Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

Public speaking can be a really daunting prospect for many of us. The fear that we’ll humiliate ourselves in front of a live audience is enough to make anyone sweat buckets before a live event! But if you can just make them laugh, you’ll immediately ease the tension in the room and boost your own self-confidence so that you can give a world-class talk without choking on stage. On this podcast episode, I speak with David Nihill about how to be funnier in your public speaking, presentations, live broadcasts, YouTube videos and even on your podcast! David is an author, producer, entrepreneur and funny man from Dublin, Ireland. He is the best-selling author of “Do You Talk Funny?” and the founder of the FunnyBizz Conference. Essential Learning Points From This Episode: The value of humor is that it can be used to grab and hold people’s attention You may not be able to overcome your fear of public speaking, but you can learn how to manage it Create a “happy journal” and fill it with funny content ideas that

There’s nothing quite like the thrill and excitement of attending a live event or conference. As an entrepreneur, you can benefit massively from attending a live event, especially if you want to network and build relationships with like-minded people who just “get it”. After hosting the first ever, wonderfully successful Youpreneur Summit conference in November in London last year, I’ve decided to do it all over again this year! We had 375 people flood into the Queen Elizabeth Convention Centre in London last November, and 37 countries were represented by entrepreneurs from all over the world. It was an incredible experience and tickets flew off the shelf! So, I hope to see you all again and maybe a few new faces at the Youpreneur Summit this November. You can grab your tickets now by hopping https://www.youpreneursummit.com (over here) - move quickly for early-bird ticket prices! On this podcast episode, I talk about live events and how you can get the most out of them. I truly believe that for all busine

Building your personal brand takes a lot of hard work and dedication. It’s about you, your personality and passions but more importantly, it’s about what you can do and how you can serve others. I’ve had a lot of young people on the show lately and this week’s guest is just 21 (but she doesn’t talk like a 21-year-old!). Lauren got in touch with me after she picked up my book, “Rise of the Youpreneur” and reached out to me. Lauren is a professional health and fitness coach with over 120,000 followers on Instagram. She’s doing an incredible job utilising the platform to help build her brand and she has a real fresh outlook on entrepreneurship and business. Lauren struggled with weight issues as a teen until one day she decided enough was enough. She discovered weight lifting and how to lose weight healthily and launched an Instagram account to track her fitness journey. She realized that people were interested in what she was doing and what she had to say, especially when she gave value to her audience. It wa

Goals aren’t exclusively for the start of the new year, and you should always revisit and re-evaluate your goals as the year progresses. A comment I saw on the private Youpreneur community forums, where members of the Youpreneur Mastermind Community receive real-time advice, encouragement, and accountability to help them reach their goals, inspired this podcast episode. The comment that caught my eye was from a Youpreneur member who said she wanted to become a higher paid speaker by the end of the year.  The problem with her goal was the fact that it was far too vague. She needed to get down to the nitty-gritty details such as how much she wanted to get paid, how she was going to do it and when. Asking her these questions forced her to go back to the drawing board and start reverse-engineering her big goal into a set of smaller, more manageable targets that she could actually achieve. This podcast episode is all about how to break down your big goals, because if you do…trust me…you’ll achieve so much more!

Nowadays, business owners face a relentless workload of pressing tasks and impossible deadlines. More often than not, it can feel like a cascading avalanche is about to come crashing down on you. A lot of people in a situation like this one, find themselves asking “How can I manage all of this on my own?” In this episode, my good friend Jess Ostroff joins the show to talk about her growth as a personal brand entrepreneur, building her business ‘http://www.dontpanicmgmt.com/ (Don’t Panic Management)’ and how virtual assistants are making a HUGE difference. This is a first for Youpreneur FM and for me personally, having been known as the ‘go to’ person for all things virtual team building and virtual assistants for a long time I’ve never interviewed someone on one of my specialist subjects! Jess identifies herself as an ‘anti-rule follower’ and has always strived to help people get out of their own way so that they can discover their true potential. She launched ‘Don’t Panic Management’ in 2011 and it has qu

In this episode, I share the origin story of my latest book Rise of the Youpreneur, how the initial idea wasn't meant for a book and what was the catalyst to turn it into the book it is today. I also talk about how we developed the Youpreneur Roadmap, the difference in my working process between my two books and so much more. I hope this episode shows that it doesn't take moving mountains to get a book out there and hopefully, it might even light a fire under you to get started on your own book as well! Essential Learning Points From This Episode: Why you really need to listen to your customers. Chris talks about how publishing a book is one of the best ways to establish yourself in your market as an influencer. Much, much more! Important Links & Mentions From This Episode: http://www.riseoftheyoupreneur.com/ (Rise of the Youpreneur) http://amzn.to/1tE69pb (Virtual Freedom) http://youpreneur.com/ebook (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Lau

Niching down in business can have a powerful impact on the short, medium and long term growth of your business. In this episode I speak with Christopher Lochhead all about differentiation and niching down your business.  Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life. Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger." Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the imp

Are you ready to jump into the DeLorean with me? In this podcast episode we’re going back in time to the Youpreneur Summit that took place last November in London! It was at this fantastic event and thank you to all 350+ of you who attended. For those of you who were there, you’ll remember I took to the stage and hosted four ‘Coaching with Chris’ sessions. I loved delivering these sessions - I got to engage with the audience, and I had the chance to get super deep and dirty with strategy in a very short space of time. In this podcast episode I share with you my coaching session on designing your own ‘Youpreneur Ecosystem’. It’s this same ecosystem that fundamentally becomes your business. You need to serve your audience the things that they want, need and very importantly the things that they will ultimately want to BUY from you. Monetizing our personal brands is easier than ever, but people are still struggling to do it in the right way. In this week’s podcast episode, which comes to your directly from la

It’s not very often I speak to television ‘celebrities’ on the podcast, so this episode is a little bit different. Join me as I speak with Joseph Valente, 2015 winner of the BBC television program The Apprentice. Joseph has a very interesting story to share – from becoming Lord Sugar’s business partner to later buying him out, to his current personal branding mission. After ending his partnership with Lord Sugar, Joseph no longer wanted to be known as ‘Alan Sugar’s business partner’, or ‘The Apprentice winner’, he wanted to break free and build his personal brand. The first step he took towards building his personal brand was writing a book. Today he creates a lot of online content. In the episode Joseph and I talk about creating the right content to connect with your target audience. I had a really fascinating conversation with Joseph. He talked about developing a hunger and fire in his belly at the age 4 (which led to him to winning The Apprentice), which is still very much within him. However, he is no

I'm all about growth when it comes to business. I'm a firm believer that if you aren't growing, then you are stagnating. This is where the importance of testing comes in: whether testing out a new marketing or product idea, or even a business relationship. Whatever it takes to help you find what works for you and grow your business faster. In this episode, I share my ideas and examples of what growth has meant to me based on my years in business. I also go into why I'm hitting the pause button on Two Minute Tuesdays for the meantime and what you can expect from YoupreneurFM! Essential Learning Points From This Episode: Chris shares the origin stories behind some of his businesses such as Virtual Staff Finder and the Youpreneur Community. What social media tool Chris used to help validate and launch Youpreneur. Much, much more! Important Links & Mentions From This Episode:https://www.youpreneursummit.com/ (Youpreneur Summit) http://www.riseoftheyoupreneur.com/ (Rise of the Youpreneur) http://www.virtualsta

With the rise of audio and video content in today's market which doesn't seem like it's going to be slowing down anytime soon, a lot of people find themselves asking "Is blogging dead?". In this episode, the Blog Tyrant Ramsay Taplin joins the show to share his thoughts on where a blog has its place in the online landscape and how powerful a blog can be from both a marketing and earning perspective. Ramsay and I also talk about employing long-form content strategies, the effects of repurposing content on your blog as well as what are the best practices when it comes to growing a blog in 2018. If you are interested in kicking your blogging efforts into high gear this year -and I know you are – this is one episode you do not want to miss out on! Essential Learning Points From This Episode: How you can monetize your blog in 2018 and how it's changed from five years ago. Why Ramsay thinks new bloggers should move from an AdSense mentality. Ramsay shares his top SEO strategy tips for this year. How mobile

Social media is unavoidable for us entrepreneurs and grows even more competitive as time goes by. This is especially true for us as we build our businesses around our personal brands, but we also need to watch out as social media can also become a big timesink if we aren't too careful with how we manage it. In this episode, I share my own personal tips and strategies on how to become super productive with social media management such as why we need to put processes in place, staying on top of the latest industry news and so much more. Social media moves so fast these days but with the right perspective and strategy in place, you can still make an impact on your audience that establishes you as an authority. Now it's time for you to let me know which social media management tip works the best for you - send me your favorite tactic over on Twitter. Essential Learning Points From This Episode: The importance of setting the right goals in place. What are the questions you need to ask in order to develop a s

By now everyone probably knows that I’m a big believer in the P2P “people-to-people” philosophy when it comes to engaging with my audience. This is why I wanted to talk about one of my favorite ways to reach out to them and make someone’s day. It all comes down to considering your community, what they would appreciate and taking a little more time, effort and that personal touch to make it happen! I hope this session helps, and let me know what your favorite ways to reach out to your audience over on https://twitter.com/ChrisDucker (Twitter!) Essential Learning Points From This Episode: Why hand-written notes can make a world of difference with your audience. Chris talks about surprising and delighting your audience. Much, much more! Important Links & Mentions From This Episode:http://www.riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chrisducker.lpages.co/branding-ebook/ (Personal Branding Roadmap) http://chrisducker.com/launchpad (Sign-up for the FREE Youpreneur Launchpad Training C

During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us. In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on http://www.instagram.com/chrisducker (Instagram) and http://twitter.com/chrisducker (Twitter), I’d love to hear from you! Essential Learning Points From This Episode: How Youpreneurs are teachers in their communities. Why we don’t need to wait to learn about everything we need to know before sharing it with others. Much, much more! Important Links & Mentions From This Episode:http://riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chris

During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us. In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on http://www.instagram.com/chrisducker (Instagram) and http://twitter.com/chrisducker (Twitter), I’d love to hear from you! Essential Learning Points From This Episode: How Youpreneurs are teachers in their communities. Why we don’t need to wait to learn about everything we need to know before sharing it with others. Much, much more! Important Links & Mentions From This Episode:http://riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chris

A lot of us entrepreneurs can often get lost in the routine of chasing our goals down that we forget to look up and recognize what we’ve accomplished and what we were looking forward to in the first place. In this episode, entrepreneur and IT specialist Richard Tubb joins the show to talk about the power of journaling, how it’s helped him recognize how far he’s come in business and what it can do for your productivity and business growth. We also go into how journaling has helped Richard with prioritization and focusing on certain tasks, our own personal bucket lists and how sharing goals with friends and family can help you achieve them. This was a fun chat with Richard that really has gotten me thinking about starting my own journal and really taking note of what I’ve accomplished so far, and I’m hoping this episode will give you a few ideas for your own journal as well. So get that notepad ready, you might end up using it regularly in the future! Essential Learning Points From This Episode: What

When you’ve put in the effort and hours of growing your business, how do you know when you’ve made it? In this episode of Two Minute Tuesday, I talk about reaching the summit of success as a Youpreneur. Success can look like different things to different people. It can look like finally quitting your day job, hitting a target or even having to turn away customers. There is one underlying theme which is a growing pressure (and even anxiety) to succeed even more. This is why it’s important to pursue success with realistic expectations and to remember that even the most successful entrepreneurs aren’t exempt from that fear and pressure but they are certainly committed to working through it! Essential Learning Points From This Episode: How to know when you’ve made it as a Youpreneur. The effects of overnight success versus growing your business slowly to success. Much, much more! Important Links & Mentions From This Episode:http://riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chrisducker.lpag

Chasing that balance between a healthy work and life balance is always something that us entrepreneurs are gunning for which is why today's episode is centered around scheduling your time around the real priorities in life while continuing to serve your clients and building your business. In this episode, entrepreneur James Schramko returns to the show to talk about his latest book Work Less, Make More, what the catalyst was for him wanting to finally put a book out there and the challenges he's had to overcome along the way. We also have a great conversation about the ever-elusive work-life balance, the story of how he fell in love with surfing in the first place and how it's become a driving force in how he schedules his business and routines. James and I talk about all of that and so much more; it was such a pleasure catching up with him and hearing him talk about his new book and how he's managed to place what he's passionate about at the center of his schedule, enjoy! Essential Learning Points

In this episode, I dive into the dreaded f-word.. failure. Tune in as I talk about why so many personal brand entrepreneurs are so afraid to fail, what failure can teach us and why it’s become a goal of mine to almost fail at least once with every new project or venture I get into. So have you failed yet today? It’s time for you to go out and find something about your business that doesn’t work so that you can finally fix it and bring your business up to speed. Let me know your biggest takeaways from any recent failures you’ve experienced over on http://www.instagram.com/chrisducker (Instagram) and http://twitter.com/chrisducker (Twitter), I’d love to hear from you! Essential Learning Points From This Episode: How focusing too much on avoiding failure can affect your business. Chris talks about the real meaning of failure. Much, much more! Important Links & Mentions From This Episode:http://riseoftheyoupreneur.com/ (Rise of the Youpreneur) https://chrisducker.lpages.co/branding-ebook/ (Per

We’re all aiming to attract the ideal customer, but how do we start to figure out who that ideal customer actually is? In this episode, photographer, podcast host and author Jeffrey Shaw joins the show to talk about determining your ideal customer, what lingo means and how to discover your customer’s ideal language. Tune in as Jeffrey talks about the goal of lingo, understanding and empathizing with your customer and shares the 5-Step Secret Language Strategy to go from being overlooked to being overbooked in less than one year. This episode is chock-full of insights on how to truly understand what your customer wants, how to speak their language and so much more, on this episode of YoupreneurFM. Essential Learning Points From This Episode: What Jeffrey wants to see for marketing strategies in the future. How lingo as a marketing strategy can make your competition almost irrelevant. Chris and Jeffrey talk about the power of familiarity when it comes to retaining customers. Jeffrey talks about pricing psy