Simon Scholes

I have incredible women in my life who have made sure I'm where I am now. That said, there are some amazing social media tools which are more female specific such as pinterest, but, is pinterest social media or a search engine? Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/pe

It's the weekend and it's your chance to be heard by a brand new audience. Social media doesn't work a 5 day week so why would you not take the opportunity to be heard by new people every weekend. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + - h

Everyone can make content of value for their business, yes even dentists on national dentist day and every other day too. So many brands I speak too insist they have no value to give until I help them think a little differently about their content. So, next time you're thinking, I've got nothing to give, start to think outside the box a little bit, you'll be amazed what value you have to give for FREE. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://

No Grandmas where hurt in this post. Yesterday was, hashtag#nationalgrammarday in America. So is it important for your social media content? Well, there are billions of pieces of content shared each week, just on Facebook, imagine what that number is across all platforms. However, that being said, how much of that content do you think uses proper grammar and punctuation? I don’t know the number, but I am sure more than half of the content has a good amount of grammar and punctuation errors. When we're all using platforms like Facebook, LinkedIn, Twitter etc. where good copy is key to drawing in the audience, if you want to keep readers and continue the conversation, it is important to use proper grammar to avoid looking silly. Remember, good grammar is the difference between knowing your shit, and knowing you're shit. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK

Today is #whatifpetshadthumbs day. I think if they had thumbs they’d use social media but also let’s are quite needy so would respond to comments etc. You know, being social on social media We all know that we don’t like being sold to, so why do we still see so many businesses ignoring the rules of engagement and spending their time selling solidly on their social media channels. They don’t respond to comments, and every single photo and piece of copy is selling to their audience, and then they wonder why the don’t get the interaction rates they really wanted. Now, imagine giving nothing but value to your audience. Imagine being an expert in your field, a voice of authority, and giving them that value for free, value that will really help them, value they can use and implement in their business straight away. Imagine responding to every single comment you get rather than acting like a douchbag and not talking to the 5 people who’ve taken time to write to you in the comments. If you can do the above, you’l

It's Dr Seuss' birthday and on the day celebrating a man who didn't care what other people think about his supposedly imperfect content, I thought it was worth talking about perfection in your content too. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Goo

Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + - http://gplus.to/dailyperceptions ★ Website - http://www.perceptionstudios.co.uk ► Podcast - https://goo.gl/rDu7ZE

It's a leap year and today is the extra day, which means by tradition, women ask men to marry them. It's a dated tradition but it got me thinking about you doing something different with your content and how you could do that by working with a professional. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook

It’s #nationalsleepinpublic day. A day after my own heart for sure. However, you can’t sleep on a weekend with your social media. So, it’s the weekend, it’s time to see friends, family and go on adventures, espesically as the weather is so nice at the moment. However, don’t let the weekend be an excuse for you to do nothing for your audience. Don’t forget, social media doesn’t switch off for the weekend, so you need to keep talking to them, especially as usage rates go up at the weekend as people have more time on their hands. This doesn’t mean you have to post more often (although that wouldn’t hurt), but, just don’t forget them altogether just because it’s your time off. If you need help coming up with weekend content ideas, let’s have a chat. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in t

Today is #nationalproteinday which sounds an amazing reason to eat a full English to me followed by a mixed grill for dinner, but I digress. Social media is a lot like hitting the gym where you truly need protein to help your muscles heal. Yes I know we all want that amazing audience for our social media channels, however, we can’t always get what we want. When it comes to building an audience of value who’ll interact with your content it takes consistency and a whole lot of patience, it takes time, just like training in the gym. More and more people are using social media every single day for their brands and businesses. However, in connection to this, a lot of these people are also thinking that a single social media post will be the answer to their prayers and bring them lots and lots of business. Social media is not a place to sell, it is however and excellent place to build brand, to build confidence in what you do, and most importantly build a group of raving fans who’ll not only be potential cust

Today is #nationalfairytaleday and we all love a great story. Especially when it comes to creating content we should always be thinking about the story we’re telling. If your content doesn’t have a story too it, the value someone can get from it, why would they opt to consume it. Your content wants to engage your audience, draw them in, take them on a journey and turn them into a raving fan so they subscribe for more. So plan your content, and make sure you plan the story to go with each piece so you have a beginning middle and end to draw your audience through.

Today is hashtag#shrovetuesday and it got me thinking all about it’s other name Jif Lemon day. This was an excellent example of great marketing especially as people of a certain age still call the day that. It begs the question what could you tie your content back in to special days etc. It’s why planning your marketing to specific days is so valuable and important to keep your brand on topic each week. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - h

Today on #nationaltortillachipday I thought it was time to discuss layering your content and how you can make lots of things from just one ingredient. The premise is how to 9 x your social media, how you can make one piece of content work much harder for you than it already does, and it's possible with all content. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► In

Yesterday was #nationaldogbiscuitday so as well as spending time with your furry friends, don't forget that on a weekend it's also time to remember you could have a whole new audience to speak with. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + -

We all like trying to be a bit healthier which is probably why today is #cookasweetpotato day. So how often do you do a health check on your social media? So many of us just post randomly in the hope it’ll get a response of some sort. If you understand who your avatar (audience) is then you’ll have a much better idea of when they’re using the platform of choice and be able to not only make content that appeals to them but also when they’ll be likely to be online to see it. So, do you know who your avatar client is, and if not how to find them? Julia Blake: https://blakeconsultants.co.uk/tag/avatar/ Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand fo

It’s #stickybunday which got me thinking about sitting down with friends for a brew and chatting about sales and it’s also possible on social media, but not instantly. However, there’s a time and a place for selling. So many people use social media the wrong way and spend their time selling to people instantly. You wouldn’t walk up to a potential partner in a bar and instantly ask them to jump in the sack, so why would you do this with social media. How many of us for example have connected with someone on Linkedin and immediately got a sales DM through, it doesn’t sit well with us does it. So why when it cheeses us off if someone else does it do we put out sales messages constantly in our social media? EXACTLY…….. Start thinking of social media for what it was created……to be SOCIAL, it’s not called selling media. So remember, there’s a time and a place for selling on social media, and it’s when you’re putting money into it. Otherwise, use your time giving value, helping people in your niche out. F

TikTok David asks, what should I be posting on TikTok Twitter Adam is a voice over and wants to grow his brand…..how? Anya is wondering how often she should be posting on twitter LinkedIn Sarah asked me on the DM’s when should I be posting to get a good interaction Tom wants to grow his YouTube channel quickly for the business, how do you make a viral video Facebook Am I ok to schedule on Facebook using Buffer? Is it worth spending money to advertise on social media? Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, l

Today is #tugofwarday something if you’re in a businesses marketing department we feel we’re in every single day, especially when it comes to social media. Don’t get me wrong, I talk about FREE and organic content all the time. However, there comes a point that you have to also think seriously about your sales messages, and this is where actually speaking to a professional is good. I was speaking to a business today about their content and they mentioned how they’d used Facebook ad’s but they hadn’t worked. As I pointed out, it’s not the ad’s that didn’t work they just didn’t do them right. For example they had no idea they could go as narrow as literally advertise one item they sold to one type of person and then another add to another type of person. Also, they had no idea they could pay for advertising on the likes of Spotify as a national business. So next time your having that tug of war in work about if you should or shouldn’t be spending money, the answer is if it’s not worked in the past, it

Remember on #NationalWineDay that what you drink doesn’t have to be expensive to enjoy it Gary Vaynerchuk is testament to that, the same with social media, what you post doesn’t have to be perfect for someone to get value from it. Stop chasing perfection, what you’ve got to say could be the perfect taste for someone’s pallet. Oh, and enjoy a glass tonight. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter

It’s hashtag#randomactsofkindness day, so I want to know what random acts you’ve done today? Also, let’s have a chat about what you could do for your audience that’s also an act of kindness. For me and for you on social media, so many people forget the most important concept behind social media, and that’s being SOCIAL. It’s what the platforms where invented for, they all originated from forums and sites like Friends ReUnited which are meant for talking to friends about things, catching up, or speaking to long lost friends. So, when a social media channel is designed specifically for this type of thing, and businesses have just latched on to the idea, do you not think it’s best to use them for what they’re meant to be used for….being SOCIAL. Yes, it’s great to make money from potential new customers on social media, but the main thing is to help people, give your audience value and have those conversations with people. So, next time you’re on social media, maybe it’s time for you to be sure you’re givin