Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all. Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to. In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise. I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM. Essential Learning Poin

Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust. The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate. So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand.  Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy! Essential Learning Poin

And we're back! It's been a month since https://youpreneur.com/hitting-the-pause-button-and-planning-for-growth/ (my sabbatical) when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again. In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial journey so far and what I can personally do to improve myself both as a person and as an entrepreneur. The road to success is anything but one straight clear path. In fact, I've lost count of the ups, downs, and loops that have come my way since starting out as an entrepreneur years ago but there are two things that I am certain of: that experience has been the best teacher and that I wouldn't exchange where I am right now for the world. I wanted to start off this first episode of the podcast by sharing a few lessons I've picked up along the w

As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth. Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show. I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we

Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown.  On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward? Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and

One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page.  Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined.  So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come. Essential Learning Points From This Episode: Determine who your ideal readers are before setting a full strategy in place Make it easy for people to spread the

It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.   The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just step over it and assume they can “make it” by doing the bare minimum. The good news for the rest of us is that the people like this, who don’t have the experience and lack the personality needed to grow a successful personal brand business, won’t be around for very long. People can spot a lack of authenticity a mile away and nobody wants to do business with a shell of an entrepreneur.  With so much noise, you’ve got to be dedicated in your craft to serve the people you really care about. And, you’ve got to do it consistently. This episode of Youpreneur FM may be

The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use.  In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr. John Demartini, to talk all about the power of focusing on our high priority actions every day. We also get into the importance of saying no more often as business owners and how this can actually help control our stress levels, making us better leaders and youpreneurs in the long run.  As Dr. John Demartini often says, “If you do not fill your day with high priority actions that inspire you, your day will fill up with low priority distractions.”   So, if you’re ready to hear some great tips and strategies to help you focus on your high priority actions more oft

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!  Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.   Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business.  I suggest grabbing your nearest notebook for this one!   Essential Learning Points From This Episode:  You’ve got to ask the right questions to understand your market at a deeper level  Th

We’ve reached the final episode of the mini ‘back to basics’ series on Youpreneur FM. In previous episodes, I've covered everything from figuring out whether you need to be building your business with a personal domain name or a brand-based domain name and how to create content that your audience will love.  In this episode, I uncover the secrets of creating a magnetic opt-in email offer that your customers can’t say no to. The purpose of opt-in emails is to invite website visitors to agree to sign up for your email list. If you ask me, success in the online business world is directly tied and attributed to the quality of your email marketing list.  Despite what you might think, it’s not about growing the biggest email list you can. Instead, you need to focus on growing your list consistently with quality leads and to do that, you need to know how to craft the perfect opt-in.   So, if you’re interested in learning some of the best practices to create an effective email opt-i

Creating content that your audience will love takes more than a lucky hunch. You’ve got to listen to your audience to identify the type of content they’re hungry for. Whether you write a new blog post or record a video or podcast episode, you need to create content with purpose.   The last thing you want after spending hours creating content is to upload it and hear nothing but chirping crickets across all of your platforms and social channels. If you want to learn how to create and market content to attract your perfect customer into your ecosystem, you’ve come to the right place.  In this ‘back to basics’ episode of Youpreneur FM, I share my guide on how to create and target content to the right audience. I’ll teach you how to identify what type of content will help you establish a stronger relationship with your audience so that you can build your business and reputation.   Essential Learning

How can you find out what your audience actually wants from you? When you’re not sure what your audience wants or needs from you, it can cause a lot of confusion and potentially waste a lot of time, money and effort.   Maybe you’re playing with an idea for a new product or service, but you’re not sure if there’s even a market for it? Or, maybe you’re in the process of building a social media following but struggling with engagement?  Whatever the issue, the top tips I share on this solo episode of Youpreneur FM are designed to help you get clarity and figure out what it is that your customers truly need from you.    So, if you want to learn where you should be spending your money and time to better serve your tribe, tune in!  Essential Learning Points From This Episode:   The numbers never lie. Don’t neglect your analytics and learn how to use it to your advantage  Create an inventory of your findings and look for positive patterns to emulate   Use Google Console to find the specific keywords your cus

I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first.  So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.   You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.   Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of 

I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first.  So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.   You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.   Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain th

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!  Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.   Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business.  I suggest grabbing your nearest notebook for this one!   Essential Learning Points From This Episode:  You’ve got to ask the right questions to understand your market at a deeper level  The single biggest mistake people m

As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.   But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?   Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business.  Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off

As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.   But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?   Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business.  Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over th

Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets.  When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse.  Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.   It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!   Essential Learning Points From This Episode:  Collaboration is one of the key suc

Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets.  When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse.  Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.   It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!   Essential Learning Points From This Episode:  Collaboration is one of the key suc

As entrepreneurs, something that we all need to be inherently good at (to some degree) is communicating with our customers and potential prospects. Entrepreneurs are innovative leaders bursting with ideas, creativity and passion. Yet, the one thing I continue to see entrepreneurs struggle with is selling.  So, what’s the problem? What has all of these entrepreneurs biting their lips, reluctant to sell their products or services? Well, the most common reason is because they’re afraid of rejection within their own entrepreneurial ecosystem. However, what a lot of entrepreneurs don’t realize is that you don’t always have to directly ask for the sale. If you’re willing to put the hard work into it, you can close a sale without ever having to ask the customer to part with their cash. To help you understand this concept further, I’ve invited Phil Jones onto the show, who is an expert in this area. Listen in to discover how tiny tweaks and changes in the way you say certain things can lead to massive differences w