I Heart My Life Show

Creating a content strategy that moves your audience through all the phases of awareness is extremely important, but it shouldn’t take up all of your time. Which is why Mallory Majcher, our Head of Marketing at I Heart My Life is taking over the podcast to share her tips for creating an amazing content strategy.  The best way to think about your content strategy is within the boundaries of objectives. Before you ever start working on content you should have clear goals in mind for how you want to move your potential customer through their journey with you.  What does this look like?  Take stock of your key performance indicators, determine which ones are important to you and your brand and where you want to focus. It is often a daunting task to touch every single platform, so focus on the ones that are sure to put you in front of your target audience.  Track your numbers, figure out who your ideal client or target audience is, and then start building out your strategy.  Now, this stra

What does it take to be a high-performing, super successful athlete? (and why does it matter to business owners?) The best person to ask or to model is Michael Jordan. James and I recently watched The Last Dance, the documentary following the Chicago Bulls’ '97-'98 season. There were so many amazing moments in this documentary and there are so many similarities between being a high-level athlete and a high-performing business owner. As I was watching the documentary, I literally had a notebook and pen out and was taking notes throughout. One of the first things that I noticed about Michael’s character and his drive was his ability and desire to do things himself. He took on the pressure, he took on the responsibility, he took on every aspect of the team’s performance and made himself the focus of that energy. Mostly because he knew that he could carry the load. … but here’s the thing about taking everything on yourself, you can’t do it alone. Even Michael had to rely on his team to win the games which he lea

The tidiness of your house reflects the tidiness of your mind. This isn’t a new concept but Rose Lounsbury has experienced this to an amazing degree. After having her triplets, Rose knew she had to make a change in how she organized her home.  Fast-forward to today, she has since helped thousands of others to recognize why they hold onto things and how to start letting them go. When she came to I Heart My Life, she already had a pretty good foot forward on building and growing her business, but the mindset shifts she has seen has opened the door to even greater success.  One of the biggest things that she has moved past in her time as an entrepreneur is recognizing fear for what it is and working through the emotion to better understand her next moves. She used to envision her fear as a ball that she dropped away from her, but now she processes the emotion to understand what her mind, heart, and body are telling her.  It is truly amazing to think that both Rose and I help women achieve very sim

The transformative experience that comes with working on your money mindset is truly something to be admired. This is why I wanted to have a few of the ladies who attended our I Heart Money Virtual Workshop on the show to share how they have begun to transform their lives. While each of their journeys is completely individual, one of the things they all agreed on was that conquering the blocks placed on them by their upbringing was huge. Many of their AHA moments stemmed from realizing that they were blocking their own abundance. Living in a lack mindset is something that many of us suffer with because we don’t realize we’re doing it. When you learn what a lack mindset truly is and the small shifts that you can make to live in an abundance mindset instead, you’ll see immense change in your life. Each of these ladies has an amazing story of transformation and success and it all started with their money mindset. Listen in as they share their big AHAs, the wins they’ve seen, and why giving themselves permission

Setting goals and assigning deadlines is the key to freedom and flexibility in your business. Susan Brennan is our resident success and accountability coach at I Heart My Life and she is responsible for helping our clients get things done. After leaving corporate and moving into a virtual assistant role, Susan found herself offering advice and support more than simply assisting. After working on her own mindset and finding the space that she thrives in, she decided to become a coach. It wasn’t until she started finding clarity around her own goals and her own desires that she found true success. It’s this process that she loves to help others complete. Because we all know that while having dreams is important, knowing what steps to take to make those dreams come true is imperative. Listen in as Susan shares her path from corporate to coaching and why her move to San Diego was integral to her career switch. She gives actionable tips and advice on how to start envisioning your goals and how to create daily acti

Planning creates freedom. I know that this sounds completely insane, but I’ve found over the years that this phrase is completely true. When you have a plan you have a basis to work with and then can pivot from there. That being said, your business plan is one of the most important aspects of your business, especially in trying times. You need to know your numbers, understand how you reached them, and plan on how to keep them going. That is where your business plan comes in. If you don’t know how you got to your first $2k month, $5k month, $10k month, how can you replicate it? This is why you need to know your numbers. Once you know where your sales are coming from and what programs people are investing in, you can start looking at the content you need to create to sell more. Your content should always flow around whatever it is that you’re selling. So your emails, social posts, podcast episodes, whatever your content strategy is, should all end with the same message… buy this one thing. After you’ve looked a

You are the key to your own growth. How does that statement make you feel? What thoughts come up? Your immediate thoughts and feelings surrounding this statement do not have to be your reality. James Williams is a High Performance Coach and is dedicated to the study of growth mindset. As you move towards the next level of your business and look at scaling, you will likely experience feelings of fear and excitement. Those two particular emotions are very closely related however and one will push you forward while the other will pull you back. James dives into the neural pathways that are formed in our brains as we create habits of thought and expression. He then shares how you can reprogram your brain to view the world with less fear and more excitement. We have so little time on this Earth, but if you want to take back more of it, then you need to start practicing the ability to stay present in the moment. The past has already occurred and you should learn from it, and the future isn’t here yet. Your future i

I’ve said it before and I have no doubt that I’ll say it again, you need to have a good relationship with the sales process to move your business forward. So many of the women that I work with are scared to sell, they’re scared to ask for business, or they’re reticent about the process, too concerned with being “sales-y.” Here’s the deal, nothing happens in your business until a sale is made. It doesn’t matter if you have put together the most amazing course ever if you don’t sell a single unit, did you impact anyone? That being said, one of the most important topics that we cover with our clients at I Heart My Life is their relationship with sales. Many of us have stories that we tell ourselves about sales and those stories oftentimes stem from the money stories that we have. Which is why it is so important that you clear about your thoughts and feelings around this business necessity. Once you’re clear on your mindset regarding sales calls, the next question to ask yourself is, are you asking people to book

You’re going along… you’re creating offers… you’re building a presence… you’re getting out there… … but people aren’t buying… So you start asking yourself, “What am I doing wrong?” Then you find Cathy Olson and Funnel Gorgeous and you realize that your message, your design, and your products aren’t aligned… you tweak a few things and everything clicks into place. Cathy is the co-founder of Funnel Gorgeous and the huge suite of courses, funnel templates, and an amazing vault of free resources. She has had an amazing career in design and marketing and is one of the few people who understands the connection between beautiful designs and how to make them convert into sales. She is truly inspiring. Having come from a long line of artists who actually made money, she struggled to find her own place in the world. She’s always known she was a creative, but she wanted to do creativity on her terms. Once she taught herself how to code, a whole new world of design opened up. Listen in as she shares the impetus behind Fu

When you consider the actions you take and the mindset that you show up with, would you identify yourself as a victim? I’m sure many of us wouldn’t, but if you’re showing up with negative energy, you’re likely showing up as a victim. Here’s the thing. The situations we find ourselves in don’t always go the way we think or plan for. However it’s the way in which we respond to those situations that determines our overall mentality. I wanted to dive into this a bit because no matter the time that we’re in, we are still responsible for our own mindset and how it affects our reality. So, here are some things for you to consider as you journal about this topic. Do you blame others for things when they don’t go your way? Do you find yourself complaining about everything? Are you a glass half full or half empty type of gal? Listen in as I ask several questions to determine if you are sitting in your victim-hood. If you do find that these questions have unexpected answers, then listen to the end. I don’t want you to

What do you do when corporate breaks up with you? In the case of LaDawn Townsend, she decided to strike out on her own and build a business. Her path wasn’t straight and narrow, but life gave her what she needed to get out of her own way. LaDawn came from a family of entrepreneurs but found herself entrenched in the corporate world at an early age. She kept pushing and striving and found herself at the top of the ladder when one day it was ripped out from under her. She had already felt the niggle of discontent with her life and when her boss called her with the news, she actually felt grateful. It was then that she decided to try and work for herself. LaDawn later went back into the corporate world to finance her business, but she knew that she was meant for more. After finding I Heart My Life and realizing what it means to be in tune with your desires and that it is okay to want more, LaDawn started making some huge shifts. She has always been a leader and she realized that leading others is her calling an

We have reached 100 episodes! In honor of all of our amazing guests and the wisdom and value that they’ve shared over the course of this last year, I wanted to share my favorite episodes so far. I had to choose just a few or this episode would have been hours long and I can’t tell you how difficult it was to pick my favorites. That being said, I chose some of the most impactful stories that have been shared from several amazing individuals. Listen to these recaps from our episodes with Dr. James Rouse, Brendon Burchard, Philip McKernan, Luciana Naldi, Michael Roderick, Dr. Kimberly Pendleton, Tara Zirker, James Williams, and David Neagle. We’ve linked all of their original episodes below, but we chose clips and pieces of their stories that represent triumph over struggle and pushing through the hardships. I hope that you get to re-experience the inspiration and wisdom that these wonderful humans had to share. If this is your first time hearing some of these clips, listen to the full episodes linked below! &nb

When your life has been full of international events, conflict, and stories about war and devastation, how do you stop and settle into a life of motherhood? Lucy Griffiths was an international field journalist covering everything from the war in Iraq and conflict in Sudan to the life and style of the stars.  After she had her son she realized that living life constantly on the go was no longer an option, but she wasn’t ready to stop working completely. She obtained her Master’s while helping to start up a television station in Iraq and then moved into the world of coaching.  She’d always been interested in coaching and was adamant about investing in her own personal and professional development, and her co-workers needed her help… but her path wasn’t easy.  Listen in as she shares her story of adventure and intrigue and how that led her to build courses sharing her expertise.  You see, Lucy started her coaching business by helping moms work through their new reality of motherhood and all t

I recently had the chance to sit down with a friend of mine, Tobi Fairley, on Instagram TV and talk about… money. Tobi and I believe many of the same things about money and the conversation we had was amazing. I ask this all the time but what stories are you telling yourself about money? Now take a moment and think about where that story came from. Is this belief something that rings true for you? Or is it something that you’ve been taught by others in your life? Those questions are the ones I really want you to consider as you think and talk about money. Tobi and I dive deep into this topic because it is truly an important one. If you are looking to build a business to support the life of your dreams, but believe that successful people are evil, you will never become successful. Tobi was an amazing host for this topic and I know that her audience gained so much from our discussion, but what about you? After you listen, take some time to journal about these questions to see what comes up for you. If your mone

When you’re naturally inquisitive and adventurous, how do you channel that energy into a suitable passion? For Sasha Kill, it was fighting wildfires. Until a huge life change had her reevaluating her skills and passions. When you’re naturally inquisitive and adventurous, how do you channel that energy into a suitable passion? For Sasha Kill, it was fighting wildfires. Until a huge life change had her reevaluating her skills and passions. Sasha shares that she was always a bit of a rebel. When she was really young it was considered cute because she was always curious about why things were the way they were. When she hit her teenage years however, she was just seen as being difficult.  After heading off to college three hours away from the small town that she grew up in, she was finally able to create new experiences. She quickly realized that she needed to make some money and applied to a job fighting wildfires. It didn’t take long for her to fall in love with the lifestyle and she left college shortly af

Do you ever feel like you’re traveling the road of entrepreneurship on your own? Your friends don’t understand. Your family supports you but they don’t “get” the drive and passion you have that continues to push you every day. This is why it is so important to join a community of like-minded individuals who understand your struggles and achievements. You are not meant to do this alone! Community has become a huge part of the I Heart My Life movement and it has been so impactful in my own life and development. I still remember the first time I ever joined a community of entrepreneurs and the massive shifts that they helped me make in my business. I joined Marie Forleo’s B-School and though the community was huge, it was exactly what I needed. Every day I got to interact with others who were in the exact same place that I was in my business. That first taste of community pushed me to join a smaller community where I created even deeper friendships and business connections. You see, joining group programs and m

The easiest answer, and the one that Ruth would give you, is to just start. She is an amazing example of what it means to take action and move toward a life and business of your dreams. Ruth Kudzi is a phenomenal business coach who has made several shifts and pivots in her business, all of which have moved her closer and closer to her dreams. Before signing up for I Heart Coaching, Ruth started her coaching business with an email. That one email went out to a select few friends and she let them know that she could coach them on ANYTHING. Surprisingly, it worked. She retained her first few clients and realized that she didn’t want to coach people on anything and everything. After her time in the program, she chose a specific niche, clarified who her ideal clients are, and has continued to see growth month after month. Listen in as she shares how she became aware of business coaching and entrepreneurship as well as how she found her drive and courage to take action from the outset. Your network, your drive,

Are you meant to be a coach? Have you seen the term floating around the interwebs and wondered if that was the route you should take? I’ve put together a list of things that you need to consider before starting a coaching business to be sure that you will be successful. There is a very important question you need to ask yourself before you ever consider a coaching business. Do you love to teach? Coaches are teaching and guiding others constantly, so you have to have a heart of service. This doesn’t mean you want to be a teacher, only that you find fulfillment in helping others learn. If you’ve felt the pull or the call toward teaching, the next question is how will you help your clients? What topics or concepts do you have an expertise in, but that also lights you up when you talk about it? What could you talk about all day long, every single day, and still be excited to wake up and share more about it? Because you can’t coach in every aspect of business or life. You can’t be an expert in everything. Even bus

What do you do when you finally reach the point of attaining your life’s goal and realize you no longer want it? You shift. You pivot. You find that thing you were really meant to do. For Anna Powers that meant leaving behind a law career to focus on business coaching and copywriting. But her journey wasn’t all that cut and dried. After completing law school and landing her first job as an attorney, she knew that law was not for her. She sought out a career coach who recommended becoming a health and wellness coach for others. Anna invested thousands into her business to learn how to build a website, create email sequences, and perfect funnels, but still hadn’t found the fulfillment, or money, that she was looking for. It was around that time that she found me and started working through some of my programs. After shifting her mindset and focusing on what success means to her, she found the path that she was destined to follow. Listen in as we chat about her journey and how her faith and intuition, or “God-no

Understanding and changing your money story is the first step toward huge success, but that’s just the beginning. I’m sharing my top tips on discovering and transforming your money story  AND how to take massive action to reach your goals.  Have you ever heard of that term …  “money story?” It wasn’t something I learned about until after I started my entrepreneurial journey, but it was something that hit very close to home. Your money stories are the negative and false things you tell yourself about money. Oftentimes these stories are handed down to us through generations of belief. We are conditioned through other’s experiences to view money in a certain way. But what if I told you that YOU are the only one responsible for your story?  First, you have to understand which money stories you’re telling yourself and with a quick exercise you can easily find these out. I want you to think about someone you know who is really successful. Someone you admire or follow who has reached the top of t