Am/pm Podcast: How To Sell Private Label Products On Amazon Fba With Manny Coats

How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold.   Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through

Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.   In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young peo

Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena.   This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon.   Finally, we examine the burgeoning r

Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships.   Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-s

Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective.   This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond bo

Ming Ooi, the co-founder of Fakespot.com and a mastermind in unveiling the opaque reality of Amazon reviews, joins us for an illuminating conversation that will change how you perceive online shopping. Born from a blend of Singaporean roots and Oklahoma upbringing, Ming's fascinating journey through the e-commerce landscape led him to confront the challenge of deceptive reviews head-on, birthing a platform dedicated to consumer enlightenment. Our discussion traverses the origin story of Fakespot.com, Ming's revelations on his pre-marketplace days with Amazon, and the critical mission to inject honesty into the digital consumer experience.   As Ming narrates the astonishing rise of Fakespot, from a burgeoning user base to over a million, we peel away the layers of strategy and resilience that propelled the startup's growth. He candidly shares the initial forays into affiliate marketing with Amazon, the unexpected twists that forced a pivot away from traditional revenue models, and the inner workings of leaders

Imagine transforming a simple book-flipping hustle into an empire within the ever-competitive Amazon marketplace. That's the extraordinary leap Amanda and John Balcazar, our distinguished guests, made—crafting a successful brand in the pet industry through the finesse of Amazon FBA. Their tale is one of grit, strategy, and the unique bond of navigating business waters as life partners. Journey with us as we unveil the insights that propelled them from flipping pages to dominating pet product sales, all while strengthening their relationship amidst the demanding e-commerce tides. John's military precision, honed from his Marine Corps days, meets Amanda's entrepreneurial savvy to form a duo whose strategies are as disciplined as they are innovative. They regale us with stories from the adrenaline-laced early days of garage sale treasure hunts to the calculated arena of private labeling. Discover how their devotion to constant evolution and their keen ability to spot the shifting currents in the marketplace h

Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony.   Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers f

Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand.   Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprisi

Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit.    Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the

Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.   We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your

In episode 387 of the AM/PM Podcast, Kevin and Michael discuss: 02:52 - Tax Advantages of Moving To Puerto Rico  06:33 - Splitting Time Between Michigan and Puerto Rico 09:42 - Amazon Entrepreneur Community in Puerto Rico 11:43 - Affordable Real Estate in Entrepreneur Community 15:18 - Strategic Tax Benefits in Puerto Rico 19:13 - Managing Seasonal Inventory Challenges 21:01 - Strategies for Higher Product Margins 27:29 - Product Warranty and Marketing Strategy 32:02 - Streamlining Warranty Claims Process 35:41 - Warranty and List Building Automation System 37:09 - Leveraging Email Lists for Product Launches 41:04 - Product Accessibility and Opt-in Strategy 48:43 - Streamlining Warranty Registration for Amazon Sellers 50:20 - Brand Building and Consulting Programs 54:20 - Kevin's Golden Nugget Tip

Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.   Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the

Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.   This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use t

Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.   As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for

As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.   Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode

Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.   Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.   There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audien

What happens when you pair raw entrepreneurial insights with hard-earned wisdom? You get a masterclass in navigating the business world, which is exactly what unfolded during my sit-down with Colin C. Campbell. This entrepreneurial maven, with ventures like Paw.com and Hip Optical to his name, joins us to shed light on the cyclical nature of "Start, Scale, Exit, Repeat." The conversation takes off from ground zero—starting a business—with guidance that's as real as it gets, sailing through the stormy seas of scaling, and anchoring safely at the docks of a strategic exit.   Ever wonder what it feels like to lose $100 million before your 30th birthday? Colin has been there, and it's the kind of experience that can either break you or pave a runway for seven successful exits. In this episode, we expose the underbelly of entrepreneurial setbacks, turning them into stepping stones for future triumphs. Colin and I reflect on the delicate dance of scaling, sharing the secret sauce for transforming small operations i

Ever found yourself tangled in the enigmatic web of Amazon's seller suspensions? Fear not, for Chris McCabe of eCommerce Chris joins Kevin King, to unravel the mysteries behind Amazon's enforcement tactics. From Chris' pivotal transition from an Amazon insider to a rescuer of distressed sellers, we dissect the complexities of policy warnings, suspensions, and the art of the appeal. Prepare to arm yourself with knowledge as we expose the perils that lurk within Amazon’s watchful gaze and the proactive compliance measures needed to safeguard your online empire.   Navigating Amazon’s TOS requires more than just luck—it's an intricate dance of understanding their team’s dynamics. We discuss the different factors that might leave your business on thin ice and strategize on circumventing language barriers for clearer support. This episode is filled with tricks of the trade, offering a clear path through the maze that could be the difference between thriving and barely surviving on the platform.   As we draw curtain