Data Gurus

On today’s episode, Sima chats with Patrick Comer, CEO of Lucid, LLC, to discuss how COVID-19 has forced everybody to stay at home and how consumer behaviors are changing in the face of this pandemic, as a result. Listen in to hear more about this swiftly-changing scenario! Lucid, LLC, unites buyers and sellers of survey […] The post Navigating Rapidly-Evolving Changes in the Marketplace with Patrick Comer | Ep. 92 appeared first on Infinity Squared, LLC.

Sima is joined today by Steve Wagner, a Senior Marketing Manager, to chat about email hygiene and enhancing data lists. Steve Wagner leads the strategic marketing function for Webbula.  He has over 15 years of experience in demand generation, digital marketing, and account-based marketing programs.  He’s previously led these efforts across several organizations, including Sales Performance International, […] The post Email is Here to Stay with Steve Wagner | Ep. 91 appeared first on Infinity Squared, LLC.

Sima brings you a special episode regarding the current Corona Virus outbreak and addresses questions she’s been receiving on a wide range of topics. She hopes you will find this information helpful! Additionally, Sima would like to extend her sincerest gratitude to all of the healthcare workers and their families out there who are putting […] The post Corona Virus: COVID-19 with Sima Vasa | Ep. 90 appeared first on Infinity Squared, LLC.

Sima has a special treat for you today, and that’s a conversation from the archives with Eileen Campbell, Co-Founder and Executive Chair for The Reid Campbell Group. She and Sima discuss the insights industry, how her company brings authenticity to chat, and her hopes for the future of the insights. An Exciting Startup The Reid […] The post Using Curiosity to Fuel Innovation with Eileen Campbell | Ep. 89 appeared first on Infinity Squared, LLC.

Dr. Emmanuel Probst joins Sima in this thought-provoking episode of Data Gurus. Although the subject of today’s show is about marketing, it’s even more so about life and looking at consumers from an elemental level: looking at their needs, their perspectives, and what motivates them. It’s about pushing brands to think about these considerations first, […] The post How to Build Brands by Fulfilling the Human Quest for Meaning with Dr. Emmanuel Probst | Ep. 88 appeared first on Infinity Squared, LLC.

On today’s episode, Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Vedant Misra, an engineer who is managing the reasoning algorithm team at OpenAI, join Sima to deliberate on AI, looking at its evolution, breaking down some of the terminology, delving into the conceptual themes around AI and […] The post Data Quality, Part 3 of 4 with Vedant Misra of OpenAI | Ep. 87 appeared first on Infinity Squared, LLC.

In this continuation of a special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. This episode, Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Bill Reinstein, who is CEO and CTO of MedData Group. Bill […] The post Data Quality, Part 3 of 4 with Bill Reinstein, CEO of MedData Group | Ep. 86 appeared first on Infinity Squared, LLC.

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Today, Sima sits down with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Anders Ekman, President of V12. Combining Data and Technology to Deliver Marketing Outcomes V12 is a company that combines data and technology to deliver marketing outcomes for clients.  V12 originally started life as a data quality software company and have grown as data has grown and customer engagement has become more complex, into what they are today: a company that uses much more data and many more technologies that, in part, solve the complex interactions that consumers have with businesses. V12 provides a whole range of products and services that help clients manage their own client or customer relationships. One place that happens is in V12’s Velocity Customer Data Platform (“CDP”) where clients have an omnichannel customer-view around t

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Matt Staudt, CEO of Venture Development Center. Bringing Traditional and Alternative Assets to the Marketplace Venture Development Center, started in 1996, is an organization that works in the big data market space, primarily with traditional data and alternative data.  They have assembled 190 relationships with organizations that have the traditional and alternative assets and Venture DC looks to bring these assets to the marketplace that they’ve created where buyers of data can be traditional players themselves.  They can be brands or professional service organizations, and Venture DC assists with helping them to understand these assets and how they might be used in particular use cases, thereby creating licensing events and making these matches. Traditi

Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future. In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being acquired by Salesforce for $17B, and Bain Capital acquiring 60% of Kantar, today’s show will focus on key drivers of investment and M&A activity in market research. Listen in to this mashup, as they help to de-mystify the big questions and considerations that founders often have. Global Market Report from Esomar Congress The GMR is a wonderful market trend report that Esomar Congress publishes each year. It is free for members and can be purchased on their website for non-members.  The first place Kristin Luck, Advisor at Oberon Securities and host of this panel, flips to is the helpful chart that shows where industry growth is coming from. This chart is always located around pages 32 or 3

Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success. She will be chatting with some of the board for a peek as to what’s coming and the importance it holds for each member. For Sima, she loves that there’s no other conference that focuses specifically on online data collection and sampling and she finds that refreshing. Additionally, the conference is a way to influence, shape and collaborate with other leaders to share best practices and network with other people.  Representing the Buyer Community Corey Julseth, Managing Director of Sample Strategy at J.D. Power weighs in with his opinion as the only buyer of sample on the board.  Corey thinks sellers are very sophisticated in their approach, leveraging marketplaces and programmatic, but the buyers are somewhat lagging, and this is a great opportunity to represent the buyer community in the SampleCon arena. At J

Sima and Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, sit down to discuss the use of social media in social intelligence to help answer business questions. Opposite Ends of the Spectrum As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for insights, but it’s not being leveraged as broadly it could be.  On the flip side, the people who are using social listening tools across the board in marketing and digital functions probably could be getting a lot more insight out of it. The data is already available, but there are so many ways to use it more strategically. Defining Social Intelligence This can be many things to many people, but from the perspective of Ipsos, it’s about leveraging the datasets for insights. From a classic research sense, most clients are using a social listening tool and at the baseline, they are listening to what people are saying about their brand and maybe listening to their cor

If you’re a Founder or CEO of a company that is looking to scale their business, this episode provides some great insight and advice.  Steve August joins Sima on today’s show, which serves as a great refresher course on things that we might already know. Listen in for timely reminders on how to really consider the next steps for your business! Steve is the Founder and CEO of Steve August Coaching. Scaling Businesses in the Market Research Space For more than 15 years, Steve has been in the market research space and takes what he’s learned to help business founders and owners scale beyond what they’re able to imagine. Steve’s method is to examine, break down, and understand what’s going on in the business and the metaphysical life of the owner, then help the owner decide what changes need to be made, and the steps needed to implement them. Although Steve’s career paths previously focused on the creative application of technology, he entered the market research space quite by accident by way of his wife,

Sima brings something a little different on today’s podcast, and that is her perspective on how we think about and accept new approaches and methodologies in the industry. Believe it or not, words DO matter, as you will soon discover! Something Shiny We’ve all lived through the introduction of new and exciting technology. Our first thoughts are typically along the lines of: “What is that? How do you do that? What are its implications as it relates to something new in the industry?” The success or failure of market acceptance of new technology or methodology is determined by us, both as an individual and as a company. The words we speak can be incredibly polarizing, and people sometimes make provocative statements just to encourage the discussion and ensuing fallout.  This is divisive enough to create serious tension among us. In some, it creates anxiety and in others, it can create a mental block with just not wanting to think about it, because things will eventually settle down. Separating Myths from

On today’s show, Sima introduces Andrea Zurbriggen, the Strategic Sourcing Manager of Escalent, and Katie Egge from Paradigm Sample.  Listen in to discover the shades of grey that occur between a client and partner relationship.  The Approach Makes the Difference Andrea manages vendors of all types: technology platform, sample supplier, or an executive-level recruiter or moderator. It’s her job to find the right source for each particular type of job that comes up. As a buyer of sample, Andrea appreciated Katie’s initial approach of questions that enabled Katie’s understanding of Escalent, of Andrea, and of her specific business needs.  Others have approached her with panel books, or an overview of their programming and analytics. This, however, is information that can easily be learned by googling the company’s website, so it's crucial to have conversations about what you do, what your company specializes in, and how you can best support them during the initial courting-calls. Courting Calls and Red F

Charlie Allieri, CEO of Imperium, joins Sima on today’s show to discuss data quality in the market research space. Imperium offers a full suite of solutions, but their goal is to help customers with data quality issues that they’re dealing with. Data quality in the market research space usually aligns with people and machines who are intentionally providing bad data (also known as fraud).  A Device Solution RelevantID®  is a solution that focuses on the device, ensuring that the device isn’t coming back multiple times trying to take a survey. This involves digital fingerprinting and de-duping and represents the first level of defense. On top of this, there are other indicators and data points that can be used to triangulate in order to get a more precise determination on whether that person is really fraudulent or not. Measuring the Bad and the Good The Verity® service they offer has two parts: the first part is making sure the respondents are not bad, and the second part is verifying the respondents

Multi-cultural research, strategy, and understanding is what Sima and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research, chat about on today’s podcast. Mario worked in the early days of digital marketing, building online communities for MSN Latino, and didn’t know what a research panel was until researching it for a job interview for a closer-to-home job. He got his start in market research building what became the first national representative panels at Garcia Research. As research numbers started pointing to the US becoming a minority-majority country in the near future, Mario realized there was a need for a market research company to be focused on multi-cultural consumers, and this is how his ThinkNow Research came about. Mario is also the newest Board Member to join the SampleCon team! Hispanic Market Research, Then and Now In the early days of market research, particularly Hispanic research, companies were hesitant to use emerging technologies. Back then it was online, and now it’s

Kevin Lonnie, CEO of KL Communications, joins Sima in today’s podcast to talk about innovation. Kevin entered Rutgers College of Engineering then decided he didn’t want to be an engineer and switched to Business and Psychology. From there, he took a course in Market Research and realized he’d stumbled on to a profession that involved both disciplines of Business and Psychology. He’s been in Market Research since leaving college and started KL Communications in 1996.  Online communities and panels have been their bread and butter for the last 20 years but they are more recently focusing on customer centricity as it relates to product innovation, and are currently building new tools to help make that happen. The Growth of Online Communities When you combine adjacent industries to traditional market research, the online communities space and quasi-online vs. communities and quals seems to be a segment that’s growing and taking hold for many brands. “One of the things we look to do is establish the value pr

Mike Bloxham joins Sima in a discussion involving consumer data,  consumer behavior, viewer perceptions of video content at an emotional level, and how this is used. Mike is the Senior Vice-President of The Global Media and Entertainment Division at Magid. He is involved in the development of different services and products that get taken out to the market place, and liaison and delivery around different types of projects, such as qualitative, quantitative, development issues, or understanding performance of particular products in the market place The State of Media Purchasing There’s a large-scale move towards making use of data. We’ve gained use to more granular data as a result of technology, with a better ability to integrate different datasets.  This has enabled us to look across broader spans of data to gain deeper insights about consumers, about behavior, and about how the media will function with regard to consumer direction and engagement, which is incredibly important. Some think, however, th

Sima listens in today as Steve Danziger interviews Vignesh Krishnan and Alex Leger, and their discussion about how technology involves our interactions in data quality and respondents’ experience, and how the technology discussion shapes our agenda going forward. Steve Danziger is Executive Director of Paradigm Innovation Labs, which gives us the marriage of technology and operations, and other avenues throughout the company. Vignesh Krishnan is the CEO and Founder of SampleChain, LLC, a software company focusing on quality and fraud management issues and market research. Alex Leger is the SVP of Product at Market Cube, which helps out on things like technology sample and the like. Technological Advancements Speed The speed of our industry’s ability to adapt to advancements in technology is a lot quicker than we give it credit for. Vignesh notes that as recently as 6 years ago, he does not recall any companies doing API deliveries for his company. Today, over 98% are being delivered by API. He further