Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

With all that's changed in the business landscape lately, traditional businesses are being challenged to adapt and reboot their brands and messages. In this episode, we have author, entrepreneur and all-around genius content creator Mitch Joel join the show as we break down how he creates his own content and the process he uses to reboot it regularly. We also go into speaking and how the circuit has changed recently, why Mitch views content creation as art and the big reason for why he does not build his own list. Mitch also shares what he means by "looking at your runway" and how we should continue to make ourselves as indispensable as possible in a world that changes so quickly. This was a fantastic chat that definitely brings the goods when it comes to thoughts on content creation and so much more. Enjoy! Essential Learning Points From This Episode: Why it's not enough to talk about what a brand needs to do to reboot. How Mitch has modeled his way of thinking after Louis C.K.'s method. Why Mitch holds so m

Trying out new formats and models is par for the course when it comes to running a business. In fact, it's one of the many aspects that makes it so exciting, but when do you make the call to stop testing and stick to what is working? In this episode, I take us a little back in time as I share how the idea of Youpreneur was born and the different business model changes it's been through to get to where it is today. I also share my reasons for why I've decided to turn my back on launches for my business and why I'm sticking to my evergreen format. After trying different methods, what I've taken away from this is that you need to run your business your way. There are so many different strategies out there that can work for your competitors and your peers, however, that doesn't guarantee that it will also work for you. If you are also in testing mode and still trying to find what is working for you and your business, then this is the episode for you. Tune in and enjoy! Essential Learning Point

Content marketing is everywhere, though as we continue to put in the effort to produce solid blog posts, podcasts, video - when do we start actually monetizing it? In this episode, Mike Morrison of The Membership Guys joins the show once again to share how he has leveraged a very smart content marketing planning strategy to help him monetize his content and how he has built his business successfully. We also go into the varied opt-in approach that Mike has developed, why he believes a good membership is more than just its content and goes into the heart of the Membership Guys mission - solving problems. Mike shares a lot of great strategies and approaches when it comes to monetizing online content and his own membership site philosophy, so get your notepads and pens out and enjoy this episode of YoupreneurFM! Essential Learning Points From This Episode: How the more Mike's site became specialized, the more demand grew. How Mike plans out the content for the public side of his business and his own process for

I'm a believer that anybody who wants to become a leader in their industry has probably heard the saying that a book is truly the best business card that you can give out. However, as any published author will tell you.. it takes more than opening a word document and expecting inspiration to strike. If you have been thinking about writing your first or next book, I wanted to share my own writing process with you, to help get your book out and share your message. Stay tuned as I go into identifying your book's inner reason, book outlines, how the revision process can sometimes take more time than writing the book itself and so much more. This episode is a goodie, so grab some coffee, your notepad and enjoy! Essential Learning Points From This Episode: Why you must know the purpose of your book before you begin writing in. How to get a bird's eye view of your book before it's written. Why you need a fresh perspective on your manuscript. What Chris means by "writing is actually re-writing". Much, much more! Imp

One of my favorite parts of podcasting is catching up with previous guests and seeing how they've grown their businesses and themselves since then. In this episode, entrepreneur and founder of Real Men, Real Style Antonio Centeno makes his comeback on the show to share how his brand has blown up and developed into more than just men's style and why he's all about the man. We also break down how Antonio has been able to build, market and monetize his business, along with why he is focusing on YouTube and his own personal philosophy when gaining viewership. It was fantastic to have Antonio back on the show, I know this is going to be one of those episodes you’ll want to listen to again and again – tune in and enjoy! Essential Learning Points From This Episode: Antonio shares how he leveraged his background in the military to help him with dressing up. How affiliate marketing seems to have changed over the years. Why you need to constantly be investing in yourself. How Antonio allows himself to be

Imagine this: you have a successful brick-and-mortar business that's been running smoothly but you feel like you need a change. Perhaps you are thinking of creating more online products or creating more time for yourself by working from home. You might even take it one step further and decide to let go of the business and starting over. This is where one of my favorite entrepreneurial words comes into play: pivoting.  In this episode, I talk about shifting from an already established business into a personal brand business along with my five top tips on how to pivot the right way. I also go into the effects of building your personal brand, how you can lose some of your audience but also gain a brand new set of more engaged. This episode is short, sweet and definitely packs a punch for listeners out there who might be looking for some new direction so sit back, relax and enjoy! Essential Learning Points From This Episode: How to put more of yourself into your existing content. What the pivot 'tipping

As entrepreneurs, we all aim to 'share our message' with our audiences. However a message is more than just explaining what your business can do and that's what many entrepreneurs seem to get stuck with, defining what that message is all about and who exactly they want to share it with. In this episode, I have a fantastic chat with my good friend, entrepreneur and author Vernon Ross about the importance of mastering and truly owning your message, and why it's more than just what you say in front of your community. We also talk about how to pivoting, breaking out of the mold, using your fear to get hyper focused and uncovering the story behind Vernon's 'Bow Tie Thursdays'. I had a great time talking with Vernon as we brought up valuable topics in business but also some great personal stories as well which I'm sure a lot of listeners will enjoy. Essential Learning Points From This Episode: Why Vernon doesn't believe in the saying 'fake it til' you make it'. How to re-examine your messaging and if it's

I've said it once, I'll say it again: time is our most valuable commodity, which is something I believe that has become a constant point of stress for many people who are looking to manage their time more efficiently. So for this episode of YoupreneurFM, I get into the specifics of how I manage my time and share some simple strategies to help you become more productive. I also go into one of my biggest time-management secrets: how saving my email for after lunch has revolutionized my working day. Tune in as I also list my top time-management tools for helping me keep on track, along with my favorite way to consume content and how I speed it up! So if you are looking for quick and actionable ways to boost productivity and make the most of your day, this is the episode for you. Try out these steps and let me know what you think or if you have any tips of your own to share! Essential Learning Points From This Episode: Why you need to track your time as automatically as you can. How to set personal

Coaching can be a tricky business sometimes. Everyone is so focused on seeing results quickly that sometimes it becomes a rush to try a new strategy or pivot without really taking the time to understand everything. In this episode, our guest is entrepreneur, coach, author and all-around nice guy Michael Bungay Stanier who tackles this very topic as we talk about his latest book The Coaching Habit and why we should consider less time talking and more time listening to our clients. Michael also shares what kind of questions we need to be asking to help bring a new level of understanding and connection with our clients. We also dive into the details of The Coaching Habit, the process behind how he self-published it and his own personal experiences with being a coach of coaches. Whether you are in the coaching industry or not, the insights and value that Michael has shared in this episode are a must-listen so get that notepad out and enjoy! Essential Learning Points From This Episode: Chris and Mic

It's been a while since we've gone into a good and solid personal success story and boy does this episode deliver! After finding herself trapped in a business that offered others freedom, entrepreneur Beth Kempton decided she needed to make a change. In this episode, I sit down with Beth as we talk about how she has embraced the Freedom Seeker lifestyle for herself, living life on her own terms while building the business of her dreams. We also talk about the catalyst that helped her create her new book, why she decided to create more space in both her personal life and business and how she's built up her own 'Youpreneur eco-system'. I'm sure a lot of us have found ourselves in Beth's position at one point or another during our entrepreneurial journeys, which is what makes this episode a must-listen to help create more space in your life and business so sit back, tune in and enjoy. Essential Learning Points From This Episode: How Beth created more space in her business. How having your own business doesn't me

One of the hottest topics that has been making the rounds both in the United Kingdom and everywhere else is the impact of Brexit and what it can mean for entrepreneurs and their businesses. In this episode, I discuss my thoughts on Brexit, how it can possibly affect UK entrepreneurs (both online and offline) and what we can do to 'beat Brexit'. I also go into the climate of uncertainty that seems to have settled over us and why it's time to build a business worth talking about by acting in spite of this. This is the perfect time for us to step up and be that 'first penguin' to take the plunge by staying focused, continuing to serve our communities and moving forward despite the uncertainty. Are you ready? Essential Learning Points From This Episode: Chris shares his five reasons on why Brexit shouldn't concern online entrepreneurs. Why Chris doesn't believe Brexit is the problem and what he thinks is.  Why entrepreneurs shouldn't have to keep 'playing safe'. How being an online entrepreneu

Branding plays such a big factor in a business, from being able to recognize Coca Cola's logo no matter where you are in the world to Nike's unforgettable slogan "Just do it". This same principle can be applied to entrepreneurs and their personal brands. In this episode, best-selling author and entrepreneur Jay Baer returns for a sixth time on the show as we have a fireside chat on the topic of personal branding within the bigger business world sphere and how a personal brand is viewed seems to have shifted lately. We also dive into content and why it's more than just what topics you cover when it comes to your personal brand, 'trust-scaffolding' and how Jay would build out his own personal brand if he started today. It's always a thrill to have Jay come on the show to share his knowledge and insights, especially on a topic that has been on the rise for a while. Be sure to get out your notebooks and pens out, you're going to need them! Essential Learning Points From This Episode: Why charisma matters when it

With so much competition out there in our respective industries, business owners are always on the hunt for new ways to get free publicity for their products or services. In this episode, serial entrepreneur and founder of Business Blueprint Dale Beaumont joins the show as he walks us through the steps he's used to gain free media exposure for his new app Brin without having to break the bank. We also get into an interesting discussion about how to reach out and manage your relationships with media contacts, preparing yourself for the coming of artificial intelligence and so much more. It was such a pleasure to have Dale on the show to talk about how to get the word out about your new product or service that I know you are going to enjoy. Essential Learning Points From This Episode: Why Dale decided to develop his new app Brin. Why gaining media exposure lies in the story behind your product or service. How to get media-ready before reaching out to contacts. Why Dale thinks we should start embracing

On top of the day-to-day business challenges that entrepreneurs face, so many of us find ourselves battling sleep deprivation, spending way too much time on our laptops and burnout. As we concentrate on building our businesses, our health often takes a backseat as Mariah Coz, founder of Femtrepreneur can attest to. In this episode, Mariah and I talk about the importance of self-care as an entrepreneur as she shares her story of how she beat burnout. We also go into the importance of delegation, why overcoming burnout means more than just catching up on rest and why it is all about making the choice to avoid it. I'm a firm believer that you get more done as a healthy, happy and composed entrepreneur than as a stressed one! This chat gave a lot of great tips and insights on how to prioritize your health so break out that notepad and enjoy. Essential Learning Points From This Episode: What the turning point was for Mariah to slow down. What Mariah learned when she took a break from content creation. Wh

Once the day-to-day rhythm of a profitable business has become established, many entrepreneurs start looking for more. They look to leave a legacy that can create a lasting impression and value for their community. Dr. Anissa Holmes of Delivering Wow joins today's show as she discusses taking action to build that legacy and how it has lead her to earning six figures online as she has built her personal brand around her dentistry practice within the last year. Anissa and I also dive into how she started off with teaching her followers how to use Facebook Ads to her plans for structuring her inner-circle as a high-end coaching group. I had such a great time chatting with Anissa, as she is the perfect example of an entrepreneur taking action and I can't wait to share her impressive experience and knowledge with you on this episode of The Youpreneur FM Podcast! Essential Learning Points From This Episode: Chris talks about the difference between an entrepreneur and a procrastinator. What Anissa's secret is i

In this extra special episode of YoupreneurFM, I pull back the curtain to give you a preview of the latest season of 1 Day Business Breakthrough (1DayBB) with my good buddy Pat Flynn as we picked up where we left off (two years ago!) and dive right into discussing the power of attending and running live events. Live events are a great way for entrepreneurs to help grow their communities, whether you are running your own or attending one. We both agree that establishing personal connections offline are so important when building your tribe. We also give our own viewpoints as an event organizer and as an attendee into what makes a successful live event and our own personal experiences with them. I hope you enjoy this little preview of what to expect with 1DayBB Season Two and that our chat has given you some new ideas on how to make the most out of the next live event you attend or run! Essential Learning Points From This Episode: Chris talks about how live events aren't about what's in the swag bags. What

So many entrepreneurs are on the quest to 'find their tribe' - a community of like-minded people that help inspire, support and share your passions. Dana Garrison grew up knowing she wanted to affect change and that she'd need an army to help her do it. Fast forward to today where she is an accomplished coach and speaker on top of being an entrepreneur with a solid community around her that keeps her going. In this episode, Dana and I talk about building that following, the opportunities that happen when becoming an influencer and how the advent of live video has propelled personal brands forward. We also talk about connecting with your audience and where she thinks Youpreneurs need the most help. We also discuss where she sees her business going in the future and so much more on today’s episode. Dana brought a lot of knowledge into our chat so tune in and enjoy! Essential Learning Points From This Episode: Where Dana feels like she has developed the most as an entrepreneur. Why the medium matters o

Creating a successful online course can seem a little challenging with all its moving parts, but it doesn't have to be. You just need to be willing to put in the time, effort and strategy to make it happen. In this episode, I pull back the curtain to show you a sneak peek into our exclusive http://www.youpreneuracademy.com (Youpreneur) Community with one of our monthly expert chit-chats as I sit down with my friend and online marketing expert Amy Porterfield to talk about how to create your first online course. Amy blows us away as she shares why she believes online courses can become a valuable asset when it comes to building your personal brand, and breaks down her four-step method to creating online courses. Amy and I also discuss the different marketing methods to promote a course, including their thoughts on premium pricing, guarantees and one of our favorite topics: webinars. I always step away from my chats with Amy with a notebook full of ideas and strategies, and I know you will too. H

Content marketing has become a staple in many online entrepreneur's gameplans but it takes a lot to actually master it to help your own business. In this episode, the founder of Big Brand System Pamela Wilson joins the show to talk all about the specific processes that we should be using and what we should be implementing in our content marketing to take it to a whole new level. Pamela and I also chat about the latest visual design trends that have been rocking the online business space lately, why you should be embracing systems and processes - even when it comes to creative work and so much more. We also get into a great discussion about asking your audience for permission and the importance of commitment when it comes to creating amazing content. This was a chat full of actionable takeaways that I know you will not want to miss out on - so get comfy and tune in! Essential Learning Points From This Episode:How Pamela tackled the writing process of her latest book. Pamela shares her favorite strategies

When it comes to making a mark in your niche, it takes more than just owning a keyword or a topic. On today's show, Roberto Blake goes into owning an answer in your niche, his favorite YouTube marketing strategies, and creativity. In this episode, Roberto takes us through his entrepreneurial journey and shares that while he has always had a creative entrepreneurial streak since childhood, that never stop him from being all about the hustle. Tune in as Roberto and I talk about standing out and getting found on YouTube, how to stay consistent when it comes to creating video content, why you should stop waiting for permission and Roberto's best tips on optimizing your videos. This was a value-packed episode as Roberto and I touched on so many different topics that I know you will all enjoy. So get your pen and notepad ready, you're going to need it! Essential Learning Points From This Episode: Roberto shares his personal philosophy when it comes to creativity. What people tend to underestimate when it