importance of raising your prices and not apologizing for it, why every business must have systems and processes in place, and how to best utilize digital products to bring in passive income. He also discusses how you can scale your business as a Youpreneur and shares some of the key things we did during our program launch last November which made it a huge success. Episode Timestamps[04:43] - eBooks are still a great way to show your expertise and can easily be sold on different platforms and integrated into your email funnels[06:23] - How you can utilize online courses as a way to teach people specific skills or strategies [07:10] - Downloadable digital files such as templates and worksheets enables you to offer a solution to your audience’s problem and provide a clear process for them to foll

In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason’s top tips for testing your list and finding out what works well. Jason also emphasizes why it’s vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardless of how big your email list is or how long you’ve been in the game for! Episode Timestamps[05:24] - Why entrepreneurs struggle with their email marketing [07:13] - The results Jason saw when he became more consistent[13:10] -  The power of repurposing existing content [15:45] - Jason’s top tips for curating new ideas[20:18] - How to improve the health of your email listEssential Learning Points From This EpisodeWhy we struggle with email marketing is a mindset thing, not a capability thingWhen

In this episode, Chris invites Michael Hyatt back onto the show to discuss his latest book, Mind Your Mindset which he co-authored with his daughter and CEO of Full Focus, Megan Hyatt Miller. They discuss how we can zoom in on challenging ourselves and how to control the narrative that we have as business owners when it comes to problems we face. As well as the opportunities that are presented to us and how to best utilize certain situations that we put ourselves in. Episode Timestamps[04:12] - Where the idea came from for Mind Your Mindset  [11:04] - The science behind how we think and our memories[22:19] - Imposter Syndrome and how it plays into our mindset[26:37] - The relationship between our language and our thinking[31:38] - Michael’s open heart surgery and how he managed his mindset during the recovery stageEssential Learning Points From This EpisodeHow Michael’s coach made him realize his leadership was the issue and the changes he madeUp to 20% of our memories are likely made up,

The saying “Live Your Best Life” has been thrown around for decades, but what does it actually mean, and more importantly, how do we achieve it? In this episode, Chris invites his very good friend and New York Times best-selling author, Lewis Howes back onto the show to discuss his new book, The Greatness Mindset.They deep dive into the personal shifts Lewis has experienced over the last couple of years and what they’ve meant to him, as well as healing, having more abundance in our lives as entrepreneurs and a whole lot more! Grab a notebook for this one, you’re going to need it! Episode Timestamps[03:14] -  Lewis reflects on how he feels with where he is in his life right now[07:02] - How Lewis has become more present in everything he does [16:08] -  The shift Lewis experienced in the past 2-years and what it’s done for him and his business[20:03] - Why Lewis decided to wait until now to write the book[25:51] - The Greatness domain and why Lewis felt he needed to have it[28:14] - How cont

Whether you’re just getting started, or you’ve been in the entrepreneurial game for a while, you’ll come to realize that time is your most valuable commodity. A lot of entrepreneurs struggle to say no to opportunities that don’t align with their purpose but feel guilty about turning it down. This is where overwhelm kicks in after you’ve said yes to everything and you simply don’t have enough time in the day to get everything done!In this episode, Chris invites Yasmine Cheyenne onto the show to discuss her new book, the Sugar Jar: Create Boundaries, Embrace Self-Healing, and Enjoy the Sweet Things in Life. Yasmine explains why entrepreneurs are still struggling with their time, how we can better align ourselves with the opportunities that make sense, how to look after ourselves by setting boundaries and so much more!Episode Timestamps[04:10] - The idea behind the Sugar Jar[10:12] - Why are we still struggling with time?[13:31] - The reason why you don’t have time for the right opportunities [15:43] - Boun

Wondering how you can make more money and change the world? You’re in luck! In this episode, Chris invites Amy Porterfield back onto the show to talk all about her latest book, Two Weeks Notice!They take a trip down memory lane and reminisce about their 15-year friendship, Amy explains why she decided to write the book and compile all of her experiences to help others, and so much more!Episode Timestamps[04:07] - Relationships should be treasured, not used[08:24] - Amy’s success over the years and what she thinks of it[10:33] - The reason behind Two Weeks Notice[12:24] - Amy’s biggest mindset shift[16:07] - How Amy has kept her business model simple and streamlined[20:18] - The roadmap included in the book[22:17] - The most fun Amy has had during her entrepreneurial journey[23:45] - The worst time Amy went through as an entrepreneur [25:35] - Amy’s advice for creating more opportunitiesEssential Learning Points From This EpisodeThe difference between ‘deal’ friends and real friendsHow Amy has gotten to w

When it comes to starting new ventures and pivoting, when is enough, enough? There’s only so much bandwidth one person has and there comes a time when you need to make the decision of stepping back and just focus on the one thing that fulfills you. In this episode, Chris invites Ryan Lee back onto the show after 7 years! They discuss pivoting, burnout, starting new companies, selling old companies, why entrepreneurs should be streamlining things, how to sell effectively and Ryan’s decision to go full circle on his personal brand.Episode Timestamps[04:32] - Why you shouldn’t have the hustle and grind mentality[10:04] - Low margins and why it means something’s broken [12:04] - Ryan’s previous struggles and where the idea of his nutrition company came from[17:42] - Balancing multiple companies and when Ryan realized it was too much[25:10] - Why we need to act more like human beings and not sales machines[28:00] - Ryan’s plan for generating income during this new chapterEssential Learning Points From Th

When it comes to running an online business, there are so many moving parts it can be difficult to keep track of everything. But, we can’t continue to dismiss things and hope that they’ll sort themselves out! In this episode, Chris shares the importance of why every business owner should be doing a quarterly clean-up and walks you through what the Youpreneur team has been working on this past week to get OUR clean-up done! Tune into the full episode to find out what we did, and more!Episode Timestamps[00:50] - What the Youpreneur team has been up to! [03:17] - Website overhaul and server switch[04:33] - Deep cleanse of our email list, sequences and funnels[06:21] -  Improving our Facebook ad strategy[07:50] - Landing page clean upEssential Learning Points From This EpisodeWhy quarterly clean-ups are vital for your businessWhat the clean up can do for not only yourself as the CEO, but your team too!The importance of cleansing your email list throughout the year to increase engagement and open ra

We all wish there was more time in the day, but how can we truly buy back our time without jeopardizing specific areas in our business and life? In this episode, Chris invites Dan Martell onto the show to talk all about his new book, Buy Back Your Time: Get Unstuck, Reclaim Your Freedom and Build Your Empire. Dan discusses the pain line that most entrepreneurs will face and how to manage it, as well as the Five “Time Assassins” and what they mean for business owners, plus so much more! Episode Timestamps[04:40] - The WHY behind Dan’s new book[06:57] - The pain line that most entrepreneurs will face[15:07] - The Five “Time Assassins”[25:00] - The power of the executive assistant[32:19] - The people who manage Dan’s life and why they’re so importantEssential Learning Points From This EpisodeWhat the pain line is and why every business owner will come face to face with it at some point in their journeyThe wake up call and the turning point for DanDan breaks down the Five “Time Assassins” and what they

When it comes to building a business, particularly at the start-up beginning phase, there’s going to be a lot of uncomfortable situations you find yourself in – but they’re necessary in order to enable you to grow as an entrepreneur. However, one thing you can prevent doing is burning yourself out during this process. In this episode, Chris invites Jadah Sellner back onto the show to discuss her new book, She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. Jadah discusses the importance of nurturing and nourishing yourself, particularly as a business owner and how to do it effectively whilst growing a business! Episode Timestamps[05:20] - Jadah’s new book and where the idea came from [08:50] - The start-up phase in building a business[13:20] - Identifying your retirement number [17:39] - Building a support-squad[21:45] - Why Jadah focused on women for this bookEssential Learning Points From This EpisodeThe importance of nurturing and nourishing yourself as a busi

Struggling to see the bigger picture? Chances are, you’re not quite sure what your ecosystem of products looks like (or could look like) and you need some help doing an overhaul of what you currently have for offer, and mapping out your customer’s journey with you as the expert. DOORS ARE CLOSING:  Join our proven 12-month accelerator the Youpreneur Incubator to grow and future-proof your highly-profitable, expert-based business (without compromising your time, health, happiness or sanity!) Join us on the inside before doors close on Friday November 18th at Midnight PST. In this episode, Chris helps you put your very own Youpreneur ecosystem together! He explains why it’s important to see the bigger picture for long-term success and why you should never put all of your eggs in one monetization basket. Episode Timestamps[00:44] - The doors are about to close! [04:16] - Why you should be diversifying your offers[07:14] - Putting a monetary value next to what you’re doing[12:00] - Gettin

If you’re not generating any income from your business, what you have is a hobby… and we don’t need any more hobbies! DOORS ARE OPEN:  Join our proven 12-month accelerator the Youpreneur Incubator to grow and future-proof your highly-profitable, expert-based business (without compromising your time, health, happiness or sanity!) Join us on the inside before doors close on Friday November 17th at Midnight PST. In this episode, Chris shares his top three ways you can figure out what your audience wants from you so that you can start generating an income in your expert business! Episode Timestamps[00:41] - Doors to the Youpreneur Incubator are open![03:54] - Figuring out how to make money from your expertise[04:16] - You don’t have a business if you’re not making any money[06:37] - Primary profit mentality [08:24] - The easiest way to figure out what your audience wants Essential Learning Points From This EpisodeIt doesn’t need to be as hard as you may think it isWhy you need to hav

The last couple of years have been a real struggle. People aren’t seeing the results they want to, they’re not hitting revenue targets and a lot of us are working flat out, and not getting to where we want to go.  This is why we’ve decided to run a FREE 3-day virtual event called the Elevated Entrepreneur Experience where Chris is going to help you end 2022 in profit, and elevate your expert business in 2023!  He’s going to show you how to create a repeatable, scalable system to generate high quality leads, and more importantly, how to convert them into loyal customers… plus a whole lot more! We would love for you to join us and a whole group of like minded entrepreneurs to work ON your business and help you put a plan together to crush your 2023 goals.  Secure your spot https://www.youpreneur.com/elevate (here) - it’s free!  Episode Timestamps [01:32] - Why we’ve decided to do this event [02:52] - It’s time for you to get unstuck [03:18] - When things are broken [05:24] - What you’ll lear