Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

If writing a book has been on your bucket list for a while, whilst you have a little bit of extra time on your hands, now is definitely the time to get stuck into the process! Writing a book can open up so many amazing opportunities and can be a great way to not only recession-proof your business, but will allow you to stand out from the crowd, regardless of your industry.  In this episode, I invite Chandler Bolt, CEO of https://self-publishingschool.com/ (Self-Publishing School) onto the show to discuss all things books, the benefits of writing them for your personal brand and the secrets of self-publishing. Tune in to find out how you can get started with writing your first or next book with the help of these tips! Essential Learning Points From This Episode It’s 100% doable to build a business based around your book Books will recession-proof your business, regardless of your industry Mind maps are a great way to braindump all of your ideas for the book which you can then expand on and start outlining

As Youpreneurs, you are in control of what you say no and yes to. A lot of entrepreneurs feel like they need to say yes to everything, particularly at the beginning of their entrepreneurial journey. However, in doing so, you’ll actually end up putting more work on your plate than you can really handle!  In this episode, I talk about the power of saying no more often and how important it is to only say yes to the things that are going to serve you and your community. Tune into how you learn how you can start doing likewise.   Essential Learning Points From This Episode The power of saying no Say no to things that aren’t in relation to your niche or industry Identify what your non-negotiables are as a Youpreneur Always listen to your gut feeling, it’s usually right! Important Links & Mentions From This Episode https://youpreneur.com/my-biggest-business-decision-of-2020/ (My Biggest Business Decision of 2020) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual

A few weeks ago, we announced that we would be turning the inaugural Youpreneur Summit to an online experience due to the current uncertainties around the world. However, two weeks into the ticket sale launch, we realised the numbers simply weren’t there and it was clear that a lot of people weren’t a huge fan of the virtual setup for the event.  In this episode, I talk about the biggest business decision I’ve had to make of 2020. It was a tough call, but I believe it was the correct decision to make. Tune in to find out the reasoning as to why we decided to cancel this year’s Youpreneur Summit.  Essential Learning Points From This Episode The importance of listening to your audience Why reviewing the work involved will help you to understand if it makes business sense to do it We have to do things for the right reasons Knowing when it’s time to call it a day Important Links & Mentions From This Episode https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom)

You’ve launched your book and now it’s time to make sure you continue to sell copies of it going into the future! All authors want their book to stay relevant, months and even years after it’s initially published.  In this episode, I share 7 ways to ensure you can sell more copies of your book long after you launch. Tune to find out how you can reach new potential readers through organic social media reach and also paid advertising, as well as connecting with your audience on a personal level.  Essential Learning Points From This Episode Have a dedicated page on your website that’s all about your book Team up with people on social media by sending them free copies of your book to spread the word to their audience Invest in paid advertising to promote relevant book content on your website and then retarget those people into purchasing the book Shoot a book video trailer to explain what the book is about on a more personal level and allow potential readers to connect with you Prepare a set of social m

Writing a book is the first part, now it’s time to make it a bestseller! Whether you go down the traditional publishing route or self publish, you yourself will be doing all of the book marketing.  In this episode, I share 5 simple strategies that will help you become a bestselling author. Tune in to find out how you can have a successful book launch, reach a wider audience and get lots of book reviews within the process!  Essential Learning Points From This Episode Share your book launch with people you have worked with in the past Hold a virtual launch party and explain the why behind your book, who it’s for and what problems it’s going to solve for people Run a competition during the virtual launch party for anyone who purchases your book there and then Traditional advertising shouldn’t be forgotten about, but it will need to be done a while before the launch itself Get on as many podcast interviews as you can to spread the word about your book to a wider audience Important Links & Mentions

Planning your book launch is no walk in the park. There is a lot of planning and preparation that needs to go into it to ensure it’s a success. The good thing is that it’s never too early to start marketing your book, in fact, you can do it while you’re still actually writing! In this episode, I share a few ways you can spread the word about your new upcoming book before it’s even published. Tune in to find out how you can get a headstart on your book marketing.  Essential Learning Points From This Episode Have a dedicated VIP waitlist page on your website where you can collect emails of people who are interested in purchasing your book when it’s published This email list will be crucial for when you launch Share BTS of the overall book writing process on social media to increase excitement around your book Build relationships with journalists and other leaders within your niche  Ask your peers within your industry to share endorsements of your book Important Links & Mentions From This Episode

Now that you’ve decided on a book topic, it’s time to start writing! Now, writing a book is hard work and a lot of authors will experience that the writing process can become a chore. However, there are a few things you can do to prevent this from happening. In this episode, I share my top 6 tips that will help you to stay motivated during the writing stage of your book. Tune in to learn how starting the writing process with a draft outline will make it easier to write your book, as well as how important it is to get a fresh pair of eyes to review what you’ve written.  Essential Learning Points From This Episode Plan the book out first by outlining what the different chapters and sections will consist of Write down bullet-points to develop the argument and conclusion for each of the chapters Work on the bullet-points and expand them into full sentences and paragraphs It’s vital to get a few people to review your book during the writing stage Rewrite the book after you’ve received feedback from those peop

Has writing a book been on your bucket list for a while? The first obstacle a lot of budding authors will face is picking the topic of the book and actually sticking to it. However, it doesn’t need to be as hard as you may think!  In this episode, I share the things you need to figure out that will help you decide your book topic. Tune in to find out how you can identify who your book will be for, what problems it will solve and how you can ensure your book is aligned with your overall brand message. Essential Learning Points From This Episode Identify who you are going to write your book for Having a clear understanding of who the book is for will make it easier to write it Figure out what problems you’re going to solve for those people  Your book should be aligned with your overall brand message and what you’re all about as an entrepreneur Understand your why behind writing your book  Important Links & Mentions From This Episode https://www.splasheo.com/you (Get your first 4 Splasheo vi

As entrepreneurs, it’s impossible for us to do absolutely everything in our businesses, even if we think we can! This is called ‘superhero syndrome’, which makes it extremely difficult for us to delegate those tasks. However, there comes a time when we do need to ‘let go’ of some of tasks that we maybe don’t enjoy, or we’re not very good at.  In this episode, I talk about how the three lists to freedom exercise completely changed my life and how I operated my business. Tune in to find out how important it will be for you to do this very simple exercise at least twice a year to enable you to rethink the way you’re running your business and allow you to focus your time and efforts into areas that only you can do.  Essential Learning Points From This Episode Superhero syndrome is a real thing that every entrepreneur experiences Identify the things you don’t enjoy doing within your business day-to-day List down the tasks that you’re currently doing, but you’re not very good at! Think about the type of t

Performance coach and mentor, Todd Herman has spent the last 21 years helping top elite athletes, leaders and public figures to become the best version of themselves by tapping into their alter egos. In this episode, Chris and Todd discuss the subject of authenticity and how it’s involved while using an alter ego, tune in to find out why it’s an absolute game changer for yourself as an individual and a business owner.  Essential learning Points From This Episode Why Todd’s go-to weapon when helping people is always their alter ego How authenticity is involved with alter egos The story behind Martin Luther King Jr. and his glasses  When you recreate your identify, it changes everything Playfulness is the main way people unlock the flow of state   There’s never only one version of yourself Important Links & Mentions From this Episode https://www.youpreneur.com/383 (Doing the Pandemic Pivot with Viveka von Rosen) https://www.youpreneuracademy.com (Join the Youpreneur Academy today!) htt

LinkedIn is a great place to expand your network, as well as finding your perfect prospects. Although it may be quite spammy at times, it is a platform you should be investing your time into in order to grow your online presence.  In this episode, Viveka von Rosen of Vengresso joins the show to give her top tips on how you can utilize LinkedIn properly during this current pandemic. Tune in to find out the ways you can get started to ensure your time and efforts produce the results you want to see, as well as continuing to serve your community when they need it the most!  Essential learning Points From This Episode:Update your current headline and banner that reflects what you are currently doing during this time to help your community The featured section on your profile is great to highlight recent blog posts, podcast episodes or even your latest YouTube video! LinkedIn prefers it when members publish content natively rather than using a scheduling tool Include a strong and clear CTA in your captio

Most people will know Bruce Lee for being one of the best karate experts of all time and for his kung-fu movies. However, he was also a philosopher and an extremely deep thinker. Bruce wrote many books that go into full detail about his thoughts and the life lessons he wanted to share with the world.  In this episode, I share 5 of his life lessons that every business owner and entrepreneur needs to hear and recognise. Tune in as I discuss how important they are and why each of them will have a huge impact on the way you think, approach things going forward and much more.  Essential learning Points From This Episode:Adding more work to your day-to-day will only cause more stress, learn to simplify! Overcome the feeling of always wanting to be better than everyone else Avoid looking for validation from other people Continue working towards your goals until you achieve them Always be your unique self Important Links & Mentions From this Episode https://www.amazon.co.uk/Bruce-Lee/e/B000AQ3GRI?ref=

Overthinking is something we have all experienced, particularly for entrepreneurs as a lot of the business decisions will usually come down to us directly. Although we can never completely stop overthinking altogether, there are a few things we can do to limit how often we do it and how we can continue getting things done.  In this episode, I share 5 ways that will help you to think more positively on a day-to-day basis towards the things that are on your calendar. Tune in as I discuss how you can set your day up for less overthinking and stress by taking more control of your approach to your tasks. Essential learning Points From This Episode:Structure your calendar by focusing on one task at a time and taking a short break each time you complete a task Set the tone for the day first thing to prevent having a negative feeling towards the day ahead Be dedicated to taking actions every single day Focus more on the things that are in your control Important Links & Mentions From this Episode http://spl

Working from home can have so many distractions, from kids, things that need to be done around the house, to the postman making deliveries a couple times a week. All of these things can’t be helped. However, there are a few things we can do to ensure that when we are working, we’re being super productive and getting as much work done as we can. In this episode, I share my 5 top tips to help you stay productive while working at home and how to set boundaries to ensure you don’t get interrupted by people in the house during your working day. Tune in as I discuss how important it is to make sure you have a strict work routine to follow each day. Essential learning Points From This Episode:Maintain a regular and consistent working schedule Keep your workspace as clean and productive as possible We have the tools we need at home to continue serving our community Ensure you have a good work-life balance and still stay in contact with your family and friends Important Links & Mentions From this Episode http

It’s not easy to stay motivated all the time. However, there are a few things you can do to try and be as motivated as you possibly can be at given times to help stay on track with your goals and continue being productive day-to-day. One way people become unmotivated and stop believing in themselves is when they do not embrace the things they’ve achieved and only focus on the tasks they haven’t completed yet.  In this episode, I share 10 ways you can stay productive and continue getting all your tasks done. Tune in as I discuss how important it is to reward yourself for achieving small goals and how it will help you to stop procrastinating on things that have been on your to-do list for a while!  Essential learning Points From This Episode:Reward yourself after completing a task Write your past successes and wins down to remember your achievements Push through the fear of failing Don’t compare yourself to other people, everyone is on a different journey Important Links & Mentions From this Epi

With everything that has been going on in the world recently, a lot of us feel completely out of control. As entrepreneurs, we’re type A individuals and having zero control over a situation can be really hard. However, there are a few things that we can control, the main thing being our outlook and how we react to the situation.  In this episode, I share my top tips on how you can prepare and handle crisis management to have the best possible outcome for you and your business. Tune in as I discuss how important it is to be proactive and not reactive in the current climate.  Essential learning Points From This Episode:Be proactive and not reactive! Evaluate your current set-up and see if there’s anything you can change Think about what you can continue to do to serve your community and help them Communicate with your team and be the leader they look up to Stay positive and focused on the things you can control Important Links & Mentions From this Episode http://splasheo.com/you (Get your fir

There are several elements that go into building a personal brand but what many entrepreneurs seem to lose track of is that a personal brand is so much more than a flashy logo or a fancy website. It’s a lot bigger than that. It’s who you are, what you do and what people say about you when you aren’t in the room.  In this episode, I go back to personal brand basics as I dive into three main aspects you should have in place to build a solid and profitable personal brand. Tune in as I talk about focusing on your existing clients instead of chasing new ones, a few tips on sharing your brand story and a whole lot more. This episode is short and sharp, but it’s definitely one that allows you to take action immediately so get ready to listen and jump to work! Essential Learning Points From This Episode:How taking care of your existing clients can make an impact on your brand Why you need to put your “story” out there for people to connect with The importance of creating an About Page that serves potential custo

The entrepreneurial lifestyle can be quite a rollercoaster ride at times. There are those high points where owning your own business can feel liberating and incredibly rewarding, but a lot of the ride is filled with long hours, hard work and dealing with a lot of stress.  Whether you stay cool under pressure or stress out easily, every entrepreneur learns to develop their own strategies when coping with stress in order to remain productive and keep burnout at bay. In this episode, I share three quick tips I use when it comes to managing stress and how you can even turn it into an advantage.  Essential Learning Points From This Episode:Using stress to your advantage to approach goals and challenges with innovation Why you need to adjust your perspective when it comes to approaching stress Taking yourself off autopilot every so often to get re-centered and focused The importance of deciding what’s most important to you and yours Much, much more! Important Links & Mentions From this Episode https

Have you ever wondered how so many successful entrepreneurs run their businesses, spend quality time with their families and focus on their passion projects with ease? One common thread they all https://www.amazon.com/Successful-People-Before-Breakfast-Mornings-ebook/dp/B007K3E2YK (tend to share) is a set morning routine to help them prime their day for success. Up until a few years ago, I never really took the beginning of the day all that seriously myself until meeting Hal Elrod and Amy Landino whose books have completely revolutionized how I start my mornings. In this episode, I talk about the importance of morning routines and share my own six tips that you can use to get ahead of your day.  Essential Learning Points From This Episode:Why you need to plan for success the night before Why I keep black spaces when I schedule out my day Why I believe all entrepreneurs should keep a notebook beside their beds What I’ve learned so far from tracking my sleep habits and activity Much, much more!  Important

Whether you are a budding content creator or a seasoned marketer that’s looking to give the platform another try, the https://blog.hootsuite.com/youtube-stats-marketers/ (most recent statistics) on YouTube marketing show that it’s not too late to get started with it this year. Honestly speaking, I’ve been pretty guilty of not focusing on it myself over the past few years but I’m making sure that all changes this year.  In this podcast episode, I talk about how YouTube is continuing to dominate and why personal brand entrepreneurs should consider it as part of their own marketing strategies. I also share how I’ve been planning out my content lately and how my channel’s grown a thousand new subscribers in just one month! Lots of exciting developments and takeaways in this episode, so grab those headphones and get ready to tune in! Essential Learning Points From This Episode: YouTube is the second largest search engine online It’s not too late to get started with your YouTube journey Why you always need to