Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I Am Keats," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. On this final podcast for 2016, Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

AT&T and Time Warner: The end of the world as we know it? And...Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad by encouraging consumers to play with their food. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Important listening if you're a media brand perplexed that greater scale only drives down the value of your reach.

Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Tweet this: Quality news is dying. And...Twitter growth screeches to a halt - at 52 million! Plus, rants and raves about the "connected lawn" and proof that Donald Trump's hands are not as HUUGE as he says they are. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Gary Vaynerchuk calls this "the greatest era of fake businesses ever," but is he right? And...Dollar Shave Club is snapped up by Unilever, but it's all about the data. Plus, rants and raves about the wisdom - or not - of flossing, how money-losing SoundCloud could possibly be worth $1 billion, and why YouTube stars will keep haunting the top of the book bestseller lists. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

What the amazing success of Pokemon Go means for YOUR media brand. And...Amazon wants you to PAY for Podcasts. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Kim Kardashian has great talent after all! And... Publishers spanked by Facebook's changing newsfeed algorithm. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Ad blocking is exploding; here's how to fight back. And... This is what makes your fans "tick." Plus, rants and raves about the importance (or not) of naming terrorists on TV and the common practice of sharing articles you don't even read. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

In this special BONUS episode, Media Unplugged talks about the future of media brands with Re/code Media Editor Peter Kafka. Peter talks with the biggest names in media, so hear his expert perspective on the trends shaping your future. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Inside the biggest trends in digital advertising. And...Tribune Publishing is now "tronc." No, really! Plus, rants and raves about Lyft's clever video with Shaquille O'Neal, how YouTube's CEO skips half of her own pre-rolls, and an app that notifies you if your, um, zipper needs tending. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media

Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and raves about the coming collapse in broadcast TV advertising...despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is NPR's future all used up? And...What happens when Buzzfeed loses its buzz? Plus, rants and raves about pandering politicians, Domino's Pizza's new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Netflix's Secret Way to Predict Your Likes. And...Twitter Streams NFL Games - that's GREAT - for the NFL. Plus, rants and raves about how YOU can "hack the media" the Donald Trump way, what it means when 2,000 YouTube channels have more than 1 million subscribers, and a free slogan maker that makes some really heinous taglines. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Hey Media, Surprise! Distribution is King! And...Time is Running Out for Big Media. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel's amazing Instagram experiment. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.