Youpreneur Fm - How To Build, Market And Monetize A Successful Personal Brand Business

When the pandemic first began, Pat Flynn made the decision to start a daily streaming show (including the weekends!) on YouTube to get people together and simply just to have fun while we’re all at home!  In this episode, Pat joins the show to discuss how the show has enabled him to reach new people and bring them into his ecosystem, as well as turning them into paying customers! Tune in to find out how you can utilize live video to serve and sell.  Episode Timestamps [05:26] - Why Pat started the Income Stream Show [13:00] - What makes Pat feel valuable to his community [14:15] - How to come up with ideas for social media [23:45] - The affect the pandemic has had on the way we think about life [32:52] - Delegating tasks to focus on other things   Essential Learning Points From This Episode The main reason Pat started the Income Stream Show Why being different to the competition will always win Going the extra mile to create fun content How the pandemic has affect our thinking in every way poss

Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.  In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.  Episode Timestamps [05:22] - When you’re building the Business of You, there is no real competition [07:19] - The tendency to latch on to what everyone else is doing [09:04] - There is no right way of doing things [10:05] - Do something that is unmistakably you Essential Learning Points From This Episode Why you should never copy anyone else How to build a frictionless business As an entrepreneur, there isn’t a rulebook to follow Show the real you and see how your audience reacts Important Links & Mentions From This Epi

As entrepreneurs, we all have moments where we may lack momentum to get things done, and don’t worry, it’s completely normal to feel like this from time to time. There are many things that contribute to slowing down our momentum, but there are a few things we can do to prevent this from happening. In this episode, I deep dive into the 30-day momentum checklist that I swear by doing every day to ensure I prevent those periods of feeling unmotivated as much as I possibly can. Tune in to find out how you can begin implementing these key strategies to your daily routine! Episode Timestamps [07:11] - Identify your non-negotiables [07:41] - Lean into things that have been working [08:30] - How bad do you want to make it work [09:47] - Consider where the lack of momentum is coming from Essential Learning Points From This Episode Every entrepreneur should have a set of non-negotiables Double down on things that have been working well for your business Think about what you need to do in order to achieve your goals Ide

We can’t hustle forever. There comes a time when we eventually have to start winding it back and taking it easy. There’s no time to be wishing that you had done certain things, or wished things went differently, you’re in control of what you want your legacy and impact to be.  In this episode, I discuss exactly what legacy and impact means for personal brand entrepreneurs. Tune in to find out exactly why now is the time for you to start working towards building your legacy.  Episode Timestamps [03:47] - Your legacy and impact is not about you [05:13] - How Zig Ziglar’s legacy is still making an impact today [05:56] - What it takes to have a lasting legacy [08:19] - What happens when you make your life’s work about helping other people Essential Learning Points From This Episode Your personal brand will fade away if it’s all about you Think about how you can consistently over-deliver for your community It should always be about helping other people People will become devoted and loyal to you 

Youpreneurship is the idea of building a business around you, your personality and expertise, but most importantly, building a business that is not reliant on you.  In this episode, I deep dive into the 5 key stages of Youpreneurship, also what I call the ‘Business of You’. Tune in to find out exactly what they are and how you can start implementing these strategies into your business.  Episode Timestamps [02:40] - Definition of the ‘Business of You’  [03:30] - Building your audience [04:52] - Amplifying your message [06:06] - Leveraging your community [09:25] - Creating a passive income stream Essential Learning Points From This Episode The importance of consistently showing up for your audience Spread your message by being seen as the expert of your niche How writing a book is a great way to further serve your community Why every entrepreneur should be creating a passive income stream Important Links & Mentions From This Episode  https://www.chrisducker.com/challenge (Sign up for

Not everybody can build and run a business. In order to do it, you have to be willing to put the extra work and hours in, and you must think long-term and not just about the next 5 years.  In this episode, I share 2 main strategies I’ve been using for the past 10 years that have enabled me to build a future-proof personal brand business. Tune in to find out what they are so that you can start working towards doing likewise!  Episode Timestamps [03:22] - One very important question to ask yourself [06:18] - Build a business for its own sake [07:24] - Be adaptable to a changing business landscape [08:37] - Make use of the tools that are available to you Essential Learning Points From This Episode Why it’s so important to plan long-term Build a business because you dream about running that business To build and grow a business, you must be flexible People want to do business with other people Important Links & Mentions From This Episode  https://www.chrisducker.com/challenge (Sign up for t

You’ve probably heard many people say that consistency pays off, and it’s one hundred percent true. Success doesn’t happen overnight, it takes time and requires consistently showing up for your audience.  In this episode, I invite Mike Morrison of the Membership Guys to discuss how he and his partner, Callie (also co-founder of the Membership Guys) has built an extremely successful 7-figure business and how being consistent has played a huge part in the journey. Tune in to hear Mike and Callie’s story of building a brand through consistency.  Episode Timestamps [08:59] - How the Membership Guys started [12:08] - The one focal point that Mike and Callie have stuck to for the last 5 years [15:46] - The behind the scenes of running an event [24:58] - Why Mike’s podcast is purely evergreen content Essential Learning Points From This Episode The importance of sticking to the same business mission How running an event meant losing focus on membership related projects Producing evergreen content is alway

Podcasts have always been a fantastic way to expand your reach and visibility by appearing on other people’s shows, and in doing so, widen your network by building new relationships with likeminded people. In this episode, I discuss the podcast industry and how fast it’s growing, as well as the importance of utilizing the medium to grow your online audience. Tune in to find out the one strategy that will catapult your influence as a personal brand entrepreneur. Episode Timestamps [05:03] - Predicted ad spend for podcasts by the end of 2021 [07:13] - Why every podcast guest needs to be interested [08:30] - Always give away your best advice [10:34] - Keep the connection going Essential Learning Points From This Episode Utilizing podcasts as a marketing strategy Be genuinely interested about the host and their audience Don’t hold back on the knowledge you’re sharing The conversation doesn’t end when the episode does Important Links & Mentions From This Episode  https://youpreneur.com/how-to-market-lik

It’s not possible to be motivated every single day of the week, we all have moments when we feel like we’ve hit a wall. However, one thing that can help with this is to have a growth mindset and to be as consistent as possible with what we’re doing.  In this episode, I invite Josh York of GYMGUYZ to discuss all things mindset and how important it is for entrepreneurs to never stop learning new things. Tune in to find out how having a growth mindset is everything when it comes to building and growing a business.  Episode Timestamps [09:18] - People need positivity  [11:04] - Leaders create other leaders [20:08] - Always take action [20:49] - Learn something new every single day Essential Learning Points From This Episode It’s impossible to be motivated every day, but consistency is key Importance of having a work-life balance If you’re not learning, you’re not growing Relationships can lead to amazing opportunities  Important Links & Mentions From This Episode  https://joshyork

Our daily routines have been significantly disrupted over these last few months with the global pandemic, and with that, so has our ability to stay truly focused while working from home.  In this episode, I talk all about the importance of focus and how now, more than ever, focus is playing a bigger, key component when it comes to success in business. Tune in to find out my top tips on staying focused as an entrepreneur! Episode Timestamps [03:54] - You have everything you need to stay focused [05:17] - Make it easy for yourself [05:55] - How you can stay accountable [07:55] - Benefits of habit stacking  Essential Learning Points From This Episode Your environment has more of an impact than you may think Surround yourself with the strategies and equipment needed to get things done Make your goals public to stay accountable to them Block out websites and notifications that waste your time Important Links & Mentions From This Episode https://www.virtualfreedombook.com/ (Pick up Chris’ first be

Playing the long game in business isn’t about your 1 year, 5 year or even 10 year business plan. It’s about the long game that will ensure your success and sustainability as a personal brand entrepreneur for your entire career.  In this episode, I discuss why every entrepreneur needs to have a clear understanding of what their why is and how vital it is for business growth. Tune in as I talk all about the importance of playing the long game in business.  Essential Learning Points From This Episode The long game isn’t about your business plan for the next few years, it’s about your entire career How identifying your why is essential for every entrepreneur When you know exactly what you’re all about, the long game will be clearer for you to understand and recognize Remember you always have the power of saying no Important Links & Mentions From This Episode https://www.youpreneur.com/402 (How to Market Like a Magnet and Profit Quicker, Episode 402) https://www.virtualfreedombook.com/ (Pick up Chr

The term ‘market like a magnet’ refers to communicating and connecting with your ideal customers in a way that works well for you and your business. When you market like a magnet, you’re attracting the right type of people that you want in your ecosystem and you repel the rest.  In this episode, I share my top three ways you should be marketing in order to target your ideal client, and the benefits you’ll see from doing so. Tune in to find out how you can market like a magnet and profit quicker.  Essential Learning Points From This Episode Consistently show up for your audience and always be authentic Identify what platforms works well for the content you’re putting out and go all in People will stay loyal to people who truly show up for them Marketing doesn’t end when you make a sale, it’s only the beginning of a relationship with your customer!  Important Links & Mentions From This Episode https://www.youpreneur.com/400 (How to Make Your Personal Brand Stand Out, Episode 400) https://ww

Success doesn’t happen overnight. It takes time, hard work and dedication. Simply saying that you’re going to show up and be there for your community isn’t enough. You have to put in the work to make it happen. In this episode, I invite Mark Schaefer back onto the show to discuss how his personal brand ultimately saved his business during the current pandemic and how being consistent over the years enabled him to get to where he is now.  Essential Learning Points From This Episode How showing up and being consistent will pay off Your personal brand IS the brand Reputation is everything for personal brand entrepreneurs People will remember your actions and how you showed up for them Important Links & Mentions From This Episode https://youpreneur.com/the-power-of-personal-brand-pivoting-with-mark-schaefer/ (The Power of Personal Brand Pivoting, Episode 247) https://youpreneur.com/pivot-to-a-personal-brand-business-mark-schaefer/ (How to Pivot to a Personal Brand Business, Episode 322) https://amzn.to/3

One thing every single personal brand entrepreneur has in common is that they don’t have anything in common. What works for myself, might not work as well for you, or the next person.  In this episode, I discuss the importance of identifying what your strengths are so that you can lean into them more and use them to your advantage. Tune in to find out the ways you can make your personal brand stand out. Episode Timestamps [00:30] – Celebrating 400 episodes of Youpreneur FM! [04:00] – The one thing every personal brand entrepreneur have in common [04:54] – The importance of leaning into your strengths more [05:20] – Why you should stop being consumed by other people [06:09] – Where you should be focusing your energy on Essential Learning Points From This Episode Stop being consumed by what other people are doing What matters most is how you’re showing up for your tribe Focus your energy on your own personal development Think about the uniqueness that you bring to the table Impor

Instagram has always been a great platform for entrepreneurs to use to not only spread their brand message and share what they’re all about, but to also build a wider audience and reach new people that they can offer their services to.  In this episode, I invite Craig Ballantyne onto the show to discuss all things Instagram and how he has utilized the platform to get more coaching clients. Tune in to find out how you can start using Instagram in a way that will give you the results you want to see.  Essential Learning Points From This Episode Stick to posting schedules that work Giveaways are a great way to get people into your community Look into your insights to see when your audience is active on Instagram Always be clear on what your CTA is Important Links & Mentions From This Episode https://www.instagram.com/realcraigballantyne/?hl=en (Follow Craig on Instagram) https://www.craigballantyne.com/ (Check out Craig’s website) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestsel

Our daily routines have been significantly affected over the last couple of months, and due to that, it has been difficult for a lot of entrepreneurs to get into the flow of working properly, whilst having distractions at home. In this episode, I discuss how to design your perfect work day to not only ensure that you get everything ticked off your daily to-do list, but to also make sure that you enjoy the working day. Tune in to find out why it’s so important to set up your day in a way that suits you and your lifestyle. Essential Learning Points From This Episode Working 9-5 doesn’t have to apply to you if you know that you won’t be as productive during those hours Identify what is already working for you in your daily routine and lean more into that Have a slow morning if that works better for you and makes you more energetic for the day Plan your work flow accordingly to what is going on around you and within your business Schedule your work into input and output categories Important Links & Mention

As we know, 2020 has been a whirlwind of a year, and a lot of entrepreneurs have had to pivot their business and their approach during the last few months, amid everything that has been going on.  In this episode, I invite Neen James onto the show to discuss how she has pivoted her own business, from traveling the world as a keynote speaker, to now working directly with businesses and offering her services. Tune in to find out how to pivot and still get attention from your current and potential clients.  Essential Learning Points From This Episode Think about how YOU can help your clients  People have become a lot more authentic and true to themselves during the pandemic Prioritise moving your business forward by achieving the goals you set for yourself Being part of coaching groups is great to make you stay accountable to those goals Focus on the people you want to serve Important Links & Mentions From This Episode https://neenjames.com/wp-content/uploads/2018/02/Folding-Time-by-Neen-Jam

There are lots of tools available that will help you to plan out all of the goals you want to achieve, but not many people actually talk about how and what you should be doing in order to take action towards achieving those goals.  In this episode, I talk about setting goals and exactly what you can do to make sure you achieve them. Tune in to find out how you can track your progress and ensure that you stay accountable.  Essential Learning Points From This Episode You can spend a lot of time researching lots of resources that will help you to plan your goals, but you won’t actually be achieving any of your goals  Achieving all your goals requires a different skill set and level of commitment  Reviewing your goals either monthly or quarterly is a great way to stay accountable Accomplishing big goals is a myth! Important Links & Mentions From This Episode https://www.youpreneur.com/395 (How to Become Truly Iconic with Scott McKain) https://youpreneur.com/my-biggest-business-decision-o

We’ve reached a point where people are simply doing too much at all times, but are forgetting the fundamentals and the importance of gaining clarity in the online entrepreneurship space.  In this episode, I invite Scott McKain onto the show to discuss the 4 step process that will help you to be more iconic within your work and with your customers. Tune in to find out exactly how you can do it.  Essential Learning Points From This Episode The difference between being distinctive and being iconic Entrepreneurs are good at what they do, but they’re not sure what they should be doing in order to stand out in the hypercompetitive industry Youpreneurs must have full clarity of what they’re all about and who they want to help  Time is your most valuable commodity as an entrepreneur Important Links & Mentions From This Episode https://scottmckain.com/bestselling-business-books/ (Pick up Scott’s bestselling book, Iconic) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, V

One subject that affects everyone is stress, and it’s something each and everyone one of us has experienced significantly during the last couple of months, understandably. It can be hard to truly manage stress without it overtaking your day-to-day life activities.  In this episode, I deep dive into the subject of stress and how to deal with it, particularly for us business owners. Tune in to find out how you can better handle stress as an entrepreneur.  Essential Learning Points From This Episode Find ways to connect with other people in your industry, e.g. through an IG live or a Zoom call Try to have as much of a structured daily routine as you possibly can Have small breaks during your day to allow yourself to ‘switch off’ from work for just a short amount of time Be gentle with yourself, stress happens to everyone, don’t be too hard on yourself! Important Links & Mentions From This Episode https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://