Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

How the magazine business is WINNING - that's right, WINNING. And... Introducing your new favorite TV network: Facebook! Plus, rants and raves about Tina Fey's secret to a long life and Chris Rock's Oscar Girl Scout cookie stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Will media unicorns go extinct? And...Are platform businesses eating the world? Plus, rants and raves on Kanye West, a great X-Files podcast, and the best Super Bowl ad which wasn't even an ad. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker did it. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Look Out! The Attention Economy is Collapsing! And... ABC Family Channel Rebrands as "Freeform" - and Who Cares? Plus, rants and raves on the legacy of David Bowie and Nielsen's desire to spin TV comments on social media into ratings gold. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

7 Predictions about the Future of Media. And... Great advice for Musicians...and Marketers. Plus, rants and raves on a contest to own your own movie theater and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Meet your new cable company: Amazon! And... Can Taylor Swift save Apple Music? Plus, rants and raves on the Alamo Draft House's Star Wars experience, Omaze's amazing George Clooney contest, and the unliklihood that Facebook will ever be a podcast platform. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

5 Critical Media Trends for 2016. And: Nobody Wants Your App! Plus, rants and raves on Adele's latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Maybe distribution is king! And...Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks' holiday red cup and REI's Black Friday gimmick. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

5 must-hear trends in media and marketing. Plus... CMO's say the darnedest things! Plus, rants and raves on Fandango's bad movie rating math, the fundamental inauthenticity of authenticity, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

You'll never guess how much Music matters to Millennials! And... What happens when Stars ARE the Networks? Plus, Playboy says "goodbye" to nudes, Meryl Streep wants more women film critics, and the truth really IS out there for Paranormal Date. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Look out! America's most popular apps will reshape media! And... Was media's "crisis of proliferation" predicted...back in 1976? Plus, the "Happy Birthday paradox" and Westworld's nudity PR stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple says the future of TV is apps - but is it? And...Why is Verizon launching a video service nobody is asking for? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is the new Golden Age of TV...over? And...who's to blame for Internet bile? Advertisers, of course! Rants and raves for the Gossip Revolution and for Star Wars-themed lands coming to a Disney park near you. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! Plus...Mashable Teams Up...with Dan Rather?! Rants and raves for Donald Trump, Amazon's strange new "Dash" button, the Lexus Hoverboard, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

How to make Buzzfeed-style videos - but SHOULD you? Plus...Is the ESPN bubble about to burst? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Yes, you can get rich with online video - but not through YouTube. Plus, Paramount's new business model makes theater owners AND consumers happy. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! Plus, "I Want My MTV" is out, and "I AM My MTV" is in, but will anybody care? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is the new Apple Music a mess? And... The new marketing muscle of your favorite movie stars. Plus, rants and raves about Kaitlin Jenner's first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin.

When we all create content, who's left to consume it? And, will Facebook's new Instant Articles wreck your favorite media brands? Episode 20 of Media Unplugged with brand advisor Tom Asacker and media strategist Mark Ramsey. Plus: Crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and "I had UBER's idea first!"

Apple Watch #fail? And Reese Witherspoon - Actress or Online Retail Brand? Plus rants and raves on topics like the myth that streaming music is "free," the wax museum that's featuring YouTube stars, and the Wordpress plugin that creates catchy headlines just like all the other catchy headlines. It's episode 19 of Media Unplugged with Branding authority Tom Asacker and Media Strategist Mark Ramsey.