Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

It’s impossible to do it all on our own! But, once you start building your team to help you grow your business, the results and growth will follow! Your job as the leader is to focus on the bigger picture and bigger decision making, and staying in your zone of genius. BRAND NEW: Let us help you end 2022 in profit and elevate your expert business in 2023! On November 8-10th, Chris is hosting a FREE 3-day virtual event called the Elevated Entrepreneur Experience where he’ll show you how to create a repeatable, scalable system to generate high quality leads, and more importantly, convert them into loyal customers… plus a whole lot more. Save your spot https://www.youpreneur.com/elevate (here), it’s free! In this episode, Chris deep dives into why you need to start building your team if you want to see real business growth! He shares his top tips on how to get started with delegation, what tasks you need to outsource and who to outsource them to.  Episode Timestamps [02:42] - When Chris first hit a brick wal

Spreading your message doesn’t necessarily mean constantly pumping out new pieces of content. What it truly comes down to is always serving your audience, and actively trying to find out what they need from you.  WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris shares his top tips on how to spread your message more than ever before! He explains why you should be viewing yourself as an online media company, how to become the go-to person in your industry and so much more!  Episode Timestamps [03:55] - The key to being seen as an expert [05:53] - Vi

Content marketing is something that a lot of online entrepreneurs struggle to get to grips with, and rightly so! It can be difficult to come up with multiple pieces of new content every month and we end up being stuck on the content hamster wheel – which we want to avoid.  WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris shares his top tips on how to springboard your content marketing plan and explains why it doesn’t need to be as complicated as you may think. He also touches on why content repurposing will become your new best friend! Episode Timestam

Thinking of what type of content to create for your audience can be tricky at times. However, there are a couple of things you can do to make it easier to ensure that you’re creating content that will attract your ideal customer and make them fall in love with you over time.  WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris helps you put a plan together for creating content to attract your perfect customer and how you can build an audience of people who truly get what you’re about, and stick around! Episode Timestamps [03:30] - Establishing what you wa

If you’re currently struggling with figuring out if what you’re currently offering to your audience is working, this episode is perfect for you! It’s vital that you not only listen to your customer’s needs, but you also need to find out exactly what it is they want from you, too.  WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris helps you figure out what your customer’s needs are, why you should lean into the data and where you should be spending your money to better serve your audience.   Episode Timestamps [03:19] - The numbers never lie [0

A lot of people get overwhelmed when it comes to putting an email marketing funnel together. But, it’s actually more straightforward than most people think! WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris shares the formula to a simple, yet effective email marketing funnel and breaks down each step so that you can start putting yours together straight away! Episode Timestamps [03:39] - Mapping out your customer journey  [05:46] - Creating your welcome email series [07:34] - Deciding on your lead magnet  [09:37] - The right way to address new cust

One of the biggest mistakes any online entrepreneur can make is prioritizing growing their social media following over growing their email list. Although having a strong online presence is important, you don’t have full control over those platforms; but, you do have control over your own email list.  WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris deep dives into why you should be focusing on growing your email list now more than ever before, and why you should continue showing up for your subscribers on a regular basis even after they’ve signed up.&n

It’s never been easier to build a personal brand business. However, with that, comes a crowded online space making it much harder to stand out from your competitors.   WE’RE BACK, AGAIN! Join us live and in-person for the second http://youpreneur.com/1daybb (1-Day Business Breakthrough )event on November 24 in Newmarket, Cambridgeshire! We’ll be deep diving into your business, looking at what’s working and crafting a plan to springboard your growth going into 2023 and beyond (we also have the amazing Carrie Wilkerson joining us as our guest speaker!) Limited places available, http://youpreneur.com/1daybb (secure yours before it’s too late! ) In this episode, Chris talks all about how to build a future-proof personal brand and shares the things we should be doing on a daily basis to build a business for the future! Episode Timestamps [03:23] - It’s never been easier to build a personal brand business [04:41] - Remaining top of mind and staying relevant [07:23] - Being seen to sell [09:13] - If w

The online entrepreneurship space is extremely crowded. It’s getting increasingly harder to stand out when there are so many people copying what others are doing. However, we shouldn’t let those people hold us back from sharing value with our community.  In this episode, Chris talks about the power of being an original, why being different will always be better than being better, and why you should lean into your uniqueness now more than ever before.  Episode Timestamps [01:20] - The problem with the entrepreneurship space [02:06] - Being different is better than being better  [02:52] - The Self Awareness Test [06:53] - Youpreneur 90-Second Next Step Assessment Essential Learning Points From This Episode The power of being an original Your personal brand is what people say about you when you’re not in the room Identifying your strengths and delegating your weaknesses There’s nothing more relatable to your audience than YOU Important Links & Mentions From This Episode  https://youpr

Overthinking and procrastinating is something that we’ve all experienced. Although we can never completely stop doing it, there are a couple of things we CAN do to limit how much we overthink and procrastinate, and still take action on the things we can control!  In this episode, Chris delves into the topic of overthinking as entrepreneurs and shares his top five ways for thinking more positively on a day-to-day basis and how to set up your day for success.  Episode Timestamps [01:44] - Does it really matter? [02:36] - Setting your day up for success [03:49] - Minimize your daily input  [04:38] - Become a person of action [06:20] - Accept that you can’t control everything Essential Learning Points From This Episode Adding short breaks into your day after you complete a specific task A stressed morning leads to a stressed day Becoming a person who takes action every single day Realizing that there are only certain things in your control Important Links & Mentions From This Episode 

Being a guest on somebody else’s podcast is a great way to build your authority and be seen as the go-to leader in your niche. Not to mention, it’s also an opportunity for you to expand your network.  In this episode, Chris shares his six top tips on how to be a great podcast guest! He discusses how to make the right first impression, why you should always be a fan first and foremost and how to properly promote your business during the interview when you’re given the chance to.  Episode Timestamps [02:09] - Being a fan first and foremost [03:11] - Doing your research [03:46] - Personalizing your pitch  [05:06] - Always make it about the host [05:37] - Having one clear CTA for listeners to take action on [06:21] - The follow-up Essential Learning Points From This Episode Personalizing your pitch so that it’s not generic and stands out The two ‘B’s you should incorporate in your pitch Never underestimate the power of the follow up Avoid confusing listeners with too many CTAs Important Links &

One question that frequently comes up in the personal branding space is: “Should I buy a personal or brand domain name?” and it’s an extremely important question to address.  In this episode, Chris shares the best strategy to use when buying the right domain name for your business, the common misconceptions about personal branding, and why expert businesses have the ability to pivot as and when they feel the need to.  Episode Timestamps [00:58] - Breaking down the misconceptions [02:42] - Domain to choose as a personal brand entrepreneur [04:00] - Don’t build a brand using your name if you plan to sell the business [05:26] - Pivoting is built directly into your personal brand already [06:50] - Making the final decision Essential Learning Points From This Episode The questions you need to ask yourself before deciding on using your name for your domain Why we think there is a ceiling on growth potential if we use our personal names As a personal brand entrepreneur, you’re free to pivot and start ta

Although launches can be extremely stressful for us entrepreneurs, they enable us to step out of our comfort zone and try new things we’ve never done before. They’re usually a huge learning curve, and it’s crucial that we learn from the mistakes and improve the strategies and processes for the next time! In this episode, Chris walks you through the four main stages of a launch, what pre-testing strategies you can try, how to make the right first impression with your audience and the most important components for a successful launch.   Episode Timestamps [01:56] - The four stages of a launch [02:35] - Finding out what your audience actually want [06:51] - Sharing your new product with the world [09:57] - Strategies for your launch [14:31] - Post-launch Essential Learning Points From This Episode The different pre-testing strategies you can use Ensuring you get validation for your idea The three most important ingredients for a successful launch Keeping momentum going after the launch Important

When you’re building an expert business, also known as “The Business of You”, it’s crucial that the content you’re publishing reflects your area of expertise and what you’re all about.  In this episode, Chris shares his top three tips for serving up community content that works! Tune in to find out how you can make your content evergreen, provide value to your community and why consistency is key. Episode Timestamps [01:27] - Becoming somebody’s favorite [03:36] - Provide different formats for your content [04:55] - The importance of consistency  [05:36] - Using your weekly newsletter as a content round-up  Essential Learning Points From This Episode The ability to solve people’s problems as an entrepreneur Pay attention to the questions your audience are asking Why you should be creating content in different formats Always include links to your new content in a weekly email  Important Links & Mentions From This Episode  http://youpreneur.com/bundle (Get Access to the Exper

There is no clear path to ‘success’, and as entrepreneurs, there’s no rulebook for us to follow! We have to make mistakes and learn from them – that’s how you’ll achieve business success.  In this episode, Chris shares 12 lessons he’s learned during his entrepreneurial journey that has boosted his business success and helped get him to where he is today. Tune into the full episode to hear how you can start implementing these strategies almost immediately!  Episode Timestamps [01:01] - If it doesn’t get scheduled, it doesn’t get done [01:37] - Getting your creative work done in the morning [02:21] - Your customers will tell you what they need [02:48] - Overcoming your superhero syndrome [03:44] - Marketing like a magnet  [05:41] - Having a P2P mindset [06:38] - Saying no more often [07:33] - Don’t be scared to pivot [08:36] - Knowing when to hit the pause button [09:10] - Different is better than being better [10:06] - Celebrate your wins Essential Learning Points From This Episode The power of

Branding can be a hard nut to crack. But, there are a few ways you can differentiate your brand from others in your space to make it stand out from the crowd.  In this episode, Chris shares 3 approaches for making your brand stand out! He deep dives into why you should be reinventing and differentiating within your niche, what it will mean for you and your brand and so much more! Episode Timestamps [01:21] - Telling your story more often [02:38] - Reinventing within your industry [04:07] - Don’t be afraid to be bold [04:51] - Market like a magnet Essential Learning Points From This Episode Why your founder story is like your heritage  Creating something that is completely different The risk of being bold will bring the biggest results Marketing like a magnet = attract the best and repel the rest! Important Links & Mentions From This Episode  http://youpreneur.com/bundle (Get Access to the Expertise Monetization Bundle) https://amzn.to/35BjfYg (Pick Up a Copy of Chris’ Book, Rise of t

When it comes to building and growing an expert based business, YOU are the business, and that means you have to protect both yourself and your time when it comes to what you say yes to.  In this episode, Chris explains why you need to start saying no more often and the power of saying no. He deep dives into figuring out what your non-negotiables are and why it’s incredibly important to respect your boundaries.  Episode Timestamps [00:20] - One of the most crucial things you’ll learn as an entrepreneur [02:12] -  Only saying yes to the things that will serve YOU and your audience [03:52] - Where you should be spending your time [06:21] - Identifying your non-negotiables Essential Learning Points From This Episode The power of saying no No longer doing things that do not serve you Knowing what your non-negotiables are as a Youpreneur Listening to your gut-feeling Important Links & Mentions From This Episode  http://youpreneur.com/bundle (Get Access to the Expertise Monetizati

Pumping out new content on a weekly basis can become overwhelming at times. Especially if you have certain projects happening, product launches, or even school holidays for the children - it can be hard to get creative work done.  In this episode, Chris deep dives into how to keep your marketing thriving while you take a break by repurposing old, but still relevant and high value content. Tune in to find out how we’ll be doing this ourselves for the next two-months whilst Chris takes some well deserved time off!   Episode Timestamps [03:25] - Realizing when you need some time off [04:19] - Updates to the podcast [05:52] - How to use this strategy effectively [07:01] - Share your takeaways with Chris on http://twitter.com/chrisducker (Twitter) or http://instagram.com/chrisducker (Instagram)!  Important Links & Mentions From This Episode  http://youpreneur.com/events (Join the 1-Day Business Breakthrough™ Waitlist) http://youpreneur.com/bundle (Get Access to the Expertise Monetiz

Ever wondered what it takes to become an unbreakable entrepreneur? There are many components that come into play, but truly understanding what you want to be known for and what your personal requirements are is more important than you may think.  In this episode, Chris answers http://www.andrewsillitoe.com (Andrew Sillitoe’s) question on how to become an unbreakable entrepreneur. He deep dives into why it’s vital to become known as an entrepreneur, why the entry level to entrepreneurship is lower than it ever has been and so much more!  Episode Timestamps [03:34] - It all starts with you – make a choice [05:30] - Don’t become stuck in the past [07:57] - Your ability to sense when you need to rest [09:06] - Taking time off  Essential Learning Points From This Episode Make a choice of what you want to be known for What worked before may not work now The ability to understand your own personal requirements Knowing when you need to take time off  Want your question to be answered by Chri

Running a business is hard work. It takes years to fully master the skill of managing a business effectively before you can start another business venture. But, when you do, the reward of seeing the hard work pay off is worth the struggles!  In this episode, Chris discusses how he manages 3 different businesses effectively! He breaks down the 4C Media Group of Companies, how he’s learned to delegate the tasks other people can do and why it’s vital to stay in your zone of genius as an entrepreneur. Episode Timestamps [01:58] - 4C Media Group of Companies [02:47] - The power of delegation [03:41] - How Chris stays in his zone of genius [07:27] - The secret to managing 3 businesses effectively Essential Learning Points From This Episode Why delegation is key when you have more than one business How to stay in your zone of genius and stick to what you do best Building a great team who can support your vision  Staying on top of what is happening across all businesses Want your question to be answered