Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

I've made it my mission in recent years to really spread the word about personal branding, but your brand needs one more thing to make sure that it stands steady. In this episode, I talk about why we need to focus on building our reputation and our brand in unison.  Stay tuned as I talk about how your personal brand isn't what you think it is, really listening to your audience and so much more. For more personal branding shop talk, let me hear your thoughts https://twitter.com/chrisducker (on Twitter.) I'd love to hear how you connect with your audience to see what they say about your brand! Essential Learning Points From This Episode: When does your brand actually happen. How to find out what people are saying about you. Much, much more! Important Links & Mentions From This Episode:http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneuracademy.com/ (Join the Youpreneur Community and Build Y

Navigating the world of online business has a lot of unexpected twists and turns, opportunities where you grow and where you learn. My guest today makes it her mission to get to the bottom of what keeps small businesses from becoming even more successful. In this episode, author Pamela Slim joins the show as we talk about a project that is near and dear to Pamela’s heart, where she has built a learning/experimenting environment for small business owners to help them see what works in their businesses. We also get into a discussion about systemic sector problems, her survey process, how she has learned more about her audience and the big surprises she has found from it. This episode with Pamela is such a great example that shows the small business owner journey is one of constant learning and discovery. You’ll definitely need a notepad and pen for this one so get ready and tune in! Essential Learning Points From This Episode: What Pamela means by her learning laboratory. Pamela talks about the differ

In this first episode of my Two Minute Tuesdays segment, it's all about taking care of yourself so that you have the right mindset to take care of your business. So many entrepreneurs end up running themselves ragged from their day-to-day work routines and only seem to hit the brakes when they reach burnout. Your audience will always look to you so it's important to set the right example of knowing when to work hard and when to take a step back and breathe. I hope this session helps, and let me know what your favorite ways are to take a break over on https://twitter.com/ChrisDucker (Twitter!) Essential Learning Points From This Episode: Why taking care of yourself isn't a luxury and why it's mandatory. How self-care can take different forms for different people. Much, much more! Important Links & Mentions From This Episode: http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneuracademy.com/ (Joi

Our businesses thrive on change, whether it's tweaking your pricing or marketing strategy or a full-blown revamp. It's always important to keep things fresh and see what works better for your business. Speaking of changes, in this episode I have Mike Vardy join us again to talk about some monumental changes in his business and shares his master plan on how he is planning to rebrand from being known as the "Productivityist". We also get into the topic of free webinars versus paid webinars, what Mike means by 'time crafting' and launching my new book, 'Rise of the Youpreneur' in the new year. This is a really exciting time for Mike, and I can't wait to see how he handles his rebrand in the next coming months. For all you listeners out there who are thinking of rebranding your own business, this episode is a must-listen, so grab that notepad and pen and enjoy! Essential Learning Points From This Episode: Why Mike is planning to leave his "Productivityist" brand. Who pushed Chris into the idea of 'Rise of the You

I've got a quick surprise episode for you today as I announce the start of a brand new segment on the podcast, 'Two Minute Tuesday' where I get to deliver shorter, high-level and thought-provoking content that I hope will inspire you. I have lots of exciting plans for 2018 and I can't wait to get started with this new project to help elevate you and your business even further. That's it for now, see you next week for our first Two Minute Tuesday episode! Important Links & Mentions From This Episode: http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneuracademy.com/ (Join the Youpreneur Community and Build Your Business FAST!) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

One of the best parts about live events is meeting new people and establishing connections with them, even after the event has wrapped up! I had the pleasure of meeting the founders behind Sistermixin at my Tropical Think Tank event held earlier this year and it's been amazing watching them grow their brand over the past few months. In this episode, Joanne Ling and Tracey Fry from Sistermixin join me as they share their experiences from Tropical Think Tank and how they've grown their business since then. Tune in as we chat about pricing strategies, how taking the leap and investing in their own warehouse helped boost their business and give them credibility plus what their rebranding plans are for the new year. We also go into their digital marketing strategy, how they hold their live events with them living in separate states and so much more. It was great fun having Jo and Tracey on the show, so sit back, relax and enjoy! Essential Learning Points From This Episode: Tracey, Jo and Chris discuss th

When you meet someone for the first time or walk into a store for the first time, your instinct kicks in and lets you know if you want to trust this person or business. Online, it can be trickier. So how do you make your website seem authentic and credible among the sea of sites and online experts? In this episode, I go into growing trust and credibility with the founder of Jammy Digital Martin Huntbach as we discuss the importance of determining your website's purpose. We also talk about content creation, the need to trim the fat and getting to the real points when it comes to delivering content and what has been working best for Martin and his customers right now when it comes to getting people to specific pages. This episode really hones in on what we can add in our websites to build trust and credibility, not only with your current audience but with new visitors as well. I know you are going to enjoy this chat with Martin, enjoy! Essential Learning Points From This Episode: How to figure out what your web

Something that many business owners find along the way is that sometimes your goals in entrepreneurship is longer than we expect it to be, but as today's guest shows us, you just need to keep going. In this episode, we have special guest Ramona Rice joins the show to share her story of how she became an accidental entrepreneur and developed her fast-growing business in just a few years. We also talk about Ramona winning the Youpreneur of the Year Award, how using a community challenge helped build her email list, using Facebook Groups as a tool and not a life source for your business and why we believe every unsubscribe is a blessing. This was a great chat with Ramona as we brought up some great topics in business but also some great personal stories as well which I’m sure a lot of listeners will enjoy. Essential Learning Points From This Episode: Why Ramona bought the misspelled version domain of her website. Ramona talks about her soon-to-be-launched 6 Pillars Program Why Chris wanted to hold Youpreneu

I've always been a fan of stories where an entrepreneur digs deep after overcoming a big challenge and puts in the hard work to make their business dreams a reality. In this episode, business owner and Youpreneur member AJ Jomah comes on the show to share his entrepreneurial journey from how he got started owning a pizza franchise and almost filing for bankruptcy to how he has flourished in online business. We go into some great points such as idea validation, constant testing and why authenticity sells. Stay tuned as we also talk about what AJ has planned for the future. This is an inspiring episode, especially for any budding entrepreneurs out there that are looking for a little nudge to keep going until they can catch that big first break. You’ll definitely need a notepad and pen for this one so get ready and tune in! Essential Learning Points From This Episode: Why entrepreneurs should be "riding the wave". How AJ validated his business idea without an email list. How AJ launched his first cours

It's been a dream of mine for a long time to put on a large-scale business education event in my hometown of London and finally, all the elements fell into place to make it happen. In this very special episode of YoupreneurFM, I share a recap of our inaugural http://www.youpreneursummit.com (Youpreneur Summit) event held in London a few weeks ago. Tune in as I go through what our amazing speakers covered, some of our event highlights and what I have planned for Youpreneur Summit 2018! Putting on this event was a dream come true and I am ecstatic that I got to round out the year with such great memories of such wonderful and like-minded entrepreneurs in my hometown. Enjoy the recap and check out the video below to give you an idea of how we kicked things off below. :-) Essential Learning Points From This Episode: The main takeaways our speakers shared over the Youpreneur Summit weekend. What quick exercise the audience did to make sure they took action after the event. I also share a quick overview of what I c

Growing as an entrepreneur and staying relevant in today's digital age takes more than just perseverance, it also means making a lot of big decisions on if you should stay the course or adapt to your surroundings. In this episode of YoupreneurFM, author and speaker Mark Schaefer joins the show to talk about how he's kept his personal brand top of mind in the industry, how he's grown as an entrepreneur and why he reinvents himself every five years. Mark and I go into how to stand out in today's world, the importance of purpose when it comes to growing and one of the biggest mistakes he has made as an entrepreneur. We also go into Mark's latest book, Known as he shares the process on how he decided the case studies within it. This was a great fireside chat with Mark and it was a pleasure having him on the show to prove that growth as an entrepreneur isn't one straight diagonal line upwards. There will be twists, turns and yes - pivots that lead you to become a better entrepreneur. Enjoy the show! Essential

Sometimes adjusting focus can change the whole game for a person or a business. In this episode of YoupreneurFM, Jeff Rose joins me to talk about building his business around his personal brand and how it changed everything. We also go into his blogging journey and how he started off after his tour of duty, what he’s done with Good Financial Cents and how he’s built his brand around his expertise. We also discussed how Jeff is monetizing his brand today, what his best investment was when it came to business and so much more. You’re going to love this conversation with Jeff, so sit back with a notepad, pen and a good mug of coffee and enjoy! Essential Learning Points From This Episode: What Chris’ challenged Jeff to do to promote his content. How Jeff created content around search words when he first started. What is the one thing that entrepreneurs need to focus on when it comes to finances. Chris and Jeff talk about the difference between marketing and promoting content. Much, much more! Important

As many established speakers will tell you, it takes more than an attractive slide deck and showmanship to really make your mark in the speaking industry. There's a lot of hard work that goes on off-stage, and that doesn't even include working on the actual presentations. Speaking is a referral based business which means you will need a solid strategy in place to make sure you make the right impressions with organizers and your audience in order to maximize your speaking careers. For this episode, we have author and professional speaker, Andrew Davis join us as we go into the business of building a speaking career - warts and all! We dive deep as we talk about the formula and strategy when it comes to building a long-lasting speaking career, what you can do to multiply your amount of gigs, fee structures and so much more. Andrew also shares how he tracks the variables into what gets you another speaking gig, the different components event organizers look for in a speaker and why you shouldn't m

One of the most common pain points that entrepreneurs face is scalability. How do you increase your volume and grow your business when there are only so many hours in a day? This is where the power of online courses comes in and how it proves that 'one to many is so much more scalable than one-to-one'. In this episode, I break down my six quick tips to help you increase the number of people you can genuinely help and serve. I also talk about validation blitzes and how systems sell. Tune in as I also go into my favorite bonus strategies, premium pricing and why I'm not a fan of lifetime memberships. So if you are thinking about starting your first course soon, this is definitely the episode for you. Try out these simple tips and let me know what you think! Essential Learning Points From This Episode: What's the first step when it comes to creating an online course that you shouldn't miss out on. The four-step process you need to cover when it comes to organizing your course. Tips on how far you want to su

As we start and continually grow our businesses, have you found yourself wondering if you are pushing yourself enough and performing to your best potential? If not, how do we close the gap between how good we are and how good we can possibly be? In this episode, entrepreneur, author and speaker Mark Sanborn comes on the show to talk about his latest book 'The Potential Principle', reaching your potential and how you can do more than just hit your goals. We also talk about why we need to be constantly learning to escalate our performances, the importance of being intellectually honest and the details on what his Potential Matrix is all about. I know you are going to enjoy this chat with Mark, especially for all our listeners out there who are looking for that little nudge to help them get going with hitting their goals and beyond. Enjoy! Essential Learning Points From This Episode: Why so many top performers stop at just achieving their goals and not striving for more. Goals can not only incentivize your perfo

Many authors can tell you that writing your book is the easy part. It's when you get to the marketing phase that you will really need to roll up your sleeves and get to work. In this episode, I go into the details of selling your first thousand copies how to make more money as an author. I also go into the mistakes most first-time authors make when it comes to marketing, having your book work for Amazon's search engine, taking your book into audiobook format and so much more. This is a great episode for both established and aspiring authors, as well as one of my longest solo shows in a while so grab some coffee, a pen and your notepad and get ready to dive into this episode of Youpreneur FM. Essential Learning Points From This Episode: Why you need to market your book for the good of your audience. The importance of length when it comes to creating and marketing your book. Why you need to make sharing easy - the first thing when it comes to book launches. Why you need to give away content from your book.

In this episode, I have a great fireside chat with Jeff Walker of Product Launch Formula fame as we discuss the entrepreneurial mindset, how to do launches the right way, family and so much more. We get right into the details of list-building, getting hung up on open rates, how a smaller active list can serve you more and why Jeff always starts a new sub-list whenever he has a launch. Tune in as we also talk about why he's just started his new podcast, the reasoning behind his launch strategy and how iTunes seems to have changed the way it ranks its podcasts. This talk with Jeff was a great one as we delved into the personal aspects as well as the business ones, which I know our listeners will enjoy so take that notepad out, settle back and enjoy! Essential Learning Points From This Episode: Jeff shares how it feels to be celebrating 20 years of building his business online. The questions you need to ask instead of checking your open and click rate when it comes if your business is working. We talk

Though the principle of Instagram stories has been around for a while, entrepreneurs can still find themselves a little lost on where to start. Do they treat it like Snapchat? Facebook with a rigorous schedule? All we know is that it's hard to ignore - with over 150 million active users and counting, it looks like a great new way to increase engagement with your audience. In this episode, I zoom into Instagram stories a little further as I show you how it has grown to become a genuine investment worthy of your time and how it can truly help you take your brand and business to the next level. Stay tuned as I break down my favorite tips when it comes to promoting your message on Instagram from sticking to your brand colors to the importance of timing your stories just right. So if you are ready to fire up your Instagram account and start recording, tune in as we talk about all of that and so much more in this episode of YoupreneurFM. Essential Learning Points From This Episode: Why you need to create a com

As entrepreneurs, it can be easy for us to let our health sit on the backburner while we focus on building our businesses. We've all caught ourselves thinking at one point or another "I don't have time today to work out". In this episode, virtual trainer and Youpreneur member Jeff McMahon joins the show to talk about his virtual training business model and why you don't need to drive to the gym to stick to a workout. We also get into a great discussion about how he has developed his business model, how organizing a mud run got him started in the world of entrepreneurship and his biggest struggles as an entrepreneur. It's been a while since we've dived into a good old-fashioned entrepreneurial journey, and Jeff's story is such an inspiration for all future entrepreneurs out there with his drive so sit back, listen in and enjoy! Essential Learning Points From This Episode: How Jeff fell into debt and how he's found his niche in online business. How Jeff started to get his brand known within his space. Why

We've all been there before - we start a new project idea with the best of intentions and full of energy but somewhere near the finish line, we find ourselves getting distracted by a brand new idea or just feeling discouraged. There are so many ways to approach goal-setting, but what is the most feasible way to reaching that finish line? In this episode, Jon joins the show to talk about setting honest and achievable goals, why entrepreneurs have problems with finishing projects in the first place and what he means by "the day after perfect". This episode is a must-listen to for all entrepreneurs out there who are struggling to finish their big goals of the year, or are considering how to approach their new goals for next year! So grab a pen and your notebook, you're going to need it! Essential Learning Points From This Episode: How our definition of 'binging' has changed. Jon gives us a sneak peek of what you can expect in his new book, Finish. Why having small and achievable goals that build towards a b