Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

We’re living in a world with a population of 7.53 billion people, and although technology has transformed us into a more connected society, we’ve never been more disconnected. We all know that we need food, water and shelter to survive but what many of us fail to realize is that we also depend on human interaction to live happy and fulfilled lives. We need to build meaningful connections with other people to help support both our physical health and mental well-being. This is something that has always fascinated me, and I wanted to dive into this topic further and really explore the value of human connections, not just with how it relates to our personal lives, but also in terms of our businesses. On this mind-blowing episode, I had the pleasure of chatting to a good friend of mine and NY Time’s bestselling author, Dan Schawbel. We talk all about his new book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, and he reveals why the whole “work/life balance” theory is nothing but a

As you may know, I recently took up vlogging. I’ll admit, I was a little skeptical at first. But since I started this vlogging journey, I’ve realized that not only do I love it. You guys love it too! I couldn’t be more grateful for all the incredible support I’ve received, and as a special thank you gift, I’m bringing you Amy Landino’s keynote from last year’s Youpreneur Summit. Amy’s a good friend of mine and a highly respected influencer in the video and vlogging world. In Amy’s keynote, she talks about how you can launch and grow a super successful vlog that can help to market and grow your business online. Essential Learning Points From This Episode: You can make a video with one person in mind, and that same video has the power to affect the many The three main types of content to ensure the sustainability of your YouTube channel is hub, hero and help content Hub is the regularly scheduled push content that gets your current subscribers engaged (60% of your content) Hero content is your “go big” m

As the second annual Youpreneur Summit draws closer, I wanted to take a moment to reflect on last year’s event that attracted hundreds of entrepreneurs from around the globe. We had some fantastic speakers and so, I decided to rummage through last year’s keynote vault to bring you something a little different for this podcast episode. It’s actually a live recording of Carrie Green rocking the stage with her keynote titled “How to Condition Yourself for Success”. Carrie shares some inspirational stories, talking about how she envisioned herself up on the Youpreneur Summit stage and what she did to make sure it happened. Essential Learning Points From This Episode: Our thoughts and feelings determine the decisions we make, which in turn, determines the actions that govern our lives The only driving force that’s going to get you to where you want to be in your professional or personal life is you You can build a wildly successful business from anywhere – even from a messy bedroom! You need to evaluate you

By the end of 2019 online video will command over 80% of all internet traffic. Putting myself in front of the camera (vlogger style) is something that I’ve avoided for many years, but it’s hard to just ignore hearing statistics like that that. However, a light has switched on, and I’ve finally decided to embrace vlogging and start to capitalize on it to help take my P2P (person to person) philosophy to the next level. But before we get into the good stuff, let me drop a few shocking statistics that really made me think seriously about starting this vlogging journey: 62% of all Google searches now include video results 65% of humans are more visual learners than anything else 82% of mobile video viewers are more likely to share video content on their phones Viewers subconsciously retain 95% of the message within our videos It’s clear as day that video content is not only shaping the way we interact with each other, but it’s molding the way we do business online. If I’ve peaked your interest, have a l

I’ve said it once, and I’ll say it again…every youpreneur should have their personal brand running side-by-side their main business structure. Why, you might ask? Well, when you shift your focus and concentrate on putting more fuel into your personal brand, it builds trust. Trust in you. Trust in your brand. And, perhaps more importantly, trust in your business. But the real question I want to dig into and explore in more detail is one I get asked time and time again…how much does your personal brand really influence the overall success of your business. This has been a hot topic over recent years and so I wanted to really get into it with my guest on this podcast episode, Pete Matthew from https://meaningfulmoney.tv (Meaningful Money). We talk all about his journey and how he’s used his personal brand to grow his business, further his professional career and realise his dream of becoming a published author. It’s a fantastic conversation filled with one value bomb after the other. So, grab a notebook and h

How powerful is word of mouth in business? As it turns out, word of mouth influences 90% of all purchases. The only real issue with this is the fact that most business owners don’t have a tangible strategy in motion to leverage customer conversations in a way that will help them to get more customers…for free! So, I thought who better to talk about all this than the guy (or one of the guys) who wrote an entire book on the subject. Who is this mystery guest of mine, you might ask? Well, it’s none other than Jay Baer, a good friend of mine and somewhat of a regular on the show. In this podcast episode, we talk about how entrepreneurs can use something he likes to call, ‘talk triggers’ to help attract more customers using the power and influence of word of mouth. As you can expect, Jay reveals tons of value bombs throughout the episode. So, find somewhere comfy where you can listen in, take notes and start thinking about your own ‘talk triggers’ that will help grow your business. Essential Learning Points Fro

Bill Gates once declared “Content is King!” and we’ve been saying it ever since. Why? Because it’s true! Content rules the digital kingdom, and if you want to maximize your business growth online, you’ve got to have the right content marketing systems and processes in place. I’m thrilled to welcome content marketing rock stars, Andrew and Pete, onto the show to talk about how and why you need to get more serious about your content marketing strategy. We also discuss how entrepreneurs like you can grow (and improve) your content marketing systems and processes to maximize your business growth online. Essential Learning Points From This Episode: If you want to be remembered, it’s not necessarily about being better than your competition. It’s about being different It’s important to inject personality into your content and be your “true self” online Content marketing doesn’t have to be a long-term strategy before you start seeing a return on investment Public speaking is a great way to increase your credi

Exciting things are happening on YouTube. It’s the second most popular website in the world (right after Google) and has more than 1.5 billion users. Video is a powerful way to communicate your personal brand to your audience, because people can get a real sense of who you are. In this podcast episode, I invite YouTube sensation, Sunny Lenarduzzi, onto the show. Sunny is an entrepreneur and an award-winning video, social media and brand strategist. She’s blowing up on YouTube, so who better to talk to about how you can utilize video in your online marketing strategy to help build your personal brand business? Sunny drops tons of value bombs, so grab your pen and notebook because you’re going to want to remember everything she has to say! Essential Learning Points From This Episode: If you don’t know where to start, take a look at your most frequently asked questions and create video content answering those questions Research before you record because searchable content will build your momentum Check u

Have you ever wondered what it takes to design a website that quakes the internet into submission? Those secret ingredients that, when intertwined in just the right way, will sprout profound business growth and success? Well, you can get your head out of the clouds because, in this podcast episode, we’re giving away all of the best website design and branding secrets for your ears only! My personal graphic designer, Greg Merrilees from Studio 1 Design, joins me on this podcast episode to talk about top strategies for designing a custom, branded, high-performing website. We also get into why graphic design is more important today than ever before in the history of personal brand entrepreneurship. Essential Learning Points From This Episode: Everything on your website must be designed cohesively and align with your brand and marketing funnel To build the brand of you, you’ve got to have complete control of your website – you can’t build your home on rented land There are 1.3 billion websites, which means

As an entrepreneur, your website plays a crucial role in portraying yourself and your business. If you want to entice customers and sell online, you’ve got to make sure your website is giving customers the right impression and motivation to engage more with your business. However, a mistake that a lot of business owners make is to assume that their website will ever be done, because I can guarantee that it won’t! In this episode, I talk with website strategist and founder of https://meltdesign.co.uk (Melt Design), Matt Eldridge. We discuss reasons why your website will never be a done deal and why it’s something you need to work on continually. He also lets you in on a few secrets of the trade, including what you can do to make sure your website stays ahead of the curve. It’s an interesting discussion packed with tons of practical tips you can implement today, so I know you’re going to love it! Essential Learning Points From This Episode: Your website will never be a “done deal,” it’s an ever-evolving an

Our formal education (such as school or college etc.) may have ended, but that doesn’t mean we should stop learning. After all, the most successful people in the world read an average of 2 to 3 hours every day. If you stop learning, you, and your business, stops growing. In this solo podcast episode, I talk about the power of continuous learning in our craft as business owners and personal brand influencers. But I also break down the pitfalls of not doing so and reveal the best strategies you can adapt to ensure you’re always feeding your mind with knowledge. Essential Learning Points From This Episode: Continued education adds to our national income We create new opportunities for ourselves, our staff and our customers Entrepreneurs indirectly attribute and fuel social change by supporting freedom and dependence in those we come into contact with If you want to continue to lead, you must continue to learn Learning helps you to grow as a person and develop your knowledge base Your tribe will benefit

With over 7.4 billion people in the world, it’s easy to feel a little irrelevant or insignificant in the grand scheme of things. But I’m here to remind you of your indisputable importance in this ever-changing universe of ours. Your entrepreneurial dreams matter, and the world needs to hear from you. This is something that my best buddy, Pat Flynn, discussed in his thunderous closing keynote speech at last year’s Youpreneur Summit. That’s right, I’ve snatched his fantastic speech from the keynote archives to treat your ears to his potentially life-changing words. Pat’s keynote speech earned him a standing ovation. And I’m convinced that by the time you’ve finished listening to this podcast, you’ll be tempted to stand up and applaud him from your living room sofa, on the commute to work, or wherever you happen to be listening to this podcast! Essential Learning Points From This Episode: The secret to what makes business work is understanding it’s not about you, it’s about who you serve Not every drawback

Most entrepreneurs are reluctant to call themselves a salesperson. But the truth is, if you’re an aspiring entrepreneur, you’re selling (or trying to sell) something. Whether that’s a physical product or service, your role of salesperson plays a crucial part towards selling that winning idea of yours. In this podcast episode, I welcome sales coach and business strategist, Jessica Lorimer, onto the show. Jessica helps coaches and entrepreneurs create simple sales funnels that convert potential customers into paying clients. We talk about the sales process and how it’s evolved. More importantly, we break down the best tips and practical strategies for you to make more sales and grow a successful business. Essential Learning Points From This Episode: You’re always replaceable unless you’re the one doing the hiring You have to bet on yourself because nobody else is going to do it for you Show people your human side and don’t paint yourself as a “perfect human being” because people don’t buy from perfect pe

Delegation should be on the very top of your list as an entrepreneur if you want to increase your productivity and grow your businesses. In this podcast episode, I speak with Emma Mills from Mi PA, one of the most successful virtual PA companies in the UK. Emma is an award-winning business owner who has had an incredible journey growing her own ‘youpreneurial’ world. But before she opened her own delegation floodgates, Emma ran her business entirely solo. It’s safe to say that she had her fair share of struggles regarding productivity, but that all changed when she discovered the power of delegation. Essential Learning Points From This Episode: Virtual PA companies leverage business owner’s time, so you can focus less on completing repetitive tasks and spend more time growing your business Before you do anything, ask yourself if it’s worth your time and if it’s not, delegate it There’s no manual to running a successful business, so don’t be afraid to take risks! Engaging with your audience and reveali

If you’re a personal brand entrepreneur, I’m willing to bet you’ve had at least one “ah-ha” moment in your career. As entrepreneurs, it’s easy to get caught up in the excitement and adrenaline rush of a new idea. But before you take a major gamble and put all of your time, resources and money on the line, you need to validate your idea. After all, if you’re not sure whether anybody wants or even cares about your new idea, you risk launching something that’s destined to flop. This is why I’ve invited my good friend, Yaro Starak, onto the show to talk about how you can validate your ideas before releasing them to the public. Yaro recently launched a new business completely unrelated to his personal brand and it’s been a complete success! So, if you want to find out how he did it and how you can follow in his footsteps, pop your earphones in and have a listen! Essential Learning Points From This Episode: An existing audience will make the launch of any new business venture much more successful If you spend

Having the right marketing funnels in place can have an astronomical effect on the success of your business. But, developing a marketing funnel that moves people through the journey to conversion takes time and strategy. So, who better to discuss marketing funnels than the expert, John Lee Dumas. John is the founder and host of the award-winning podcast, https://www.eofire.com (Entrepreneurs On Fire), where he delivers inspirational strategies to help fellow entrepreneurs live the life they’ve always dreamed of having. John was the opening keynote speaker at last year’s Youpreneur Summit, where he inspired the audience to create profitable funnels for their business. His speech was so good that I thought… you know what? it would be a shame if that were the last time anyone ever heard it. So… this podcast episode is a little bit different. I’ve pulled the audio directly from last year’s keynote archives to share John’s fantastic keynote speech with you all. In John’s speech, he shares everything you need to

Many entrepreneurs assume that implementing automated systems and funnels in your business takes away the human connection that we all want and need with our customers, but that’s rarely the case. In this episode, I interview a good friend of mine and fellow entrepreneur, Greg Hickman. Greg is the founder and CEO of System.ly, where he helps entrepreneurs come up with systemized business growth plans using proven marketing systems and automated funnels. I’ve used his services in the past to build funnels for my own business, and the work he did back then continues to help my business grow today. So, trust me when I tell you that building systems into your business can not only make you more money right now but continue to grow your business for years to come! Essential Learning Points From This Episode: Automating certain parts of your business won’t de-humanize it, but establish a more streamlined and systemized growth plan Before you can implement an idea, you have to implement a systemized game plan

Welcome back to the podcast! I have an extraordinary episode for you all to mark an incredible milestone…300 episodes of Youpreneur FM! I’d like to thank every single one of you for tuning into the podcast because without you, I wouldn’t be here doing what I love to do every day, and this podcast definitely wouldn’t be here! To mark this special occasion, I’ve invited a bunch of my business buddies (14 to be exact) onto the show to share their number one tip to becoming a successful personal brand entrepreneur. I hope their expert tips and advice will motivate and inspire you to go and do great things with your business – enjoy! Key Learning Points From Each Guest… Chris Guillebeau from Side Hustle School - Understand what your message is and be clear on what you want to say Pamela Slim - Help people get what they want because that’s the very best reputation to have as an entrepreneur Amy Landino - Get your face out there, leverage video and show people what you’re made of Michael Port from Heroic Publ

In a noisy world where small businesses are forced to compete against more recognized brands for consumers attention, it can be tough to keep your business above water. Let’s face it…if we don’t have the attention of our prospects, customers, fans, followers, subscribers and so on, we’re done. On this podcast episode, I talk with Neen James about why attention is vital for businesses and how to get more of it. Neen is a good friend of mine and honestly, one of my most favorite people on the planet. She is a member of the League of Heroic Public Speakers and offers practical strategies to her audiences. Neen is also an accomplished author of “Folding Time” and her latest book, “Attention Pays.” Essential Learning Points From This Episode: Attention is the evolution of productivity, and when we learn how to grab and keep people’s attention, we make more money, and we get more done Attention drives productivity, profitability, and accountability We pay attention in three ways: personal, professional and glo

I am sure that you’ve heard about General Data Protection Regulation (GDPR) which it came into effect on May 25th, 2018. It’s basically a stronger set of rules on EU data protection, which changes how businesses handle their customers' personal information and as a result, people have more control over their personal data. But what does it mean for your online business? When GDPR came into effect, everyone was freaking out about it because nobody really understood what it meant. So, to ease everyone’s fears and clear up some of the confusion, I invited data law protection expert, Suzanne Dibble, onto the show. Suzanne used to work as a business lawyer at the largest law firm in the world – literally. In 2010, she switched her focus from keeping household names and huge multi-nationals out of trouble to helping small business owners protect and scale their business. She’s a natural entrepreneur at heart and always provides practical and relevant advice to each of her clients. Essential Learning Points From