Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

My home office is one of my favorite places to be – it’s colorful, comfortable and decked out with my favorite Union Jack knick-knacks that always put me in a good mood. But here’s the thing, as much as I love working in my home office there are times when I know I need to shake things up a little bit. In this episode, I talk about the importance of stepping out of your comfort zone sometimes. Whether it’s an actual space or certain routines that you stick to, sticking to the same pattern for too long can result in stagnation which is something every entrepreneur should try to avoid. This doesn’t mean a full office re-model or anything drastic, but it’s important to keep in mind that a small change in your set-up can inspire big progress and breakthroughs! Essential Learning Points From This Episode: Why an entrepreneur who is too comfortable isn’t going to be changing the world anytime soon. Why you should examine your habits purposefully to see if they are serving you

There is a lot of prep work when it comes to setting up a guest interview on your podcast, but what about if you were the one being interviewed? The truth is, podcast hosts are always looking for great podcast guests which is why it’s always a good idea to prepare and make sure you have all your bases covered before coming on the show. In this episode, I share my six tips on becoming an amazing podcast guest and how to make a great first impression on someone’s show. I talk about why you need to be a fan of the show before you pitch them, how to use your time wisely during the interview when given a chance to promote your business and so much more. A little bit of preparation can go a long way to making you feel ready and confident before stepping in front of the microphone for your interview. If you have any other tips or suggestions on how to be a great podcast guest, let me know on http://www.twitter.com/chrisducker (Twitter!) Essential Learning Points From This Episode: How podcasts can factor i

We’re quickly zooming into the beginning of the second quarter of the year which is a great time to pause, reflect and recommit to some goals you might have set at the beginning of the year. In this episode, I bring up some questions to help you determine how you’ve handled the first quarter of this year so far and why you should consider adding another goal to your list this year. Let me know how you’ve been chasing down your goals in the first quarter and what you plan on adding to your list – you can find me on http://www.instagram.com/chrisducker (Instagram) and http://twitter.com/chrisducker (Twitter), I’d love to hear from you! Essential Learning Points From This Episode: How adding a new goal can bring you more energy. Why you need to ask yourself if you have sabotaged your own goals. Much, much more! Important Links & Mentions From This Episode:http://riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chrisducker.lpages.co/branding-ebook/ (Personal Branding Roadmap) http://ch

Nowadays, your website has 10 seconds to convince a passing visitor that your brand, message and business are the real deal. Good design matters, whether it comes from your site or branding, it can do so much more than play the part of eye-candy, it can convert too. In this episode, the founder of GiF Design Studios and designer Joana Galvao joins the show to talk about how design can negatively affect your business if it isn't done the right way, why your visuals need to match what your brand is all about and so much more. Joana and I talk about laying the basics of your brand identity and go through all the essentials from color theory and the importance of choosing the right fonts to how to get a well-designed logo on a bootstrapped budget. We also get into a great conversation on how to work with creatives and how to cultivate a good relationship with your graphic designer. I know you are all going to enjoy this conversation with Joana, especially for all our listeners who are thinking of design

With the rise of so many platforms where you can be heard, more and more people find themselves wanting to take that next step from entrepreneur to influencer. In this episode of Two Minute Tuesdays, I share my quick guide on how you can become a trusted authority and the characteristics you need to develop so you can start influencing others. Stay tuned as I talk about sharing what you know, the importance of listening and why a leader must continue to learn in order to lead.For more influencer-related topics, let me hear your thoughts https://twitter.com/chrisducker (on Twitter.) I’d love to hear the steps you've taken to becoming an authority and influencing others! Essential Learning Points From This Episode: What are the key factors that correlate to your ability to influence others. Why you must dedicate yourself to constantly learning about your industry and business. Much, much more! Important Links & Mentions From This Episode: http://riseoftheyoupreneur.com (Rise of the Youpreneu

This week's episode is a little different from the show's usual format but it does give you a sneak peek into how I was getting ready to gear up for the Rise of the Youpreneur launch. This episode actually started out as a casual and candid conversation between myself and live video expert Luria Petrucci over Zoom to talk about live video launches, but the call quickly turned into a full-blown masterclass on how to launch via video on Facebook that I couldn't resist turning into a podcast episode. So strap in as Luria and I talk about the ins and outs of launching with live video, becoming consistent with it without having a regular set schedule and how "life streams" can help. We also talk about some useful gimmicks you can use during the actual live video of the launch plus the power of bots and what they can do for you. This chat with Luria was such an eye-opening one, which is why it ended up becoming a podcast episode instead so get those pens and notepads ready! Essential Learning Points From This

Online entrepreneurship can seem like a lonely business but as the old saying goes "no man is an island" and that can certainly be applied when it comes to building your brand and business. We all need a group of dedicated people to give us feedback, cheer us on and even dish out some tough love on some occasions, but it can be tricky to figure out who to include. In this episode, I talk about the power of the inner circle to help influence you and how you can recognize who you are to slowly build the right inner circle for you. I hope this session and the exercise helps, and let me know how you've managed to build your inner circle over on https://twitter.com/ChrisDucker (Twitter!) Essential Learning Points From This Episode: The two mistakes entrepreneurs often make when it comes to building their inner circles. Chris shares his Youpreneur Self Awareness exercise and how it can help build your inner circle. Much, much more! Important Links & Mentions From This Episode: http://riseoftheyouprene

It's been a while since we've had a good old-fashioned origin story on the podcast for a while, which is why today's episode features the perfect guest to share the different businesses he's built. Clay Collins joins the show to talk about his own entrepreneurial journey as he shares the struggles he faced when starting out, the pivots he's taken and how it has lead to what we now know as Leadpages. We also talk about his own personal pattern when it comes to recognizing businesses, why cheap marketing doesn't work on people with real businesses and the reason Clay decided to jump into live events. Tune in as we also discuss about Clay's latest venture, Nomics and lots of other different topics that I know you are going to enjoy. So get comfy and ready to take some notes, you’re going to need it! Essential Learning Points From This Episode: Why Clay doesn't believe there is just one right way to produce content. The myth of the audience telling you exactly what you need to do with your business. Clay sha

I still can't believe it's been two months since the inaugural Youpreneur Summit in London kicked off! Now if you did manage to attend, you would know that one of the biggest secrets to success is that we are constantly investing in our own personal and professional developments. All great entrepreneurs can tell you that if you truly want to take your business further, it's all about working just as hard on yourself as it is working on your business. This means constantly learning new things and sharing that knowledge with your audience. Remember, you cannot begin to lead if you aren't willing to learn. Essential Learning Points From This Episode: Chris also shares his own personal practices to keep up with learning new things in his profession. Why we don't need to wait to share our knowledge and develop our brand. Much, much more! Important Links & Mentions From This Episode: http://tidyingup.com/ (Marie Kondo) http://www.riseoftheyoupreneur.com (Rise of the Youpreneur) http://youpreneur.com/ebook

Once you have laid the foundation for your business, how do you start spreading your message to a wider audience and really market your message to the people you want to serve? It's another special episode for you this week as I dive into a new section of my new book "Rise of the Youpreneur" which is all about marketing your personal brand and your business around that brand. Tune in as I share how you can build a media company mindset, why I believe originality is just as important as authenticity and how to stay original. It was great to finally share a little audio version of what I've been working on lately and I hope you manage to grab your own copy soon to let me know what you think of it! Essential Learning Points From This Episode: Why you want to build a rich online media experience. Why authenticity and originality are key components to building your brand. The difference between good and bad P2P. The power of showing behind-the-scenes for your audience. Much, much more! Important Links & Mentio

Everyone has gone through periods where there just doesn't seem to be enough hours in the day to get everything done, I've found myself guilty of thinking this way as well. This is when I need to remind myself of the power of words and that the things we say become the things we believe, so it's important we need to change how we think and speak about our time schedules. The fact is that the hours are there, we just need to know how to use time wisely. When it comes to time management, you will find more time to accomplish your goals if you give yourself less time than you think you might need. I hope this episode helps you, especially for the listeners out there that are struggling with upcoming deadlines. Let me know what you thought of this episode, http://www.twitter.com/chrisducker (tweet me) and let me know how you manage your time! Essential Learning Points From This Episode: The importance of recognizing how much power our words have on our mindset and actions. Why you need to track your time to answe

Lately, I've been in head-down mode with a brand new project that some of you might have heard about lately.. my latest book. In this special episode, I share a quick peek of my upcoming book, Rise of the Youpreneur to give you an idea about what a Youpreneur is all about and why it's so important to build a future-proof business. Stay tuned as I go into how I started in business, how it was vastly different from today's business world and the mindset shift I had to make to turn from an entrepreneur into a Youpreneur. This book has been a long time coming and is inspired by so many things including this show, it's listeners and guests so I can't wait for you to pick a copy up and let me know what you think! Essential Learning Points From This Episode: Chris talks about how he had to start from scratch whenever he had to start a new business. Chris talks about coining the term "Youpreneur" and what it's all about. What are the benefits of becoming a Youpreneur. How personal brand businesses are future-pro

In this episode, I share a success story of one of our Youpreneur members Anissa Holmes and how her business has flourished and talk about the importance of having a coach or a mentor to help give you brand new perspective. This episode is all about getting things done at the right time. One of the best parts of being your own boss is taking note of the relationship between self-awareness and productivity, and making it work for you. So it's important to find that sweet spot of when you are at your most and least productive and building your schedule around that. Now it's important to recognize that what might work for others might not work for you. So while there might be a little trial and error involved, this is where you can take advantage of being your own boss to set your own rules and watch your business flourish! Essential Learning Points From This Episode: Why you need a mentor or a coach to help you grow yourself and your business. Why you shouldn't enlist your spouse or your best friend as your coa

This episode is all about that primary profit mentality as I share one of our exclusive workshops from the Youpreneur community library that is all about monetization and setting up several streams of income around your personal brand. In this session, I go into why you need to be seen as an expert and influencer and eight ways to finally get started with monetizing your personal brand today with both passive and non-passive methods. This episode is a short one but it packs quite a punch so remember to get that notepad and pen out. I hope this workshop gives you the ideas you need to help create new ways to monetize your brand. Essential Learning Points From This Episode: Why you should keep your mind flexible on the possibilities. Which method is the easiest way to get started when monetizing your brand. Chris talks about why Youpreneurs “do it differently”. Which methods are more passive than others. Much, much more! Important Links & Mentions From This Episode: http://youpreneur.com/risevip (Rise of th

Nowadays, everyone seems to be searching to discover the next big thing but so few entrepreneurs are willing to put in the real work and play the long game in making sure they build the best business possible. In this episode, I talk about the concept of business longevity, why entrepreneurs should think about being in business for the long haul instead of the next 'get rich quick' scheme and how building your business slowly and purposefully can help you learn from your mistakes. Essential Learning Points From This Episode: Chris talks about dangerous goals to strive for. The benefits of playing the long game when it comes to building your business. Much, much more! Important Links & Mentions From This Episode: https://chrisducker.lpages.co/rise-waitlist/ (Rise of the Youpreneur VIP Waitlist) http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneur.com/ (Join the Youpreneur Community and Build Yo

Almost everywhere we look, online video has become a staple in content creation but it takes more than just hitting record to create proper online video content. This episode is all about how you can tell your story better through online video as creative director of Innovate Media, Ben Amos joins the show to share his top online video strategies. Stay tuned as we go into the storytelling element of our businesses, the two essential things you need to get done when planning your online video strategy and how to tell your story from a business perspective. This episode is a great one if you are looking to get started or even revisit your online video strategy so get that notepad and pen out, you're going to need them! Essential Learning Points From This Episode: Ben talks about the importance of your why when it comes to creating videos. Ben breaks down the three main areas of the storytelling journey. What are the different goals you should cover in your online videos strategy. How the 4P framework can help w

It can be easy to get sunk into the details of our day-to-day business routines that we forget why we jumped into the world of Youpreneurship in the first place! In this episode, I want us to zoom out a little to remember why we all became Youpreneurs in the first place and the difference between what a Youpreneur is from any other business owner. Let me know what being a Youpreneur means to you and any thoughts you might have about this episode over https://twitter.com/chrisducker (on Twitter) - I'd love to hear from you! Essential Learning Points From This Episode: What is the one thing all Youpreneurs have in common. How to keep your motivation high when running your business. Much, much more! Important Links & Mentions From This Episode: https://chrisducker.lpages.co/rise-waitlist/ (Rise of the Youpreneur VIP Waitlist) http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneuracademy.com/ (Join

Often one of the biggest obstacles I see entrepreneurs having to deal with is themselves. So many of us fall into the trap of dreaming big but playing small without even realizing it. In this episode, author Clare Josa joins the show to share different ways to help you find the clarity you need to work your way through the mental roadblocks that can stop a business owner from personally growing. Clare and I also have a great discussion about imposter syndrome and how to push through it, the power of visualization and how it can help move the needle in your business and with your self. I hope you enjoy this chat with Clare, this conversation brings to light a lot of useful tips and insights that can hopefully bring focus and the push you need to get out of your own way. Essential Learning Points From This Episode: Clare talks about the five main entrepreneurial fears and how you can get rid of them. Why so many entrepreneurs tend to procrastinate. What Clare means by "mind story" fears. What is one o

This episode is all about getting things done at the right time. One of the best parts of being your own boss is taking note of the relationship between self-awareness and productivity, and making it work for you. So it's important to find that sweet spot of when you are at your most and least productive and building your schedule around that. Now it's important to recognize that what might work for others might not work for you. So while there might be a little trial and error involved, this is where you can take advantage of being your own boss to set your own rules and watch your business flourish! Essential Learning Points From This Episode: Why you need to identify your most and least productive times. Chris shares why he chose Tuesday for his Two Minute segment. Much, much more! Important Links & Mentions From This Episode: http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training Course) http://youpreneuracademy.com/

Two hundred episodes into his own podcast, ProBlogger Darren Rowse joins the show again to talk about his experiences with hosting his own show and how he's leveled up to ProPodcaster. We also talk about how he has been converting his podcast listeners into blog readers (and vice versa) and what we both have planned for our respective podcasts in the future. Tune in as we also get into a great mastermind session on how to keep your podcast content fresh by mixing things up, how we handle batch recordings and how we put our podcasts on auto-pilot when it comes to taking some much-needed downtime. It was fantastic having Darren over again and I thoroughly enjoyed talking about the ins-and-outs of podcasting with him, so if you happen to have a podcast of your own or are thinking of starting one, this is the episode for you. Enjoy! Essential Learning Points From This Episode: Chris and Darren share how they both view podcasting and how it affects their audiences. Why Chris decided to start his new podcast segmen