Brand Newsroom

Today the Brand Newsroom team talk about the 9 little marketing things that annoy us – those niggling habits or practices or policies that just get in the way of a good customer experience.   On My Desk Sarah recommended Lumen5. Nic reminded everyone to take some time out to think (prompted by the fact he didn’t manage to think of a recommendation. Well, he is on holidays, after all) James recommended NPR’s How I Built This podcast.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why. It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.   Show Notes Here are some key take-outs:   The consumer is now far more sophisticated and they will call you out when you’re inauthentic – what’s more, they have a platform to do it on, thanks to social media You need to understand your true purpose (or motive) for being in business. That can become your compass, to keep you on the right path People won’t buy from you just because you’re authentic, they will buy from you because of what happens when you run an authentically-driven company True purpose opens markets.   On My Desk Mike recommended the Naked Brand video Sarah recommended an article called Post-Authenticity and the Ironic Truths of Meme Culture Nic recommended a courier app called Zoom2U James sugge

Dr Helen Cripps from Edith Cowan University joins the team to talk about career mentoring. Why do we all need a career mentor? What do they do? And what does that relationship look like?   On My Desk Sarah recommended the article Your Career Needs Many Mentors, Not Just One by Dorie Clark Nic recommended empowering your clients by asking them to review how they’re going in a questionnaire. He’s asking his clients 10 questions about their media engagement Helen recommended the NPR Hidden Brain podcast, Note to Self, and Download this Show And James recommended the BBC Radio 4 podcast, Profile, episode about Spotify founder Daniel Ek.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

Thirty percent of new businesses don’t survive their first two years. But 70 percent of mentored businesses survive longer than five years. So, business mentoring can really make a huge difference. Lanna Hill, director of One Small Step Business Coaching, joins BNR to explain why it works.   On My Desk Here’s Lanna’s recommendation, the Forest app Sarah’s suggestion was this article in the Atlantic Nic’s recommendation was Mike Edmonds’ book Truth, Growth, Repeat James suggested the book The Scientific Secrets of Perfect Timing.   Links you might need Here’s where you’ll find Lanna at One Small Step And here’s the article from Entrepreneur magazine where that 30% stat comes from.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Full Show Notes: www.brandnewsroom.net.

The world of cricket has been rocked by scandal. The Australian team was caught “ball-tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly.   James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study in what not to do.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.

About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there. Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events.   On My Desk Tamara recommended Jenna Kutcher Nic suggested leveraging your merchandising by getting brand advocates to take photos with it James recommended the BBC Business Daily podcast’s Booze Free Boom.   Links you might need Here’s where you’ll find Tamara.   www.brandnewsroom.net

The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand? On My Desk Bullet point.   Links you might need Here’s the TAB ad Nic mentioned This is the Coca Cola ad Sarah felt nostalgic about And here’s one of the PG Tips chimps ads James mentioned Here’s an article on nostalgia in marketing Nostalgia is particularly effective for talking to Millennials.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding. Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.   On My Desk Sarah recommended this post from Bernadette’s blog, The Best of Us Bernadette mentioned this article by Stuart Hall about sustainable growth Nic suggested Ian Stephens’ book Shift Culture.   Links you might need Here’s where you can find Bernadette’s book, Story Driven. Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?   People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key take-outs:                                      The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles Experimentation is key. It helps you discover new things that w

The rules about what makes a successful blog are changing. People want longer content. Video is more popular than ever. And more of us are paying for promotion and distribution. Today, Nic and Sarah look at what’s blogging best practice in 2018.   On My Desk Sarah’s recommendation was How to Get Published in a Single Shot Nic’s recommendation was do a little bit of old-fashioned sponsorship. He’s sponsoring the Professional Speakers’ Association’s conference.   Links you might need Here is an Orbit Media article about trends in blogging.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-for-profit sector, the public just doesn’t trust them. But you know who they do trust? CEOs and experts. On My Desk Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here James recommended Dan Hatch’s article, How to Train Your Journalist. Links you might need Here’s the Edelman Trust Barometer Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

How much of your time, effort and IP are you giving away for free? Why are you doing it? Are you getting a return on it? When is it time to say “that’ll cost you”? And how much do you charge?   Show Notes Here are some key take-outs:   If you’re speaking at an event that costs money, you should get paid You never know who’s going to be in the audience Ask yourself what do you want to get out of it and what does the person asking you to do something for nothing to get out of it If someone is benefitting financially from your expertise, you should be financially benefiting from providing your input, advice or services Ask yourself who the audience is and whether they’re your audience, too.   On My Desk Nic recommended using a speaker’s bureau, like Saxton, and Professional Speakers Australia Sarah recommended the Mortified podcast James recommended Mind Hacking.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, publi

Two-thirds of us have jumped on social media to complain about bad customer service. Today BNR asks expert Chris Smoje how do you give good customer service on social media?   On My Desk Chris recommended Blinkist Nic mentioned the 2018 Edelman Trust Barometer Sarah recommended an article from Buffer Social on the new Facebook algorithm James suggested a book by Allan and Barbara Pease, The Answer.   Links you might need If you want to enter the competition to win a copy of Contently’s book The Storytelling Edge, pop along to the BNR website here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Facebook has changed its algorithm and it will profoundly impact a brand’s ability to reach people through organic distribution. With brands already experiencing organic reach as low as 2.5 per cent, is it even worth pouring time and resources into Facebook?   On My Desk Sarah recommended the Bangor Maine Police Department’s Facebook page Nic is still enthusiastically plugging the value of good merchandise. He’s filling the Lush/Media Stable kitchen with Media Stable-branded coffee mugs And James recommended Richard Branson’s book Screw It, Let’s Do It.   Links you might need Here’s some information about the changes Facebook has made.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

Greg Allan is the director of Response Electricians and he’s the host of the host of the world’s number one podcast for his industry, The Electricians Success Podcast. He’s a real case study in how a small business can use content to do amazing things.   Links you might need You can find Greg Allan here The Electrician’s Success Academy is here And here’s the Electrician’s Success Podcast.   On My Desk Sarah suggested Mark Schaefer’s article Is Content Marketing Sustainable? Greg’s advice was to start filming your answers to your customer’s questions and publish it on your site. People will watch video Nic is obsessed with merchandise again. This time he’s getting coffee mugs made. Not a bad idea – people look at their coffee mug on their desk all day.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes from www.brandnewsroom.net.

No matter what state your LinkedIn page is in, you’ll be motivated to improve it to help your business and personal brands after today’s conversation! Nic and James are joined by international LinkedIn expert and co-author of “Get Good or Get Off – A Guide to Getting Social Media Right”, Jo Saunders.   On My Desk Jo recommended Aqua Notes and keeping a jar filled with little notes listing off things you can feel grateful for, and pulling them out and reading them when you need cheering up Nic recommended documenting your business goals on a whiteboard, so the whole team sees them every day James suggested Oprah and Deepak’s Meditation podcast.   Links you might need You can find Jo Saunders here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively. Links you might need Here’s Trevor’s original blog post on offline influence Trevor mentioned Mark Masters’ You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark’s weekly newsletter Here’s Dionne Lew This is where you find Jay Acunzo (and his Unthinkable podcast) And here’s Jonathan Crossfield.   On My Desk Sarah recommended Mark Masters’ You Are the Media podcast Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders And Trevor suggested David Hieatt’s How a Simple Email Can Transform Your Business.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, c

Being the New Year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Links you might need A Piece of the World by Christina Baker Kline The Road by Cormac McCarthy Us by David Nicholls The Ear Hustle podcast The Phoebe’s Call podcast The S-Town podcast I Heart Radio TuneIn Radio TED Radio Hour podcast episode, Nudge The Fortunately with Fi and Jane podcast Happy Valley Fortitude Game of Thrones Survivor Australia Line of Duty The Good Fight   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing?   On My Desk Sarah recommended the Teen Vogue Twitter feed Ben recommended the Spaceteam app for teambuilding.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Something terrible has happened. You’re in the press for all the wrong reasons. The media is after you. You have to comment. What do you say? How do you survive a tough interview?   On My Desk Sarah recommended 800 CEO Reads. Nic suggested Russell Boon’s book Decide. Act. James recommended the Spectator’s Coffee House Shots   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.