Podcast Talent Coach

CONFIDENCE TO BEGIN A PODCAST I'm Erik K. Johnson, founder of Podcast Talent Coach. I help people refine their content to transform their information into engaging entertainment so that they can convert their podcast audience into powerful, profitable relationships. Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you're doing? That someone might find out that you didn't really belong amongst the podcast professionals? I've been there. I was at that point when I started in broadcasting. While in college getting my degree in architecture, I became a party DJ to make some extra cash. Music had always been a big part of my life. I had been a musician since I was 11. However, I had wanted to be an architect since 6th grade. Getting my architecture degree was never in question. Around my junior year of architecture school, I started becoming disenchanted with the field. It was then that I picked up a part ti

Consistent Podcast Brand Message – PTC Episode 026 New Media Expo 2014 in Las Vegas at the beginning of January was an amazing experience.  Every podcaster I met was interested in sharing the knowledge.  I discovered many new podcasts.  The best part of the event was meeting so many fantastic people. One common theme came to light as I listened to so many people sharing their ideas.  Podcasters are always looking for new things to talk about on their show.  They want to keep their content fresh. It is understandable that podcasters want to continue to deliver new content.  You want to keep your listeners returning for new ideas.  Delivering the same message over and over may get boring and stale.  However, when you stray too far from the core message, you run the risk of diluting your brand. There is a podcast about business and marketing.  I would listen to it on a regular basis.  This went on for a few months. I began noticing the show would post inconsistently.  Sometimes it would be weekly.  Other ti

Podcast Brand Positioning – PTC 025 At NMX 2014 in Las Vegas at the beginning of January, I discovered a ton of great podcasts and met many new, fantastic people. Here are a few of the new podcasts I've been enjoying lately. “The Feed” with Elsie Escobar, Libsyn's podcast “Unpodcast” with Scott Stratten & Alison Kramer “Penn's Sunday School” with Penn Jillette “Fat-Burning Man” with Abel James “The Solopreneur Hour” with Michael O'Neal “Beyond the To Do List” with Erik J. Fisher “Podcast 411” with Rob from Libsyn As I was listening to new podcasts, I heard one particular show get concerned over a critical review he received from anonymous individual. I understand podcasters are concerned with reviews. Your show is your art. It is your baby they are calling ugly. Please remember, one listener is such a small percentage of your overall listenership. There will always be somebody critical of you and your point of view. If you have 100 listeners, that is only 1% of your audience. If you have people com

Making Your Podcast Brand Stronger Review your show on a regular basis. Actually listen like a listener. That is the only way to improve. Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might recreate parts of the show in their head to determine what might make the show better next time. Usually, there isn’t much time spent actually reviewing a show. There are so many other duties to handle. It’s on to the next thing, which is probably editing, posting, and promoting the show. In order to make your podcast better, you need to spend quality time listening to the show. Play it back. Grab a pad of paper and write down the parts that jump out at you. Jot down the “oh wow” moments. Take note of the sections that didn’t work exactly as you planned. In this episode, we cover the questions outlined in the Podcast Talent Coach Show Review Worksheet.  Those questions include: What did you hope to accomplish on this show?  Did you succeed? How did you make the audience care? Where

THE POWER OF YOU This week is a little self-reflection.  I'm not sure I'm doing my job with my message and serving you as well as I can.  Is my communication cutting through in the correct way? This past weekend, I attended the New Media Expo (NMX) 2014 in Las Vegas.  I had an incredible time and learned a lot.  The inspiration I receive by attending these conferences is amazing. The only thing more incredible than the inspiration is the friendships.  Mike & Izabela from Music Radio Creative held a meet up at an amazing wine cellar within the Rio Hotel & Casino in Las Vegas.  We all had an incredible time mingling with other amazing podcasters.  Mike & Izabela held the gathering in a room of the Wine Cellar & Tasting Room at the Rio.  It was like sitting in their living room with couches, chairs and end tables near a bar filled with wine and cheese.  The intimate setting really spawned some great discussions. During the meet up, I had the chance to sit down with Kenn Blanchard from "Black

Creating Powerful Relationships with Your Podcast It has been said may times before.  People do business with people they know, like and trust. To make your podcast successful, you must create meaningful, powerful relationships with your listeners. In this episode, we review five of the many ways to improve and foster your listener relationships. Their Voice Will Always Be More Meaningful One major purpose of your podcast is to foster relationships with your listeners.  Many podcasters use e-mail, texts, tweets and posts to interact with their audience.  The podcast host typically reads these on the air.  Unfortunately, using these methods of communication puts distance between you and your listener.  It is much more compelling to hear the words of another individual in their own voice than it is to hear someone else tell the same story (or ask the same question).  Written word loses the passion when it is read from an e-mail.  The inflection, meaning and emotion is always different when read by anothe

Where is your podcast going in 2014? A goal is a dream with a deadline.  What are you dreams for the next year?  If you don’t have a map & destination, you’ll only wander.  You'll never get anywhere.  Let's be specific and set some deadlines. What is the one big thing you want to accomplish over the next year?  Develop little steps to get there.  Break the big goal into bite-sized pieces. If you create a weekly show, you only have 52 shows over the next 12 months.  It may sound like a lot.  However, you need to be intentional to reach your goals. What is your call to action within your podcast?  How can we make that call-to-action more effective?  Where are you sending your listener each episode to get more info?  Be specific and write it down. Are you monetizing your podcast?  There are many possibilities, such as books, speaking engagements, seminars, affiliates, products and more.  If you have yet to monetize your podcast, schedule your time to create something powerful.  Be sure to include deadli