Consulting Growth

Brand strategy or brand guidelines are often more familiar terms, but brand storytelling is something businesses should focus on. The narrative your business tells makes what you do more relatable to people on the outside. Rather than try to set your brand apart with "business-y language," as my guest Donna Griffit says, she's here to tell businesses it's the story that matters.Donna is a corporate storyteller, working with startups and all kinds of companies to help them improve their pitches, sales decks, and marketing stories. Donna sheds light on a subject that is often ignored, but highly valuable to incorporate in your business.In this episode, we discuss: Why storytelling is so important "The simple solution statement" How to capture the story from your clients "People resonate with stories. People identify with stories.” As Donna puts it, simple language that creates a narrative is what people relate most to. You want to create an image in the listener's mind that their business is more than just the

Some tools work better than others. Figuring out the best one for your business can be a series of trial and error. Rather than let CRM failures happen, you could find the one that's the best fit for your business.Jon Lee, CEO of Copper, is my guest today, and he's explaining why CRM failures happen, how they can be avoided, and how you can leverage CRM to grow your business. And no; no tedious, tiring data entry is required here!In this episode, we'll discuss: How to avoid CRM failures The impact of AI What attributes make a great customer The best way to attract customers A Forrester study reported that 47% of CRM implementations fail because of lack of adoption. The system is not organized, or structured in a way that turns new users away because the navigation is confusing. This can be avoided by creating a CRM that flows in a way users are already familiar with. Jon shares how Copper is laid out very similarly to Google, so nothing feels unnatural to a new user.While CRM is not 100% automated, AI and mac

Automation has become a business buzzword for many in recent years, but what should be the term in focus is an automatic business. My guest today is Brad Martineau of Sixth Division, and he's sharing how optimizing and managing an automatic business can deliver impactful experiences to your customers.If you want this business model to work for you, your vision of how it will operate should be clearly laid out. Brad walks us through the steps of creating the ideal automatic business, and what strategies you can implement to do the same.In this episode, we'll be talking about: Designing an ideal experience for customers Custom built services leading to custom outcome Using automation where appropriate The small business spine The very first step in making an automatic business, according to Brad, is to design an ideal experience. You hear about the buyer's journey and funnel marketing, but formulating an experience creates a journey in itself that will give customers a sense of trust from your business. Applyin

You're the best at what you do and have the resume to prove it, but still, you wonder how to become an expert, or at least, be considered as one. What are the qualifications or characteristics? David C. Baker, also known as the "expert's expert" according to the New York Times, joins me today to talk about how to establish yourself as an expert.David is the author of The Business of Expertise, an "expertise manifesto" that motivates and encourages entrepreneurs to become experts themselves. A bona fide expert himself, David brings years of wisdom and knowledge to this episode, and I'm very excited to share this one with you all.In this episode, we'll be talking about: What an expert is How to recognize clear boundaries in sales Content vs. insight in establishing expertise So what makes an expert, well, an expert? According to David, it's someone who is "regularly paid to dispense their thinking." Insightful thought processes are at the root of expertise, along with a constant thirst for knowledge. Exercising

Welcome to the very first episode of Consulting Growth! My guest today is Nick Ellsmore, CEO of Hivint, an information security consulting firm in Australia. Nick brings his experience of starting and selling two companies, the steps he took that led to two major acquisitions.While starting a business with an exit strategy in mind is typically not the first item on the agenda, Nick shares with us how to get acquired, in addition to the importance of being prepared, and sustaining a company culture that can withstand any and all changes within the business.In this episode, we cover: How a stand-out brand will help you get acquired The value of company culture Positioning according to trendsIf you're wondering how to get acquired, the first step is to build a strong brand. Just like a peacock that flashes its beautiful feathers, immediately turning heads and capturing all the attention, your brand will need to do the same. If people are going to acquire you, they need to notice you. There needs to be an appeal